Expanding customer touchpoints through the web and external marketplaces

「Special collaboration products with prominent artists and characters, along with short-form video advertising on social media, resonated with consumers, and new customer acquisitions exceeded the same period of the previous year.」

「Special collaboration products with prominent artists and characters, along with short-form video advertising on social media, resonated with consumers, and new customer acquisitions exceeded the same period of the previous year.」

「In the subscription business, the company worked to redesign the customer experience, strengthen customer engagement on the Web, and actively develop physical-store formats, including opening a location at Expo 2025 Osaka-Kansai.」

「Meanwhile, the company expanded its gift-selling functionality in October 2024, contributing to sales growth. ... Traffic to the e-commerce site and new customer acquisition declined due to insufficient outreach to potential customers and other factors.」

「In addition, in May 2024 the company held events under the name “FELISSIMO Tokimeki Culture Festival,” including exhibitions and presentations of new products, seminars, special cafés featuring household goods that had attracted attention on social media, and workshops. The events achieved high satisfaction among visitors and contributed to strengthening customer loyalty.」

「Marketing activities at physical stores, including the permanent store of the household goods brand YOU+MORE! that reopened in Tokyo’s Ueno Station, a newly opened store in Fukuoka’s Tenjin Underground Mall, and the “Dai-Henai Exhibition” held in Tokyo’s Shibuya district, progressed smoothly and contributed to “expanding the customer base” and “building ongoing relationships with customers.”」

「On-site marketing activities, including the permanent store of the household goods brand YOU+MORE! that reopened in Tokyo’s Ueno Station, a newly opened store in Fukuoka’s Tenjin Underground Mall, and the “Dai-Henai Exhibition” held in Tokyo’s Shibuya district, progressed smoothly and contributed to “expanding the customer base” and “building ongoing relationships with customers.”」

「New customer acquisition declined due to the temporary suspension in March of advertising placements associated with the development of the next-generation Web system infrastructure.」

「In the new-business area, the gross transaction value increased from the same period of the previous year because orders for Sanchoku Marche and the Junno brand, a joint business with the National Federation of Agricultural Cooperative Associations, performed well. However, sales declined because the application of the Accounting Standard for Revenue Recognition and related standards resulted in a change to reporting sales from the related businesses on a net basis.」

「In the new-business area, the gross transaction value increased from the same period of the previous year because orders for Sanchoku Marche and the Junno brand, a joint business with the National Federation of Agricultural Cooperative Associations, performed well. However, sales declined because the application of the Accounting Standard for Revenue Recognition and related standards had a significant impact, with sales from the related businesses reported on a net basis.」

「Sales increased significantly year on year after the company fully launched Web-based ordering for the “Farm-Direct Marche.”」

「The company promoted new customer inflows through product development and cross-channel marketing.」

「The customer count increased significantly year on year as a result of strengthening coordination between the broad product lineup and social media and enhancing Web content.」

「Multichannel marketing initiatives, including television commercials, web marketing, direct mail and direct messages, gained traction and led to increases in new customers and repeat purchases by previous customers, as well as a substantial increase in continuing customers.」

「From June through August, the company created opportunities to reach new customers through active use of various media, including the launch of original products such as the “Umbrella with Moon Jellyfish Swimming in a Rainy Sky,” which attracted a strong response on social media, and television commercials for the “Shopping-Basket Backpack,” which accurately addressed needs created by the introduction of charges for plastic shopping bags. As a result, the number of new customers increased significantly compared with the same period of the previous year.」

「Through integrated media communications combining catalogs, Web content, Web advertising and social media, as well as television commercials for popular products and effective direct-mail campaigns, the number of visitors to the website increased during the period, and the numbers of new and reactivated customers increased significantly compared with the same period of the previous year.」

「In the fiscal year ending February 2021, the company will continue to actively use marketing tools and various initiatives to analyze market trends and the needs of target customers, with the aim of further acquiring subscription customers and new customers.」

「In the subscription (collection) business, the company continued to shift toward cluster marketing centered on providing value based on empathy with customers and building ongoing relationships, and during the cumulative consolidated third quarter it continued to conduct marketing communications focused on relationships with customers.」

「In the subscription (collection) business, the company continued to shift toward cluster marketing centered on providing value based on empathy with customers and building ongoing relationships, and during the cumulative consolidated second quarter it continued to conduct marketing communications focused on customer touchpoints.」

「Sales in the overall new business area exceeded the year-earlier level, helped by growth in sales at FELISSIMO PARTNERS, which allows business partners to list products and place advertisements on the Company’s subscription platform.」

「The transaction volume and number of listed products at FELISSIMO PARTNERS, which allows business partners to list products and place advertisements on the Company’s subscription platform, expanded, significantly increasing sales.」

「In the new business area, sales at FELISSIMO PARTNERS, which allows business partners to list products and place advertisements on the Company’s subscription platform, increased significantly year on year.」

「In the new business area, sales increased year on year at the fashion brand “haco!”, where smartphone-centered marketing has been effective, and at the “FELISSIMO PARTNERS” business, which allows business partners to list products and place advertisements on the Company’s subscription platform.」

「In the new-business area, the company has pursued various business development initiatives beyond its traditional framework. During the cumulative first quarter of the current consolidated fiscal year, the FELISSIMO PARTNERS business, which allows business partners to list products and place advertisements on the company’s subscription delivery platform, posted strong sales, while its gross profit margin also increased.」

「In the new-business area, growth in the company’s own e-commerce business, haco!, and cross-border e-commerce was accompanied by progress in contracted hometown tax donation and e-commerce operations services. The company also launched a platform-opening business that allows third parties to list products and place advertisements, and each of these businesses increased sales.」

「Through Web marketing, the launch of a new shopping app and advertising initiatives such as Web-linked television commercials, the number of new customers acquired increased, particularly in the fashion division. The number of reactivated customers also remained strong compared with the same period of the previous year, supported by effective approaches tailored to customer attributes.」

「The number of new customers acquired increased through Web-centered communication activities, the launch of a shopping app and strengthened advertising initiatives.」

「In the subscription (collection) business, sales increased year on year in the Couturier division, which specializes in handmade goods; the innerwear division, which offers series such as Yoga Mood; the interior and storage division, which proposes styles; and divisions such as YOU+MORE! and Cat Club, which are conducting omnichannel marketing through the Web and physical stores.」

「Meanwhile, sales of existing subscription-business (collection) brand products through other companies’ websites increased.」

「In the new business area, the fashion brand “haco!” increased both its customer count and average spending per customer through Web marketing activities aimed at expanding its new customer base, resulting in higher sales.」

「In the new business area, the new Web-based sales business of the fashion brand “haco!” diversified and increased the frequency of touchpoints with existing customers, deepened communication, and conducted activities aimed at expanding its new customer base.」

「In addition to selling the “haco!” business through its own website, the expansion of customer touchpoints through other companies’ websites and external marketplaces has led to steady growth in Web-based orders.」