Enhancing Gaming PC Sales and Retaining Customers Through Support

「The company offers BTO models assembled in-house, securing inventory through its own capabilities even as market inventories became depleted, while also improving profitability by commercialising products in-house.」

「Going forward, we intend to offer a lineup ranging from low-priced PCs to high-spec gaming PCs as a specialist PC retailer, further meeting customer needs.」

「Sales of gaming PCs, which have attracted considerable attention through esports, have remained strong, and some new categories, including gaming devices and VR headsets, recorded higher revenue than in the previous fiscal year. However, sales of consumer office PCs have continued to languish due to factors including the post-pandemic backlash, resulting in total PC revenue below the previous fiscal year.」

「In the PC business, sales of gaming PCs, which have attracted considerable attention through esports, have remained strong. However, sales of consumer office PCs have continued to languish due to factors such as consumers deferring purchases, and total PC sales fell below the previous fiscal year.」

「In the PC business, sales of high-end gaming PCs, which had been strong, declined due to deteriorating market conditions and the completion of the initial sales cycle. In addition, sales of liquid-crystal displays, which were often purchased at the same time, also declined, resulting in lower revenue.」

「The company is strengthening sales by expanding its lineup of gaming PCs, including its original AEGIS Z brand and gaming PCs under the popular STORM brand, which have been well received by customers. In addition, initiatives offering interest-free installment loans for up to 48 payments have been highly effective in supporting sales.」

「While the overall market for desktop PCs declined following the reversal of the COVID-19 demand surge in the previous fiscal year, gaming PC sales increased as the esports market expanded.」

「Meanwhile, gaming PCs for esports continued to perform well. High-specification models were particularly popular, and a 10.2% increase in average selling price from the previous fiscal year resulted in desktop PC sales exceeding the previous fiscal year's level. In addition, the company is focusing on its lineup of gaming monitors, devices and gaming chairs. It is also strengthening its sales competitiveness by educating sales staff about esports as specialists and enabling them to make recommendations incorporating their own esports experience.」

「Meanwhile, sales increased as the company strengthened its lineup of esports-related PCs, monitors, devices and gaming chairs. Its ability as a specialty store to make recommendations drawing on product expertise and staff members' own experience is a competitive advantage.」

「Under these conditions, the company's PC business benefited from the expansion of esports, and strong gaming PC sales continued from the previous fiscal year. By strengthening sales of its original AEGIS Z brand and gaming PCs under the popular STORM brand, desktop PC sales exceeded the previous fiscal year's level. In addition, the third collaboration model with a popular YouTuber, following the success of the previous model, was launched and continued to sell well. Sales of gaming peripherals such as keyboards, mice and headsets, as well as gaming chairs, also remained strong, lifting the gaming category overall.」

「Gaming PCs' share of total desktop PC sales rose from 26.4% in the year-earlier period to 37.2% in the fiscal year under review. Average selling price also increased 13.8%, from ¥89,735 to ¥102,134. In addition, the launch of the company's original gaming PC, AEGIS Z, supervised by a popular YouTuber, became a topic of discussion on social media and elsewhere」

「Despite these conditions, sales of high-profile gaming PCs were strong. Gaming PC sales as a proportion of total desktop PC sales rose from 24.8% in the year-earlier period to 39.8% in the fiscal year under review. As the sales mix shifted toward high-priced gaming PCs, the average selling price of desktop PCs increased 16.9%, from ¥88,297 to ¥103,232. In addition, an original gaming PC supervised by a popular YouTuber became a topic of discussion on social media and elsewhere, supporting sales.」

「In addition, gaming PCs, whose popularity was rising, performed well as the company promoted products including its original AEGIS Z brand and STORM BTO (preassembled) PCs.」

「In addition, as gaming PCs rapidly gained popularity, demand increased for semi-custom custom-built PCs, allowing customers to freely select cases and specifications according to their preferences rather than choosing existing products. Furthermore, from 2021, a surge in demand following renewed interest in mining caused graphics boards to become so scarce that they disappeared from the market, but the company was able to substantially increase sales by making product procurement its top priority.」

「In addition, as gaming PCs rapidly gained popularity, demand increased for semi-custom custom-built PCs, allowing customers to freely select specifications and cases according to their preferences rather than choosing existing products. Sales of parts for custom-built PCs were also strong, while high-priced gaming devices such as keyboards and mice, as well as supplies such as gaming chairs and desks, also sold well and lifted results.」

「Sales of rapidly growing gaming PC products also remained strong. In addition to selling branded products to casual users, the number of assembly outsourcing services for customers seeking custom-built PCs increased.」

「Sales of rapidly growing gaming PC products also remained strong. In addition to selling branded products to casual users, the number of assembly outsourcing services for customers seeking custom-built PCs increased. With new CPUs continuing to be launched, further sales growth is expected.」

「In addition, sales of high-profile gaming PCs remained strong, and the company focused on retaining customers by offering a broad product lineup for everyone from beginners to enthusiasts and improving staff expertise.」

「In addition, sales of high-profile gaming PCs remained strong and interest in esports is expected to increase further. Drawing on its strength as a specialty store, the company will focus on retaining customers from beginners to enthusiasts by offering a broad product lineup and improving staff expertise.」

「In addition, sales of high-profile gaming PCs remained strong and interest in esports is expected to increase further. Drawing on its strength as a specialty store, the company will focus on retaining customers from beginners to enthusiasts by offering a broad product lineup and improving staff expertise.」

「In addition, interest in gaming PCs remained high, and sales of custom-built PCs were also strong. Although the market faced a serious CPU shortage and some products were in short supply at the company, it was able to secure sufficient inventory.」

「In addition, sales of high-profile gaming PCs remained strong and continued to expand. A new CPU was announced in October, and interest in esports is expected to increase further. Drawing on its strength as a specialty store, the company will focus on retaining customers from beginners to enthusiasts by offering a broad product lineup and improving staff expertise.」

「In addition, the company focused on selling high-performance and custom-built PCs to meet strong interest in gaming and mining. As market inventories became depleted, securing inventory of high-demand products led to increased sales.」

「In particular, sales of custom-built PCs, gaming PCs and related products, which are among the company's strengths, have increased. This reflected renewed activity in the custom-built PC market following the launch of new CPUs, as well as increased demand for high-performance gaming PC products such as graphics boards, headsets and LCD monitors. In stores, the company stimulated customers' purchase intent by displaying high-performance custom-built PCs and providing hands-on demonstrations.」

「In addition, sales of custom-built PCs have remained strong as the gaming PC market has expanded. Going forward, the company will seek to further expand sales by broadening its product lineup and introducing preassembled BTO products.」

「The company also focused on selling increasingly popular gaming PCs, which led to an increase in average selling price.」

「By product, sales of desktop PCs were recovering, with particularly strong demand for gaming PCs equipped with high-performance CPUs and graphics boards, as well as competitively priced laptops made by domestic manufacturers. To attract more gaming customers, the company is strengthening its lineup of related items, including dedicated mice, keyboards and displays.」

「However, sales of high-priced gaming PCs were strong, resulting in a 36.8% year-on-year increase in average selling price. As this is an area in which the company can differentiate itself as a specialty store, it will continue to strengthen gaming PC sales and seek to increase unit sales by retaining casual users through support services.」