Customer Needs-Based Product Planning, Pricing and Sales Structure

「For family-oriented condominiums, we are focusing on enhancing product planning by valuing a handcrafted approach rather than standardized products, proposing layouts individually for each property while taking account of generations, family structures and regional characteristics, and adopting carefully selected equipment and specifications under the spirit of “OWNERS FIRST,” which means planning from the customer’s perspective at all times.」

「地域特性や様々なお客様ニーズに合致した商品企画を行うことにより、当社の「クレア」ブランドの価値を高めてまいります。」

「We have begun expanding the development of compact condominiums for smaller households beyond the Tokyo and Kansai metropolitan areas to regional core cities. For family-oriented condominiums as well, we seek to create products selected by customers by planning each product individually for each region and property rather than supplying standardized products, including layouts and specifications that take account of generations and family structures and proposals for specifications suited to working from home, which became established through work-style reforms following the COVID-19 pandemic.」

「Against a backdrop of a declining birthrate, an aging population, and an increase in single-person and dual-income, no-kids households, we are expanding the development of compact condominiums for smaller households beyond the Tokyo and Kansai metropolitan areas to regional core cities. For family-oriented condominiums as well, we seek to create products selected by customers by adopting layouts and specifications that take account of generations and family structures, and by planning each product individually for each region and property rather than supplying standardized products.」

「Against the social backdrop of a declining birth rate, an ageing population, and an increase in single-person and DINKS households, the company has begun developing compact condominiums for smaller households in the Tokyo and Kansai metropolitan areas as well as major regional cities. It also aims to plan products that customers will choose for each region and property by individually customising family-oriented condominiums, including adopting layouts and specifications that take generations and family structures into account, rather than supplying standardised products.」

「Rather than supplying standardised products, the company aims to supply products that customers will choose by customising each property individually.」

「Rather than supplying standardised products, the company aims to supply products that customers will choose by customising each property individually.」

「The company has also begun planning compact condominiums under the brand name "Crea Homes Fran" for smaller households, initially in the Tokyo and Kansai metropolitan areas and now also in major regional cities. Two properties, in Taito Ward, Tokyo, and Sendai, Miyagi Prefecture, were completed and delivered in the current consolidated fiscal year, and 2 properties, in Osaka, Osaka Prefecture, and Matsuyama, Ehime Prefecture, are scheduled for completion and delivery in the following consolidated fiscal year.」

「The company has also begun planning compact condominiums under the brand name "Crea Homes Fran" for smaller households, initially in the Tokyo and Kansai metropolitan areas and now also in major regional cities. It plans to complete and deliver a total of 4 properties, in Taito Ward, Tokyo, and Sendai, Miyagi Prefecture, in the current consolidated fiscal year, and in Osaka, Osaka Prefecture, and Matsuyama, Ehime Prefecture, in the following consolidated fiscal year.」

「The company has also begun planning condominiums for owner-occupier demand in the compact condominium segment, initially in the Tokyo and Kansai metropolitan areas and now also in major regional cities. It plans to complete and deliver a total of 4 properties, in Taito Ward, Tokyo, and Sendai, Miyagi Prefecture, in the current consolidated fiscal year, and in Osaka, Osaka Prefecture, and Matsuyama, Ehime Prefecture, in the following consolidated fiscal year.」

「In addition to supplying family-type condominiums in regions where it has an established supply record, the company is focusing on 2 areas: ① entering and expanding into regional metropolitan areas where it has no previous supply record, and ② developing compact condominiums for smaller households amid the declining birth rate, ageing population, and increase in single-person and DINKS households.」

「In product planning, the company is focusing on planning and proposing products that customers will choose by individually customising each property with its regional characteristics and location in mind. This includes introducing layouts and specifications that address the further diversification of lifestyles and ways of living, which is being accelerated by measures to prevent the spread of COVID-19, in addition to the recent trend toward smaller family structures.」

「In product planning, the company is focusing on planning products that customers will choose by individually customising each property in light of its regional characteristics. This includes developing compact condominiums in central urban areas in response to smaller and more diverse family structures, adopting layouts and specifications that take generations and family structures into account in family-oriented condominiums, and reviewing specifications that accommodate teleworking.」

「In response to smaller and more diverse family structures, the company is developing compact condominiums in central urban areas and adopting layouts and specifications that take generations and family structures into account in family-oriented condominiums. It is also reviewing specifications that accommodate working from home and unattended deliveries, which became more widespread as measures to prevent the spread of COVID-19, and aims to plan products that customers will choose by customising each property individually.」

「In response to smaller and more diverse family structures, the company is developing compact condominiums in central urban areas and adopting layouts and specifications that take generations and family structures into account in family-oriented condominiums. By customising each property individually, it aims to plan products that customers will choose.」

「To address diverse customer needs, the company accurately assesses area-market conditions and plans products for each region and property one by one, tailored to customers, including layouts designed for customers of different generations and compact layouts suited to the trend toward smaller households.」

「Rather than supplying standardised products, the company accurately assesses area-market conditions and plans products that customers will choose for each area and property, including adopting compact layouts and specifications suited to smaller households such as single-person households and DINKS.」

「Rather than supplying standardised products, the company accurately assesses area-market conditions and plans products suited to customer needs for each area and property, including adopting compact layouts for smaller households such as single-person households and DINKS.」

「To address increasingly diverse customer needs, the company will accurately assess area characteristics and focus on planning products suited to customer needs in each area and for each property.」

「Going forward, at each sales location nationwide, the company will acquire development land and plan products suited to regional characteristics and customer needs」

「For product planning, in order to address a wide range of customer needs, the company does not supply standardised products. Instead, it accurately assesses area-market conditions and plans products for each region and property, including adopting layouts designed for customers of different generations and compact layouts suited to the trend toward smaller households.」

「For product planning, in order to address increasingly diverse customer needs, the company does not supply standardised products. Instead, it accurately assesses area-market conditions and plans products for each property, including adopting layouts designed for customers of different generations and compact layouts suited to the trend toward smaller households.」

「For product planning, in order to address increasingly diverse customer needs, the company will not supply standardised products. Instead, it will accurately assess area-market conditions and plan products for each property, including adopting layouts designed for customers of different generations and compact layouts suited to the trend toward smaller households.」

「To appropriately address the business environment of rising new-build condominium prices, mainly due to persistently high construction costs, intensifying competition for development land, and increasingly diverse markets, the Group is working to develop and supply products that customers will choose, based on the following 5 priorities: ① accurately understanding area-market conditions and developing condominiums in regions with a balanced supply-demand relationship and at locations where demand is expected, ② planning products suited to area characteristics, ③ prioritising safety and security, particularly in terms of structural design, ④ based on these priorities, keeping construction and other costs and expenses as low as possible and setting affordable prices, and ⑤ proposing Something New that is one step or half a step ahead.」

「Against this backdrop, amid nationwide increases in new-build condominium prices and increasingly diverse customer preferences, the Group is pursuing a business strategy that leverages its nationwide portfolio of locations and the agility characteristic of a mid-sized company, with the primary aim of developing and supplying products that customers will choose, based on the following 5 priorities: ① accurately understanding area-market conditions and developing condominiums in regions with a balanced supply-demand relationship and at locations where demand is expected, ② planning products suited to area characteristics, ③ prioritising safety and security, particularly in terms of structural design, ④ based on these priorities, keeping construction and other costs and expenses as low as possible and setting affordable prices, and ⑤ proposing Something New that is one step or half a step ahead.」

「② Product planning suited to area characteristics, ③ prioritising safety and security, particularly in terms of structural design, and ④ based on these priorities, keeping construction and other costs and expenses as low as possible and setting affordable prices」

「In sales, the company is focusing on sales promotion by planning products and setting prices suited to customer needs for each area and property, while also coordinating with external contractors.」

「In sales, the company is focusing on sales promotion by coordinating its in-house sales department with external contractors and planning products and setting prices suited to customer needs for each area and property.」

「In sales, the company is focusing on sales promotion by coordinating its in-house sales department with external contractors and planning products and setting prices suited to customer needs for each area and property.」