Increasing Repeat-Customer Visit Frequency and Reservation Rates at Existing Stores
First written in FY2024. 4 of 5 entries say "Advanced", first in 2026-05-01. Latest entry: 2026-10-14.
4 other companies' latest entry also says "Advanced".
- 2026-10-14AdvancedFinancial results presentation
「Membership 140,000 surpassed!」
The number of Isomaru Suisan app members exceeded 140,000, while new menus, fairs, campaigns and collaborations were used to increase customer traffic. - FY2027-H1AdvancedAnnual report
「At 磯丸水産, the leading brand in the izakaya category, the Company is promoting new menu offerings, customer retention through its official app, format conversions to popular taverns in central urban areas, and new store openings in regional areas that are performing well.」
To increase customer traffic at existing stores, the Company introduced new menu offerings at 磯丸水産, used its official app to retain customers, pursued format conversions in central urban areas and opened stores in regional areas, putting concrete measures in place to acquire repeat customers and strengthen customer engagement. - FY2026AdvancedAnnual report
「Under this new structure, we will make increasing customer traffic at existing stores our highest-priority issue and focus on acquiring repeat customers and minimizing lost opportunities through active renovations centered on core brands, stronger CRM through the official brand app, and more sophisticated digital marketing using data science.」
The Group added specific measures for increasing customer traffic at existing stores, including store renovations, CRM through the official app, and marketing using data science. - 2026-05-01AdvancedGeneral Meetings of Shareholders
「We will focus on acquiring repeat customers and minimizing lost opportunities by strengthening CRM through official brand apps and refining digital marketing using data science.」
CRM and data science were added as specific measures to address the challenge of increasing traffic at existing stores. - FY2024First statedAnnual report
「As part of our response to the highest-priority issue, we will seek to increase the number of customers at existing stores by improving repeat visit frequency and reservation rates. To achieve this, in addition to further promoting digital transformation investment, including strengthening online reservations, and investing in store repairs and renovations, we will promote “rebranding investment” to improve in-store appeal and comfort and enhance business formats centered on core brands.」
As a key issue in the third year of the re-growth phase, the Group has indicated a policy of increasing customer numbers at existing stores by improving repeat visit frequency and reservation rates.