Strengthening Customer Acquisition Through TV Commercials and Social Media
First written in FY2016. 4 of 10 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2022.
0 other companies' latest entry also says "Other".
- FY2022Using social media to promote productsAnnual report
「The launch of our original gaming PC, AEGISZ, supervised by a popular YouTuber, became a topic of discussion on social media and elsewhere」
In addition to conventional store-based customer acquisition, the company is using social media to generate interest in and promote sales of original products. - FY2020-Q3RestatedAnnual report
「Although business overall remained strong, sales temporarily stagnated after the consumption tax increase due to consumers holding back on purchases, but subsequently improved and recovered through special sales and strengthened promotional activities.」
The company continues its conventional customer acquisition initiatives, seeking to improve and recover sales through special sales and strengthened promotions in response to consumers holding back on purchases after the consumption tax increase. - FY2020-Q2AdvancedAnnual report
「To address front-loaded demand ahead of the consumption tax increase, we strengthened quotation proposals through sales consultations and held interest-free installment sales, among other measures. Many customers purchased products before the tax increase, to the point that some products sold out.」
In addition to conventional flyers, web and social media promotions, the company held sales consultations, strengthened quotation proposals and offered interest-free installment sales ahead of the consumption tax increase, leading to front-loaded purchases. - FY2019-Q3RestatedAnnual report
「We carefully selected the products featured in our monthly flyers and worked to increase customer traffic by featuring attractive, high-performance, attractively priced products with exceptional value for money that serve as a key draw.」
The company continues customer acquisition initiatives using monthly flyers and aims to increase customer traffic by carefully selecting the products featured. - FY2019-Q2AdvancedAnnual report
「We also invested in promotional expenses and conducted promotional activities, including flyer distribution, email newsletters and television commercials, to strengthen sales promotion.」
The company is conducting promotional activities combining flyers, email newsletters and television commercials, backed by promotional spending. - FY2018RestatedAnnual report
「Under these conditions, in the PC business we worked to strengthen customer acquisition through promotional activities, including distributing flyers highlighting our overwhelming selection and low prices as a specialist retailer, and using the internet, including our website and social media.」
The company continues to strengthen customer acquisition through flyers, its website and social media. - FY2017WorsenedAnnual report
「In the internet retail business, we redesigned the site to make it easier to view and use for purchases. However, more products now have different manufacturer model numbers for each retailer, making it impossible to list them on price comparison sites. As a result, customer acquisition through the conventional price comparison sites fell sharply, causing revenue to decline.」
The company says that although it redesigned the site, the inability to list products on price comparison sites led to a substantial decline in customer acquisition through those channels. - FY2017-Q3AdvancedAnnual report
「In addition, to further strengthen support services, we have increased repair requests received through our website by making greater use of search advertising and promotional activities on social media.」
In addition to its existing use of social media, the company is using search advertising to promote its services, leading to an increase in repair requests received online. - FY2017-Q1AdvancedAnnual report
「We also redesigned our corporate website and worked to improve customer acquisition by strengthening the dissemination of store information, special offers, flyer information and other content. A cycle in which customers visit stores after viewing the website has gradually become established, and we aim to expand sales by continuing to provide useful information.」
In addition to conventional promotional methods, the company redesigned its corporate website, and the pathway from viewing the site to visiting a store is gradually becoming established. - FY2016First statedAnnual report
「To strengthen promotional activities, we continued broadcasting television commercials in Shizuoka Prefecture, our core market, and focused on publicity using social media, including Twitter advertising, to increase customer acquisition among new customers.」
The company is using social media advertising in addition to existing television commercials to attract new customers.