Development of the 3rd and 4th Business Formats and the Casual Market
First written in FY2017. 40 of 43 entries say "Advanced", first in FY2018. Latest entry: 2026-10-02.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The new KEY TIMEZ format, launched during the interim consolidated accounting period, recorded ¥371.906 million; the KEY TIMEZ format had 8 stores, including 2 online stores」
The new KEY TIMEZ format was launched and expanded to 8 physical and online stores in Japan and overseas, generating sales of ¥371.906 million. - FY2026AdvancedAnnual report
「Net sales by format: CONZ 823,880, up 490.5%; RITAN 217,034; JAPAN EDITION 242,179; 8 CONZ stores (including 2 online stores), 2 RITAN stores and 1 JAPAN EDITION store」
CONZ, RITAN and JAPAN EDITION were rolled out through physical stores and e-commerce, developing multiple new formats into businesses with meaningful sales and store footprints. - FY2026-H1AdvancedAnnual report
「CONZ format 248,064; RITAN 89,407; GOOD EDITION 88,099; 6 CONZ stores (including 2 online stores), 3 RITAN stores (including 1 online store), and 2 GOOD EDITION stores」
The new CONZ, RITAN and GOOD EDITION formats were rolled out through physical stores and e-commerce, reaching 6 CONZ stores, 3 RITAN stores and 2 GOOD EDITION stores by the end of the interim period. - FY2025AdvancedAnnual report
「In the select business, in addition to the existing formats STUDIOUS, THE TOKYO and CONZ, the newly launched GOOD EDITION was added. In the private-brand business, ... RITAN」
In addition to the existing formats, the Company launched CONZ and changed A+ TOKYO to CITY TOKYO, while indicating plans to develop RITAN and GOOD EDITION as new formats. - FY2025-H1Mixed sales growth across the new formatsAnnual report
「Ａ＋ ＴＯＫＹＯ 355,342 △7.2％」「ＴＨＥ ＴＯＫＹＯ 789,955 31.8％」
Among the new formats, revenue by format for THE TOKYO increased 31.8% year on year, while A+ TOKYO declined 7.2%, resulting in divergent performance by format. - FY2025-Q1AdvancedAnnual report
「ＴＨＥ ＴＯＫＹＯ 432,571 56.9％」「ＴＨＥ ＴＯＫＹＯ 153.0％」
Revenue by format for THE TOKYO increased 56.9% year on year, and same-store sales were 153.0%, indicating continued growth in the new format. Meanwhile, A+ TOKYO recorded lower revenue year on year. - FY2024AdvancedAnnual report
「Ａ＋ ＴＯＫＹＯ 767,127 16.4％」「ＴＨＥ ＴＯＫＹＯ 1,336,441 96.1％」
Revenue for the new A+ TOKYO and THE TOKYO formats increased 16.4% and 96.1% year on year, respectively, expanding the earnings base across the 5 formats, including the new formats. - FY2024-Q2AdvancedAnnual report
「Ａ＋ ＴＯＫＹＯ 382,758 32.1％」「ＴＨＥ ＴＯＫＹＯ 599,176 121.3％」「Ａ＋ ＴＯＫＹＯ 126.8％」「ＴＨＥ ＴＯＫＹＯ 130.0％」
Revenue by format for the new A+ TOKYO and THE TOKYO formats increased 32.1% and 121.3% year on year, respectively, while same-store sales were 126.8% and 130.0%, respectively. - FY2024-Q1AdvancedAnnual report
「Ａ＋ ＴＯＫＹＯ 188,552 49.0％」「ＴＨＥ ＴＯＫＹＯ 275,665 117.7％」
Revenue by format for the new A+ TOKYO and THE TOKYO formats increased 49.0% and 117.7% year on year, respectively, and sales growth for the new formats continued. - FY2023AdvancedAnnual report
「As a result, at the end of the consolidated fiscal year, the number of stores totaled 97: 43 STUDIOUS stores, including 3 e-commerce stores; 24 UNITED TOKYO stores, including 2 e-commerce stores; 18 PUBLIC TOKYO stores, including 2 e-commerce stores; 6 A+ TOKYO stores, including 2 e-commerce stores; and 6 THE TOKYO stores, including 2 e-commerce stores.」
In addition to the existing formats, the rollout of 5 formats, including A+ TOKYO and THE TOKYO, progressed, bringing the total number of stores to 97, with each of the 2 new formats reaching 6 stores. - FY2023-Q3AdvancedAnnual report
「A+ TOKYO ¥450.392 million, up 352.3%; THE TOKYO ¥431.164 million, up 312.8%; opened A+ TOKYO Ikebukuro; opened THE TOKYO Omotesando; opened THE TOKYO Hankyu Men's Osaka.」
The Company added stores in the new A+ TOKYO and THE TOKYO formats, whose format revenue increased 352.3% and 312.8% year on year, respectively. - FY2023-Q2AdvancedAnnual report
「Opened PUBLIC TOKYO Marunouchi; opened PUBLIC TOKYO Beijing Raffles; opened PUBLIC TOKYO Chengdu; opened A+ TOKYO Ikebukuro; opened THE TOKYO Omotesando; launched THE TOKYO online store as an e-commerce business.」
The Company added physical stores in Japan and overseas for PUBLIC TOKYO, A+ TOKYO and THE TOKYO, and also launched its own e-commerce business for THE TOKYO. - FY2023-Q1AdvancedAnnual report
「Opened A+ TOKYO Ikebukuro; opened THE TOKYO Omotesando; A+ TOKYO ¥126.579 million; THE TOKYO ¥126.606 million」
The Company added stores in the new A+ TOKYO and THE TOKYO formats. Revenue by format in the first quarter of the current fiscal year was ¥126.579 million and ¥126.606 million, respectively. - FY2022AdvancedAnnual report
「A+ TOKYO ¥191.487 million; THE TOKYO ¥179.919 million; 5 A+ TOKYO stores; 2 THE TOKYO stores」
The Company operated the new athleisure-oriented A+ TOKYO and high-end THE TOKYO formats. At fiscal year-end, they had 5 and 2 stores, respectively, with revenue by format of ¥191.487 million and ¥179.919 million, respectively. - FY2022-Q3AdvancedAnnual report
「Launch of the 2 new formats THE TOKYO and A+ TOKYO」
The Company launched THE TOKYO and A+ TOKYO, which had been under preparation, and operated a total of 7 stores across the 2 formats. - FY2022-Q2AdvancedAnnual report
「Preparations to launch 2 new formats, A+ TOKYO and THE TOKYO」
The Company identified A+ TOKYO and THE TOKYO as new formats following the existing formats and proceeded with preparations for their launch. - FY2021AdvancedAnnual report
「As new formats following the existing STUDIOUS, UNITED TOKYO and PUBLIC TOKYO formats, we proceeded with preparations to develop 2 new formats, a new athleisure format and a new select format, and worked toward their launch in fall 2021.」
The Company identified 2 new formats, a new athleisure format and a new select format, following the existing 3 formats, and progressed to a launch plan for fall 2021. - FY2021-Q3AdvancedAnnual report
「Launch of the new D2C format NEW MARKET TOKYO, which carries influencer brands. Preparations for developing a new format to launch in the fall/winter 2021 season」
The Company launched NEW MARKET TOKYO, which carries influencer brands, and proceeded with preparations to develop another new format for launch in the fall/winter 2021 season. - FY2021-Q2AdvancedAnnual report
「Launch of the new D2C format NEW MARKET TOKYO, which carries influencer brands: NEW MARKET TOKYO ¥1.402 million」
The Company launched the new D2C format NEW MARKET TOKYO, which carries influencer brands. Revenue by format was ¥1.402 million. - FY2021-Q1AdvancedAnnual report
「PUBLIC TOKYO format: Opened PUBLIC TOKYO WOMENS Yokohama as a standalone WOMENS store. Opened PUBLIC TOKYO Beijing, the format's first store in mainland China, in the Sanlitun district of Beijing.」
The new PUBLIC TOKYO format opened a standalone WOMENS store in Japan and its first mainland China store in Beijing, bringing the total number of stores to 14. - FY2020-Q3AdvancedAnnual report
「Revenue by format for the cumulative third quarter was ¥5,481.525 million for STUDIOUS, down 2.8% year on year; ¥3,474.588 million for UNITED TOKYO, up 2.5%; ¥1,359.835 million for PUBLIC TOKYO, up 545.6%; and ¥607.771 million for TOKYO DEPARTMENT STORE, up 116.8%. Although the existing STUDIOUS and UNITED TOKYO formats struggled, the new PUBLIC TOKYO and TOKYO DEPARTMENT STORE formats offset their performance, resulting in higher company-wide revenue than in the same period of the previous year.」
The new PUBLIC TOKYO and TOKYO DEPARTMENT STORE formats delivered substantial revenue growth, offsetting the weaker performance of the existing formats and resulting in higher company-wide revenue. - FY2020-Q2AdvancedAnnual report
「In addition, the PUBLIC TOKYO format, newly launched in September 2018, achieved higher revenue than the CITY format, which was discontinued in the previous fiscal year. Revenue by format included ¥768.173 million for PUBLIC TOKYO. As the format began in September 2018, there was no comparable result for the same period of the previous year.」
PUBLIC TOKYO achieved higher revenue than the discontinued CITY format, with revenue of ¥768.173 million for the cumulative second quarter. - FY2020-Q1AdvancedAnnual report
「In addition, the PUBLIC TOKYO format, newly launched in September 2018, achieved higher revenue than the CITY format, which was discontinued in the previous fiscal year.」
PUBLIC TOKYO achieved higher revenue than the discontinued CITY format and opened the Tennoji and Fukuoka stores during the first quarter of the current fiscal year. - FY2019AdvancedAnnual report
「③ PUBLIC TOKYO format: Due to store openings accompanying the rollout of this new format from the current fiscal year, the number of stores at the end of the fiscal year was 7, including 2 e-commerce stores. December 2018: Opened the first overseas store for the PUBLIC TOKYO format, PUBLIC TOKYO Hong Kong.」
PUBLIC TOKYO expanded to 7 stores at fiscal year-end and opened its first overseas store in Hong Kong. - FY2019-Q3AdvancedAnnual report
「The PUBLIC TOKYO format began operations in September of the current year. We opened 4 physical stores, consisting of PUBLIC TOKYO WOMENS Shinjuku, PUBLIC TOKYO MENS Shinjuku, the combined PUBLIC TOKYO Osaka store for WOMENS and MENS, and PUBLIC TOKYO Nagoya, as well as 2 e-commerce stores on ZOZOTOWN and our online store, for a total of 6 stores.」
The policy of developing third and fourth business formats and the casual market took concrete form in the rollout of 4 physical PUBLIC TOKYO stores and 2 e-commerce stores, for a total of 6 stores. - FY2019-Q2AdvancedAnnual report
「Against this backdrop, we worked to strengthen product planning capabilities, recruit and train personnel, and reorganize the Company in order to build an earnings base centered on the 3 formats of STUDIOUS, UNITED TOKYO and PUBLIC TOKYO.」
The policy of developing third and fourth business formats was incorporated into business operations as the construction of an earnings base centered on 3 formats, including PUBLIC TOKYO. - FY2019-Q1AdvancedAnnual report
「Under the EC format, TOKYO DEPARTMENT STORE opened on ZOZO TOWN as a shop that continues to offer new products, trends and experiences unconstrained by conventional ideas.」
The policy of developing new business formats took concrete form in the launch of TOKYO DEPARTMENT STORE, an e-commerce format distinct from the existing businesses. - FY2018AdvancedAnnual report
「In addition to the STUDIOUS format, which we currently operate as our principal store format, we launched the UNITED TOKYO format as a global contemporary format and monetized it. We will develop new formats, including the high-end casual format PUBLIC TOKYO, which will launch during the current fiscal year, to provide Japanese-quality creations to a broader range of target customers.」
The policy of developing third and fourth business formats and entering the casual market took concrete form in the high-end casual format PUBLIC TOKYO, scheduled to launch during the current fiscal year. - FY2017First statedAnnual report
「We believe it is important to further expand our business scale by developing third and fourth business formats following the STUDIOUS and UNITED TOKYO formats, and by securing markets not reached by our existing formats. In particular, the casual market, which we have not previously pursued, is highly competitive, with many competitors concentrated in the market, but its large market size makes it highly attractive.」
The Company identified research and preparations for entering the casual market, in particular, as a new growth initiative involving the development of third and fourth business formats following the existing 2 formats.