Improving the efficiency of advertising and shipping-related costs
First written in FY2017-Q1. 15 of 37 entries say "Worsened", first in FY2019-Q3. Latest entry: FY2027-H1.
Felissimo moved to the "Worse" side of this theme in 2019, 4 years before the typical company in this theme (2023).
The whole theme swung hardest in 2019: 2 of 20 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2027-H1WorsenedAnnual report
「Selling, general and administrative expenses were ¥7,773 million, up 1.9% year on year, due mainly to higher advertising expenses aimed at acquiring new subscription-delivery customers and higher personnel expenses resulting from differences in the timing of costs incurred in the previous year. Full-year personnel expenses are expected to remain at approximately the same level as in the previous fiscal year. Operating profit was ¥122 million, down 39.4% year on year.」
Advertising expenses and personnel expenses increased to acquire new customers, causing selling, general and administrative expenses to rise 1.9% year on year. Full-year personnel expenses are expected to remain at approximately the same level as in the previous fiscal year. - FY2026AdvancedAnnual report
「The ratio of advertising expenses to net sales improved by 0.1 percentage points year on year through more efficient advertising and direct-mail costs and stronger distribution of catalogs to existing customers by customer attribute. In addition, rigorous cost control across all areas improved the Company-wide operating margin to 0.7%, up 0.5 percentage points year on year.」
More efficient advertising and direct mail, attribute-based catalog distribution and Company-wide cost control improved the advertising expense ratio and operating margin. - FY2026-H1AdvancedAnnual report
「Selling, general and administrative expenses were ¥7,628 million, down 1.5% year on year, mainly because advertising expenses were restrained through a review of the sales plan and other measures.」
Advertising expenses were restrained through a review of the sales plan and other measures, and selling, general and administrative expenses were ¥7,628 million, down 1.5% year on year. The results demonstrate improved efficiency in advertising and sales-related costs. - FY2025AdvancedAnnual report
「Selling, general and administrative expenses were ¥15,794 million, down 4.4% from the previous fiscal year. In the subscription delivery business, the Company reduced advertising expenses by optimizing catalog distribution to existing customers by customer attribute. Product shipping costs and other expenses also decreased in line with the number of shipments, while logistics-related expenses were reduced through the adoption of delivery routes with lower per-unit shipping costs, improvements to packaging materials and other measures.」
Advertising and logistics-related expenses were reduced through the optimization of attribute-based catalog distribution, adoption of lower-cost shipping routes and improvements to packaging materials, resulting in a 4.4% year-on-year decrease in selling, general and administrative expenses. - FY2025-Q1AdvancedAnnual report
「Logistics-related expenses decreased in the subscription delivery business through the adoption of delivery routes with lower per-unit shipping costs and improvements to packaging materials. However, equipment expenses increased to ¥3,935 million, down 4.8% year on year, due to new outsourcing fees incurred in the Kobe Port Tower business, optimization of the next-generation web systems infrastructure, capital investment and other factors.」
Logistics-related expenses actually decreased through the adoption of lower-cost shipping routes and improvements to packaging materials. Meanwhile, outsourcing fees for the Port Tower business and equipment expenses related to the web systems increased. - FY2024Specific cost-reduction measuresAnnual report
「For selling expenses, the Company plans to reduce product shipping costs by developing and using delivery routes with lower per-unit shipping costs, while also smoothing fluctuations in shipping costs and further improving the efficiency of shipping-related operations. For advertising expenses, it will reduce costs incurred for advertising and direct mail, strengthen catalog distribution to existing customers by customer attribute, and optimize advertising volumes, among other measures, to reduce costs.」
Specific measures for the fiscal year ending February 2025 were presented under the existing policy of improving the efficiency of advertising and shipping-related costs, including lower-cost shipping routes, more efficient shipping operations, reduced direct-mail costs and attribute-based catalog distribution. - FY2024-Q3RestatedAnnual report
「Selling, general and administrative expenses were ¥12,317 million, down 0.4% year on year. Although product shipping costs and business commissions decreased as shipment volumes declined, the Company actively incurred strategic expenses to recruit and train new personnel and develop its next-generation web systems infrastructure.」
The decrease in shipping costs and business commissions continued alongside strategic spending on recruiting and training personnel and developing the next-generation web systems infrastructure. Selling, general and administrative expenses were ¥12,317 million, down 0.4% year on year. - FY2024-Q2RestatedAnnual report
「Selling, general and administrative expenses were ¥8,171 million, down 0.2% year on year. Although product shipping costs and business commissions decreased as shipment volumes declined, the Company actively incurred strategic expenses to recruit and train new personnel and develop its next-generation web systems infrastructure.」
The decrease in shipping costs and business commissions due to lower shipment volumes continued alongside strategic spending on recruiting and training personnel and developing the next-generation web systems infrastructure. - FY2024-Q1Lower shipping costs alongside strategic spendingAnnual report
「Selling, general and administrative expenses were ¥4,133 million, down 0.1% year on year. Although product shipping costs and business commissions decreased as shipment volumes declined, the Company actively incurred strategic expenses to recruit and train new personnel and optimize its next-generation web systems infrastructure.」
While shipping costs and business commissions decreased as shipment volumes declined, the Company actively invested in strategic expenses for recruiting and training personnel and developing its next-generation web systems infrastructure. - FY2023Lower costs due to lower sales alongside higher costsAnnual report
「Selling, general and administrative expenses were ¥16,614 million, down 1.7% year on year, mainly because product shipping costs, business commissions and other expenses decreased as net sales declined.」
Selling, general and administrative expenses decreased as lower sales reduced shipping costs and business commissions, while logistics-related expenses and advertising and printing costs increased due to surging energy prices. - FY2023-Q3Continued reduction in expenses associated with lower salesAnnual report
「Selling, general and administrative expenses totaled ¥12,362 million, down 0.9% from the same period of the previous year, owing in part to lower product postage, business commissions, and other expenses associated with lower sales.」
Selling, general and administrative expenses decreased 0.9% year on year, but this was attributed not to the benefits of measures to improve the efficiency of advertising and shipping-related costs, but to decreases in product shipping costs, business commissions and other expenses resulting from lower net sales. - FY2023-Q2Lower postage from declining sales alongside continued advertising investmentAnnual report
「Selling, general and administrative expenses totaled ¥8,185 million, down 0.5% from the same period of the previous year, as product postage and business commissions declined with lower sales, despite active investment in advertising to strengthen the customer base and develop the brand, among other measures.」
Selling, general and administrative expenses declined 0.5% year on year, owing to lower postage and business commissions, while advertising expenses were actively increased to strengthen the customer base and develop the brand. - FY2023-Q1Lower expenses associated with lower salesAnnual report
「Selling, general and administrative expenses totaled ¥4,136 million, down 1.9% from the same period of the previous year, owing to lower product postage, business commissions, and other expenses associated with lower sales.」
Although selling, general and administrative expenses declined, the company explained that this was due to lower product postage and business commissions resulting from lower sales, rather than the effects of efficiency measures for advertising and shipping-related costs. - FY2022WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥16,902 million, up 2.1% from the previous fiscal year, as product postage and other expenses increased with the rise in sales and advertising expenses increased because the company actively invested in television commercials and other advertising to expand its customer base. Depreciation expenses also increased following the construction of a new head office.」
Selling, general and administrative expenses increased 2.1% from the previous fiscal year owing to television commercials to expand the customer base, higher postage associated with increased shipments, and depreciation expenses for the new head office. Expenses continued to rise compared with the previous trend of cost controls. - FY2022-Q3WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥12,474 million, up 3.3% from the same period of the previous year. Selling expenses such as product postage increased with the rise in shipment volumes, and advertising expenses increased as the company implemented various measures to acquire new customers and strengthen ongoing relationships with customers. Depreciation expenses also increased following the construction of a new head office.」
Postage associated with increased shipments, advertising expenses associated with customer acquisition and stronger ongoing relationships, and depreciation expenses associated with the new head office increased, bringing selling, general and administrative expenses up 3.3% year on year. Expenses have continued to rise compared with the previous trend of cost controls. - FY2022-Q2WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥8,225 million, up 4.7% from the same period of the previous year, as selling expenses such as product postage and advertising expenses increased with the rise in shipment volumes. Depreciation expenses also increased following the construction of a new head office.」
Selling, general and administrative expenses increased 4.7% year on year owing to higher postage and advertising expenses associated with increased shipments and higher depreciation expenses associated with the construction of a new head office. - FY2022-Q1WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥4,214 million, up 11.6% from the same period of the previous year. Selling expenses, including product postage and business commissions, increased with the rise in shipment volumes, and advertising expenses such as media printing costs increased as the number of customers grew. Facilities costs also increased owing to higher depreciation expenses associated with the construction of a new head office.」
Selling, general and administrative expenses totaled ¥4,214 million, up 11.6% year on year, owing to increases in the number of customers and shipments and higher depreciation expenses associated with the construction of a new head office. Expenses have continued to rise compared with the previous trend of cost controls. - FY2021WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥16,552 million, up 9.5% from the previous fiscal year, owing to higher selling and advertising expenses associated with increased sales and higher depreciation expenses.」
Selling, general and administrative expenses increased 9.5% from the previous fiscal year owing to higher selling and advertising expenses associated with increased sales and higher depreciation expenses, with expenses continuing to rise compared with the previous trend of cost controls. - FY2021-Q3WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥12,079 million, up 8.3% from the same period of the previous year, owing to higher selling expenses associated with increased sales and higher facilities costs, including depreciation expenses.」
Selling, general and administrative expenses increased 8.3% year on year owing to higher selling expenses associated with increased sales and higher facilities costs, including depreciation expenses. Expenses have continued to rise compared with the previous trend of cost controls. - FY2021-Q2WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥7,853 million, up 8.7% from the same period of the previous year, as the increase in customers led to higher shipment volumes and, consequently, higher selling expenses such as product postage and higher advertising expenses. Facilities costs, including depreciation expenses, also increased.」
Selling, general and administrative expenses increased 8.7% year on year owing to higher shipment volumes, postage, and advertising expenses resulting from the increase in customers, as well as higher facilities costs, with further cost pressure emerging compared with the previous trend of cost controls. - FY2021-Q1WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥3,777 million, up 3.1% from the same period of the previous year. Advertising expenses increased as the company actively placed web advertisements and television commercials to expand its customer base during the first half. In addition, the number of shipments increased as the number of customers grew and the number of separate shipments increased owing to delays in product procurement caused by the COVID-19 pandemic, resulting in higher selling expenses such as product postage. Facilities costs, including depreciation expenses, also increased.」
Selling, general and administrative expenses increased 3.1% year on year owing to advertising investment to expand the customer base, higher shipment volumes and postage resulting from the increase in customers and delays in product procurement, and higher facilities costs. - FY2020WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥15,113 million, up 1.4% from the previous fiscal year, owing to higher product postage resulting from increased unit postage rates and higher depreciation expenses.」
Selling, general and administrative expenses increased 1.4% from the previous fiscal year owing to higher unit postage rates and depreciation expenses, representing a deterioration from the previous trend of cost controls. - FY2020-Q3WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥11,151 million, up 1.5% from the same period of the previous year, owing to higher selling expenses resulting from increased delivery unit rates and higher facilities costs, including depreciation expenses.」
Selling, general and administrative expenses increased 1.5% year on year owing to higher delivery unit rates and increased facilities costs, with continued cost pressure on efficiency improvements. - FY2020-Q2WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥7,224 million, up 2.0% from the same period of the previous year, owing to higher delivery unit rates and increased facilities costs, among other factors.」
Selling, general and administrative expenses increased 2.0% year on year owing to higher delivery unit rates and increased facilities costs. This represents a deterioration from the previous trend of controlling costs such as advertising expenses. - FY2020-Q1WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥3,662 million, up 2.2% from the same period of the previous year, owing to higher selling expenses resulting from increased postage rates and higher facilities costs.」
Selling, general and administrative expenses increased 2.2% year on year owing to higher postage rates and facilities costs, representing a deterioration from the previous trend of controlling costs such as advertising expenses. - FY2019WorsenedAnnual report
「Advertising expenses declined owing to lower product shipments and cost reductions from efficiency improvements, but selling, general and administrative expenses totaled ¥14,902 million, up 2.0% from the previous fiscal year, as higher unit postage rates increased product postage.」
Although advertising expenses declined, the increase in product postage resulting from higher unit postage rates exceeded the effect of cost reductions, resulting in a 2.0% increase in selling, general and administrative expenses from the previous fiscal year. - FY2019-Q3WorsenedAnnual report
「Selling, general and administrative expenses totaled ¥10,987 million, up 1.0% from the same period of the previous year, owing to higher product postage resulting from increased delivery costs and higher depreciation expenses, among other factors.」
Selling, general and administrative expenses totaled ¥10,987 million, up 1.0% year on year, owing to higher product postage resulting from increased delivery costs, representing a deterioration from the previous trend of cost efficiency improvements. - FY2019-Q2RestatedAnnual report
「Selling, general and administrative expenses totaled ¥7,084 million, down 1.1% from the same period of the previous year, owing to the review of advertising expenses and lower personnel expenses.」
Controls on selling, general and administrative expenses through the review of advertising expenses and lower personnel expenses have continued. The amount was ¥7,084 million, down 1.1% year on year. - FY2019-Q1AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥3,582 million, down 1.3% from the same period of the previous year, owing to the review of expenses such as advertising and cost reductions.」
Selling, general and administrative expenses were reduced to ¥3,582 million, down 1.3% year on year, through the review of expenses such as advertising and cost reductions. - FY2018AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥14,614 million, down 12.5% from the previous fiscal year, owing to lower depreciation expenses resulting from the recognition of an impairment loss on fixed assets as an extraordinary loss at the end of the previous fiscal year, as well as the impact of lower product shipments and cost reductions from efficiency improvements in advertising and selling expenses.」
Selling, general and administrative expenses totaled ¥14,614 million, down 12.5% from the previous fiscal year, owing to lower depreciation expenses and improved efficiency in advertising and selling expenses. - FY2018-Q3RestatedAnnual report
「Selling, general and administrative expenses totaled ¥10,880 million, down 13.8% from the same period of the previous year, owing to lower depreciation expenses resulting from the recognition of an impairment loss on fixed assets at the end of the previous fiscal year and the review of expenses such as advertising.」
Cost controls resulting from lower depreciation expenses and the review of expenses such as advertising continued, bringing selling, general and administrative expenses to ¥10,880 million, down 13.8% year on year. - FY2018-Q2AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥7,161 million, down 14.3% from the same period of the previous year, owing to lower depreciation expenses resulting from the recognition of an impairment loss on fixed assets at the end of the previous fiscal year and the review of expenses such as advertising.」
Selling, general and administrative expenses totaled ¥7,161 million, down 14.3% year on year, owing to lower depreciation expenses and the review of expenses such as advertising. - FY2018-Q1AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥3,629 million, down 15.1% from the same period of the previous year, as depreciation expenses declined following the impairment loss recognized on fixed assets at the end of the previous fiscal year, and expenses related to catalogs and various media advertisements were reviewed and plans changed.」
Expenses related to catalogs and media advertising were reviewed and plans changed, bringing selling, general and administrative expenses to ¥3,629 million, down 15.1% year on year. The figure also reflects lower depreciation expenses following the recognition of an impairment loss. - FY2017AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥16,702 million, down 6.6% from the previous fiscal year, as shipping-related costs, including product postage, declined with the decrease in the number of customers and the company pursued cost reductions across its operations, including personnel expenses, while improving advertising efficiency.」
Selling, general and administrative expenses totaled ¥16,702 million, down 6.6% from the previous fiscal year, owing to improved advertising efficiency and cost reductions across operations. Advertising expenses were ¥4,141 million and transportation expenses were ¥1,945 million. - FY2017-Q3RestatedAnnual report
「Selling, general and administrative expenses totaled ¥12,625 million, down 7.0% from the same period of the previous year, as shipping-related costs, including product postage, declined with the decrease in the number of customers and expenses related to catalogs and various media advertisements were reduced. However, the operating loss was ¥447 million, compared with operating income of ¥16 million in the same period of the previous year.」
Shipping-related costs and expenses such as advertising declined, bringing selling, general and administrative expenses to ¥12,625 million, down 7.0% year on year. The trend of cost reductions and efficiency improvements has continued. - FY2017-Q2AdvancedAnnual report
「Selling, general and administrative expenses decreased from the same period of the previous year because shipping-related costs, including product postage, declined as the number of customers fell. In addition, advertising expenses also decreased from the same period of the previous year as the company reduced and improved the efficiency of expenses related to catalogs and various media advertisements.」
Shipping-related costs and advertising expenses decreased year on year. Advertising expenses were ¥2,077 million, compared with ¥2,397 million in the same period of the previous year, while transportation expenses were ¥977 million, compared with ¥1,124 million. - FY2017-Q1First statedAnnual report
「As a result of reviewing newspaper advertising and distributing catalogs according to customer attributes while improving cost effectiveness, the company reduced advertising expenses, which decreased from the same period of the previous year.」
The company described measures to improve the cost effectiveness of advertising expenses by reviewing newspaper advertising and distributing catalogs by customer attribute.