Strengthening Internet Sales

「構造改革により自社ECが大きく改善、ZOZOは営業利益を落とさず旧在庫消化に寄与」

「E-commerce sales turned higher, increasing to ¥2,166.674 million, up 35.5% year on year.」

「Internet sales (¥ thousands): 4,056,643; 122.9」

「In the e-commerce business, sales turned higher in the current fiscal year, after the decline in sales caused by the structural reforms in the previous fiscal year had run its course, reaching ¥1,605.130 million, up 7.7% year on year. Within this, sales from the company's own e-commerce business, which had been a strategic focus of the structural reforms, reached ¥596.855 million, up 20.5% year on year, demonstrating progress toward achieving both profitability and growth.」

「In the e-commerce business, the company advanced structural reforms to improve profitability, including discontinuing the development of low-priced products exclusively for e-commerce and reviewing excessive discount promotions such as coupons and flash sales, in an effort to move away from a discount-driven business model. In the fourth quarter, this recovered to a decline of only 0.5%.」

「In e-commerce, the company is advancing structural reforms this fiscal year, moving away from the previous practice of routinely offering discounts such as coupons and flash sales, and building a structure that enables sales at regular prices by improving quality and usability.」

「The company is implementing structural reforms aimed at improving brand value and profitability. Sales declined year on year because the sales boost from routinely discounted sales in the same period of the previous year disappeared. The gross margin on sales from physical stores and e-commerce alone improved substantially to 53.5%, up 2.0 percentage points year on year.」

「Rather than pursuing sales without profit through price advantages such as coupons and flash sales, the company will work to sell at full price by further enhancing brand value and product appeal. Internet sales (¥ thousands): 4,726,687; 89.3」

「ＥＣ　2,377,564　－　－　2,377,564」

「ＥＣ　1,108,640　－　－　1,108,640」

「Internet sales accounted for 28.8% of domestic business sales in the fiscal year ended January 2023, a high level compared with other companies in the same industry.」

「Against this backdrop, we are strengthening our product offering through the development of products for our original in-house brands for the domestic and Chinese markets and the acquisition of leading brands, strengthening our sales capabilities by establishing an environment for employee development and hiring talented personnel, and strengthening our in-house e-commerce business by reviewing merchandising and improving operational efficiency.」

「Physical stores 7,797,066 339,980 1,610,223 9,747,271; E-commerce 3,528,178 － 2,136 3,530,315」

「The company is strengthening its own e-commerce business by reviewing merchandise planning and improving operating efficiency.」

「The company is strengthening its own e-commerce business by reviewing merchandise planning and improving operating efficiency.」

「Internet sales accounted for 34.9% of the group's total sales in the fiscal year ended January 2022, including sales from domestic physical stores and e-commerce, a high level compared with other companies in the same industry.」

「E-commerce sales declined 14.2% year on year due to the anniversary effect of inventory-clearance measures implemented in the previous year, including coupons and flash sales. However, higher sales at physical stores offset the decline in e-commerce sales, resulting in higher company-wide sales. The company strengthened its own e-commerce business through system investment to expand functionality and the deployment of highly capable personnel.」

「E-commerce sales declined 12.4% year on year due to the anniversary effect of inventory-clearance measures implemented in the previous year, including coupons and flash sales. However, higher sales at physical stores offset the decline in e-commerce sales, resulting in higher company-wide sales.」

「E-commerce sales declined 10.0% year on year due to the anniversary effect of inventory-clearance measures implemented in the previous year, including coupons and flash sales. The company strengthened its own e-commerce business through system investment to expand functionality and the deployment of highly capable personnel.」

「Internet sales accounted for 40.9% of the group's total sales in the fiscal year ended February 2021, a high level compared with other companies in the same industry.」

「Pursue maximum e-commerce sales by proposing products through social media and strengthening promotional initiatives.」

「As a result, the company pursued maximum e-commerce sales by proposing products and strengthening promotional initiatives through social media.」

「Across all business formats, the company made maximizing e-commerce sales its top priority by strengthening promotional initiatives and reviewing product allocation. The TOKYO DEPARTMENT STORE format posted higher sales.」

「Sales generated through the internet accounted for 36.9% of total group sales in the fiscal year ended February 2020, a high level compared with other companies in the same industry. Because all original products are made in Japan, one factor behind the high online sales ratio is the ability to supply products quickly through online pre-order sales. The group will continue to work on reviewing its systems, optimizing personnel allocation and strengthening sales promotion activities.」

「Under the STUDIOUS format, physical stores are driving performance as the difficulties caused by restrained purchasing of spring merchandise in the same period of the previous year have run their course. Meanwhile, for online sales, we continue to pursue improvements, including efficiency gains at our online store revamped in March 2019 and measures to offset the discontinuation of lower-priced original products for ZOZOTOWN. Under the STUDIOUS format, sales declined following the revamp of our own online store because traffic to the site decreased.」

「Under the STUDIOUS format, physical stores are driving performance as the difficulties caused by restrained purchasing of spring merchandise in the same period of the previous year have run their course. Meanwhile, for online sales, we continue to pursue improvements, including efficiency gains at our online store revamped in March 2019 and measures to offset the discontinuation of lower-priced original products for ZOZOTOWN.」

「Sales generated through the internet accounted for 37.09% of total sales in the fiscal year ended February 2019, a high level compared with other companies in the same industry. In addition, in February 2019 we revamped the STUDIOUS and UNITED TOKYO online stores.」

「Under the online franchise business, we newly began operating BEDWIN & THE HEARTBREAKERS and WHITE MOUNTAINEERING on ZOZOTOWN. The company-wide online sales ratio was 35.2%, down 2.7% year on year.」

「Under the online franchise business, we newly began operating BEDWIN & THE HEARTBREAKERS and WHITE MOUNTAINEERING on ZOZOTOWN.」

「Under the EC format, TOKYO DEPARTMENT STORE opened on ZOZO TOWN as a shop that continues to offer new products, trends and experiences unconstrained by conventional ideas.」

「Sales generated through the internet accounted for approximately 39.4% of total sales in the fiscal year ended February 2018, a high level compared with other companies in the same industry. Because all original products are made in Japan, one factor behind the high online sales ratio is the ability to supply products quickly through online pre-order sales.」

「In addition, we began operating an online store for an apparel brand that is a business partner and opened 3 stores during the cumulative third-quarter period. Under the CITY format, we opened our own online store, CITY ONLINE STORE, which also serves as the brand's website, in connection with the format's independence. STUDIOUS GLOBAL ONLINE STORE was suspended.」

「In addition, we began operating online stores for apparel brands that are business partners and opened 2 stores during the cumulative second-quarter period. We also suspended STUDIOUS GLOBAL ONLINE STORE because marketing ended in connection with the opening of a store in Hong Kong.」

「In addition, we began operating an online store for an apparel brand that is a business partner and opened 1 store during the cumulative first-quarter period. Meanwhile, we suspended STUDIOUS GLOBAL ONLINE STORE because marketing ended in connection with the opening of a store in Hong Kong.」

「Sales generated through the internet accounted for approximately 34.6% of total sales in the fiscal year ended February 2017, a high level compared with other companies in the same industry. In addition, from the fiscal year ending February 2018, the company began operating ZOZOTOWN shops on behalf of partner brands.」

「In the STUDIOUS format, 6 stores opened: STUDIOUS Hakata, STUDIOUS 3rd Harajuku, STUDIOUS CITY Shinjuku, STUDIOUS CITY Nagoya, STUDIOUS CITY Osaka and STUDIOUS USED Harajuku (now STUDIOUS OUTLET). In addition, STUDIOUS GLOBAL ONLINE STORE opened as an e-commerce store for overseas customers, and STUDIOUS CITY ZOZOTOWN opened on ZOZOTOWN, the online marketplace operated by 株式会社スタートトゥデイ.」

「Since the previous fiscal year, we have continued initiatives including strengthening our product offering, strategic store development, securing and developing personnel, and strengthening online sales. In terms of store openings, STUDIOUS GLOBAL ONLINE STORE opened under the STUDIOUS format.」

「Since the previous fiscal year, we have continued to work on strengthening our product offering, strategic store development, securing and training personnel, and expanding internet sales, among other initiatives.」