Transition from a location-based business to a brand-based business
First written in FY2024-Q2. 10 of 11 entries say "Advanced", first in FY2024. Latest entry: 2026-10-14.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「For our core brand Shabu Sai, we refreshed the brand logo and signs for the first time in approximately 20 years and converted sister brands such as Shunsai Shabuju into Shabu Sai, working to unify the brand identity and improve customer satisfaction.」
The Company moved toward concrete execution of its conversion to a brand business, including unifying しゃぶ菜's brand identity, refreshing its logo and signage, and converting sister brands to しゃぶ菜. - 2026-07-14AdvancedEarnings
「We focused mainly on the following initiatives: evolving fundamental value and expanding growth areas. At existing stores, we sought to further improve quality by continuing to enhance QSC and implement appropriate pricing to increase customer traffic.」
QSC improvements, appropriate pricing, format changes and renovations at existing stores continued as measures to increase brand value. - FY2026AdvancedAnnual report
「To increase customer traffic at existing stores, we actively implemented “value enhancement measures” and store renovations centered on core brands.」
The shift to a brand-based business has progressed to the implementation of measures to enhance core-brand value, store renovations, new business format development and increased customer traffic. - 2026-05-01AdvancedGeneral Meetings of Shareholders
「To increase customer traffic at existing stores, we actively implemented value-enhancement measures and store renovations centered on core brands.」
Value-enhancement measures and store renovations aimed at increasing traffic at existing stores were reported as completed initiatives. - FY2026-H1AdvancedAnnual report
「Together with an artisan who has prepared bean paste for many years, the Group has inherited the traditional “taste” and “spirit” and added the brand to its portfolio as a high-value-added brand.」
With respect to the shift to a brand-based business, the Group revived Kin no Zen as a high-value-added brand and expanded its portfolio around tradition, product development capabilities and brand value. - FY2025AdvancedAnnual report
「The first of the three pillars of growth, “evolving intrinsic value,” aims to advance our food, service, and locations. Centered on the 25 core brands that are the growth engines of our existing businesses, we will pursue better taste, appropriate pricing including the promotion of location-based pricing, and optimization of digital transformation by brand.」
The shift from a location-based business to a brand-based business has evolved into initiatives involving 25 core brands, the evolution of cuisine, services and locations, price optimization, and brand-specific digital transformation. - FY2025-Q1AdvancedAnnual report
「GOTTA, a new American dining concept, was opened as a new business format by Create Brand Lab, a specialist organization responsible for developing exciting new business formats and concepts.」
To shift to a brand-based business, the Group opened a new brand developed by a specialist organization focused on new business formats and concepts. - FY2024AdvancedAnnual report
「In this environment, while establishing the lean cost structure developed through the Group’s response to changes during the COVID-19 pandemic, we are working to further improve the quality of existing stores in order to promote the shift from a location-based business to a brand-based business as we aim for a new stage. Specifically, across the Group’s 25 core brands, we are clarifying concepts and, as part of strengthening expertise, actively engaging external advisers to develop high-value-added menus. We are also working to improve customer satisfaction, optimize selling prices, and maintain and increase customer numbers through strategic changes in business formats, store renovations and other measures.」
The shift from a location-based business to a brand-based business has been made concrete through 25 core brands, clearer concepts, expertise, value-added menus, renovations and price optimization as execution initiatives. - FY2024-Q2First statedAnnual report
「Aiming for a new stage of growth, we are working to further improve the quality of existing stores in order to promote the shift from a location-based business to a brand-based business.」
The shift from operating a business centered on conventional locations to a brand-based business centered on core-brand concepts, expertise, services and store renovations has been identified as a new strategic theme.