Developing life-stage customer touchpoints through layered gateways
First written in FY2023. 3 of 7 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「Special collaboration products with prominent artists and characters, along with short-form video advertising on social media, resonated with consumers, and new customer acquisitions exceeded the same period of the previous year.」
As customer touchpoint initiatives related to next-generation customer development, special collaboration products and short-form video advertisements on social media reached consumers, and the number of new customers acquired exceeded that of the same period of the previous year. - 2026-05-01ReframedGeneral Meetings of Shareholders
「We will expand the customer experience, which had been limited to monthly deliveries, into an experiential value proposition that enriches customers’ 365 days through digital media and content, thereby seeking to improve customer retention.」
The approach to building relationships with subscription delivery customers is being restructured from a focus on monthly deliveries into a year-round experiential value proposition delivered through digital media and content. - FY2025AdvancedAnnual report
「In its core subscription-delivery business, the company advanced the development of “layered gateways” to establish customer touchpoints at turning points in customers’ life stages and lifestyles. Under the “next-generation customer development program,” it also worked to develop new customer segments and expand its customer age range, focusing on activities such as “GO！PEACE！,” which enables consumers to become bringers of happiness through shopping, and “このごろ,” a lifestyle media platform for people starting their careers.」
The company advanced development of layered gateways and rolled out the next-generation customer development program centered on GO！PEACE！ and “このごろ.” - FY2025-Q1AdvancedAnnual report
「The company has begun to see successful examples of acquiring new customers through video as part of its efforts to expand its customer base.」
The company states that it has used video as a customer development initiative to expand its customer base and has begun to see successful examples. - FY2024Expansion of customer development initiativesAnnual report
「The company aims to increase its total number of customers by expanding new customer acquisition through initiatives such as “layered gateways,” “connected market development from existing customers” and the “next-generation customer development program,” as well as by strengthening ongoing product development.」
In addition to the former layered gateways, the company positioned connected market development from existing customers, the next-generation customer development program and ongoing product development as parallel initiatives to expand its customer base. - FY2024-Q3RestatedAnnual report
「The company has also been preparing to launch new marketing activities from both the product development and customer development perspectives for the next fiscal year and beyond.」
The company states that it advanced preparations for new marketing activities from both the product development and customer development perspectives for the next fiscal year and beyond. This filing does not specify the name “layered gateways” or concrete progress toward its goals. - FY2023First statedAnnual report
「For the core subscription-delivery business, the company will begin building “layered gateways” from the fiscal year ending February 2024 as new customer touchpoints to expand its customer base. “Layered gateways” refers to initiatives for acquiring customers by viewing changes in life stages, such as starting a career or getting married, as opportunities for customer engagement and conducting marketing tailored to those changes.」
The company first presented a plan to develop, from the fiscal year ending February 2024, a new initiative to acquire customers through marketing tailored to changes in life stages, such as starting a career or getting married, viewed as customer touchpoints.