Regional marketing support for local governments

「Launch of the HYOGOSSIMO (ひょうごッシモ) project, a commissioned business from Hyogo Prefecture」

「In the business production business, we will structure successful cases, including Expo 2025 Osaka-Kansai and partnerships with local governments, into highly adaptable models and roll them out to other industries and fields.」

「In the new business areas, sales grew steadily as a result of undertaking childcare-support programs for local governments, increasing the number of products handled and strengthening sales through FELISSIMO PARTNERS, where business partners can list products and place advertisements, and developing collaboration projects with prominent artists and characters at the Kobe Port Tower business.」

「In addition, we will integrate the businesses of the subscription service EIZOKU (エイゾク), which uses our know-how and systems covering everything from product development to sales, under the Business Production business, strengthen customer synergies among the businesses, and expand the service's eligible users from companies to local governments in order to increase revenue.」

「The company was commissioned by Kobe City to operate the Kobe Welcome Gift Program, which sends gifts to newborns born in Kobe, contributing to higher sales.」

「In the new business area, the logistics and e-commerce support businesses, which use the company's resources and assets, achieved significant sales growth, continuing from the previous fiscal year.」

「Sales also increased in the regional coexistence business and in the fashion brand haco! (ハコ), where marketing centered on smartphones and social media has been successful, resulting in higher sales in the new business area as a whole compared with the previous fiscal year.」

「In the new-business area, growth in the company’s own e-commerce business, haco!, and cross-border e-commerce was accompanied by progress in contracted hometown tax donation and e-commerce operations services. The company also launched a platform-opening business that allows third parties to list products and place advertisements, and each of these businesses increased sales.」

「In addition, sales and profit for the new business as a whole increased from the same period of the previous year, owing to strong performance in the hometown tax donation-related support business for other companies, aligned with the regional revitalization trend, as well as growth in the business introducing products from other companies to the company's customers and in the global business.」

「In the new business area, the fashion brand haco! (ハコ) and the direct marketing support business aligned with the regional revitalization trend increased sales year on year.」

「The direct marketing support business aligned with the regional revitalization trend, Regional Marketing Lab, was commissioned to produce its first summer catalog, Furusato Choice Premium.」

「In the new business area, the fashion brand haco! (ハコ) in particular achieved steady sales growth.」

「In the Regional Marketing Lab business, we also promoted support services related to hometown tax donations and regional revitalization services developed in collaboration with local governments.」

「In the FELISSIMO Regional Marketing Lab business, the company also began supporting unique and appealing regional development projects together with local governments, companies and residents. As a result, consulting on the development of original products for multiple local governments began in April, and in June the company launched “Furusato Tax for Mothers: Getting Started” at bookstores nationwide.」

「In the Regional Marketing Lab business, the company has been commissioned by multiple local governments to provide support services, including marketing consulting from planning and development through sales.」