Expanding the customer base to customers in their teens and 60s
First written in FY2017. 2 of 6 entries say "Advanced", first in FY2018. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「The handmade-goods support business Couturier successfully acquired new younger customers through social media, and sales exceeded the previous year’s level.」
In connection with the policy's restructuring from the previous explicit targets of people in their teens and 60s to next-generation customer development, the company reports specific progress in successfully acquiring new young customers through social media. - FY2025ReframedAnnual report
「In addition, under the Next-Generation Customer Development Program, we worked to develop new customer segments and expand the age range of our customers, focusing on activities such as GO! PEACE!, which enables consumers to become messengers of happiness through shopping, and Kono Goro, a lifestyle media platform for people starting their first jobs.」
The wording and initiatives were restructured from the previously explicit target age groups of people in their teens and 60s to expanding new customer segments and the age range of customers through the Next-Generation Customer Development Program. - FY2020DroppedAnnual report
「In addition, the Group's main customers are women in their 30s to 50s,」
The previous goal of expanding the customer base to people in their teens and 60s is not stated directly; instead, the main customer segment is described as women in their 30s to 50s. - FY2019DroppedAnnual report
「In addition, the Group's main customers are women in their 30s to 50s,」
This filing does not directly state a goal of expanding the customer base to people in their teens and 60s, and instead describes the main customer segment as women in their 30s to 50s. - FY2018AdvancedAnnual report
「In addition, the number of returning customers increased over the full year, supported by improved orders received through direct mail and the web, as well as direct-mail initiatives targeting customers in their 60s.」
Regarding the previously stated goal of expanding the customer base to different age groups, the company implemented direct-mail campaigns targeting people in their 60s, resulting in an increase in returning customers over the full year. - FY2017First statedAnnual report
「In addition, we will develop new markets and expand our customer base by focusing on products and services for people in their teens and 60s, who differ from the business's main customer segment of women in their 30s to 50s.」
The goal is to develop new markets through products and services for people in their teens and 60s, who differ from the existing core customer segment.