Greater Buyer Caution Due to Rising Selling Prices, Mortgage Rates and Other Factors
First written in FY2017-Q3. 11 of 27 entries say "Worsened", first in FY2018-Q3. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026WorsenedAnnual report
「However, factors including higher selling prices resulting from soaring construction costs and ongoing inflation caused customers to become more cautious about purchasing homes.」
The report stated that higher construction and selling prices, together with ongoing inflation, had made prospective homebuyers more cautious, resulting in actual unit handovers falling short of plan as demand weakened. - 2026-06-02WorsenedGeneral Meetings of Shareholders
「建築費の高騰による販売価格の上昇、継続的な物価上昇等の経済情勢を背景に、お客様の住宅購入に対するマインドがより慎重な方向へシフトしたことなどが影響し、計画の引渡戸数を下回ることとなりました。」
販売価格・物価上昇を背景に住宅購入マインドの慎重化が明示され、計画引渡戸数未達につながった。 - FY2024-Q3Slight contract rate decline, remains in the 70% rangeAnnual report
「The average first-month contract rate fell 0.1 percentage points from the previous year, but remained in the 70% range, regarded as an indicator of strong market conditions, for the third consecutive year.」
The first-month contract rate fell 0.1 percentage points from the previous year, but remained in the 70% range, regarded as an indicator of strong market conditions, for the third consecutive year. - FY2024-Q2Contract rate declines, but remains above 70%Annual report
「The average first-month contract rate rose 3.7 percentage points year on year to 71.4%.」
The first-month contract rate rose 3.7 percentage points year on year to 71.4%, exceeding 70%. Meanwhile, it fell from 72.7% in the previous quarter, indicating some weakening in the improving trend. - FY2024-Q1MitigatedAnnual report
「The average first-month contract rate was 72.7%, exceeding the 70% level regarded as an indicator of strong market conditions for the third consecutive first half.」
The first-month contract rate was 72.7%, exceeding the 70% level regarded as an indicator of strong market conditions for the third consecutive first half. The demand environment, which had indicated a cautious approach to purchases, continued to improve. - FY2023-Q3Contract rate declines, but remains in the 70% rangeAnnual report
「The average first-month contract rate fell 2.9 percentage points from 73.3% in the previous year to 70.4%, but remained above 70%, the level regarded as an indicator of strong market conditions, for the second consecutive year.」
The first-month contract rate fell from 73.3% in the previous year to 70.4%, but remained above 70%, the level regarded as an indicator of strong market conditions, for the second consecutive year. Although the improving demand trend showed some weakening, the rate remained above the benchmark. - FY2023-Q2WorsenedAnnual report
「Under these conditions, the average first-month contract rate was 67.7%, below the 70% level regarded as an indicator of strong market conditions.」
The first-month contract rate fell to 67.7% from 72.1% in the previous quarter, below the 70% level regarded as an indicator of strong market conditions. The indicator of more cautious demand deteriorated again. - FY2023-Q1MitigatedAnnual report
「The average first-month contract rate was 72.1%, exceeding the 70% level regarded as an indicator of strong market conditions for the second consecutive first half.」
The first-month contract rate in the Tokyo metropolitan area was 72.1%, exceeding the 70% level regarded as an indicator of strong market conditions for the second consecutive first half. The demand environment continued to improve. - FY2022MitigatedAnnual report
「These developments were mainly attributable to robust housing demand resulting from the spread of telework (working from home), remote work and similar practices.」
Robust housing demand resulting from the spread of telework and similar practices was cited as the background to the increase in new launches nationwide despite rising prices. The demand environment, which had indicated a cautious approach to purchases, showed improvement. - FY2022-Q3MitigatedAnnual report
「The annual average price rose 2.9% year on year to ¥62.60 million, a record high, while the average first-month contract rate was 73.3%, exceeding the 70% level regarded as an indicator of strong market conditions for the first time in six years.」
The first-month contract rate was 73.3%, exceeding the 70% level regarded as an indicator of strong market conditions for the first time in six years. Prices reached a record high, while the demand environment showed improvement. - FY2022-Q2MitigatedAnnual report
「The average first-month contract rate was 70.6%, exceeding the 70% level regarded as an indicator of strong market conditions for the second consecutive first half (survey by the Real Estate Economic Research Institute, Inc.).」
The first-month contract rate in the Tokyo metropolitan area was 70.6%, exceeding the 70% level regarded as an indicator of strong market conditions for the second consecutive first half. This indicated an improvement in the demand environment. - FY2022-Q1MitigatedAnnual report
「The average first-month contract rate rose 4.2 percentage points year on year to 72.5%, exceeding the 70% level regarded as an indicator of strong market conditions for the first time in six years on a first-half basis.」
The first-month contract rate was 72.5%, exceeding 70% for the first time in six years on a first-half basis. The demand environment, which had indicated a cautious approach to purchases, showed improvement. - FY2021-Q3WorsenedAnnual report
「The average first-month contract rate was 66.0%, below the 70% level regarded as an indicator of strong market conditions for the fifth consecutive year, but improved 3.4 percentage points year on year despite average prices remaining high (survey by the Real Estate Economic Research Institute, Inc.).」
The first-month contract rate improved 3.4 percentage points year on year but remained at 66.0%, marking the fifth consecutive year below 70%. Demand remained at a low level, reflecting a cautious approach to purchases. - FY2021-Q2MitigatedAnnual report
「The average first-month contract rate was 70.2%, exceeding the 70% level regarded as an indicator of strong market conditions for the first time in five years on a first-half basis, indicating signs of a recovery in demand (survey by the Real Estate Economic Research Institute, Inc.).」
The first-month contract rate was 70.2%, exceeding 70% for the first time in five years on a first-half basis. This indicated a shift from the previous period of persistently low levels toward a recovery in demand. - FY2021-Q1Contract rate rises, but remains at a low levelAnnual report
「The average first-month contract rate rose 1.8 percentage points year on year to 68.3%, remaining in the 60% range for the fifth consecutive first half.」
The first-month contract rate rose 1.8 percentage points year on year but remained at 68.3%, marking the fifth consecutive first half in the 60% range. The low level indicating a cautious approach to purchases continued. - FY2020WorsenedAnnual report
「The situation has become severe, with activity recently experiencing a substantial downturn due to the effects of COVID-19.」
COVID-19 put downward pressure on the economy and markets, adding to the factors worsening the environment for home purchases and sales. - FY2020-Q3WorsenedAnnual report
「The monthly average first-month contract rate rose 0.5 percentage points year on year to 62.6%, but remained in the 60% range for the fourth consecutive year and below the 70% level regarded as an indicator of strong market conditions. This was said to be mainly because developers prioritized reducing inventory as prospective buyers became increasingly cautious amid higher selling prices」
The first-month contract rate rose to 62.6% from the previous year, but remained in the 60% range and below 70% for the fourth consecutive year. It was stated that prospective buyers had become more cautious against the backdrop of higher selling prices. - FY2020-Q2WorsenedAnnual report
「The number of new launches fell 21.7% year on year to 11,996 units, below the year-earlier level for the sixth consecutive year (survey by the Real Estate Economic Research Institute, Inc.). This occurred as condominium selling prices continued to rise amid higher land prices and persistently high construction costs, while prospective buyers became increasingly cautious」
It was stated that prospective buyers became more cautious against the backdrop of higher selling prices, and that the number of new launches in the Tokyo metropolitan area fell below the year-earlier level for the sixth consecutive year. - FY2020-Q1WorsenedAnnual report
「Against the backdrop of soaring selling prices, prospective buyers increasingly took time to select properties carefully, while developers curbed new launches to align supply with demand. These were cited as the main factors.」
Against the backdrop of soaring selling prices, prospective buyers increasingly took time to select properties carefully, specifically indicating a more cautious approach to purchases. - FY2019RestatedAnnual report
「The businesses of our corporate group are susceptible to trends in the economy, interest rates, new housing supply and real estate selling prices. If housing demand declines owing to changes such as a deterioration in the economic outlook or a substantial rise in interest rates, this could affect the performance of our corporate group.」
The risk of declining housing demand due to trends in the economy, interest rates, new supply and selling prices continued to be disclosed. - FY2019-Q3WorsenedAnnual report
「The monthly average first-month contract rate in the Tokyo metropolitan area was 62.1%, down 6.0% year on year, remaining in the 60% range and at a weak level for the third consecutive year.」
The first-month contract rate in the Tokyo metropolitan area fell 6.0% year on year to 62.1%, remaining at a weak level in the 60% range for the third consecutive year. - FY2019-Q1WorsenedAnnual report
「The average first-month contract rate was 66.7%, below the 70% level regarded as an indicator of strong market conditions for the third consecutive first half, while the cumulative contract rate rose 1.5% from the same period of the previous year to 78.5%.」
The first-month contract rate was 66.7%, below 70%, marking a weak level for the third consecutive first half. Meanwhile, the cumulative contract rate rose to 78.5%. - FY2018ReframedAnnual report
「The businesses of our corporate group are susceptible to trends in the economy, interest rates, new housing supply and real estate selling prices. If housing demand declines owing to changes such as a deterioration in the economic outlook or a substantial rise in interest rates, this could affect the performance of our corporate group.」
The risk was broadened from the previous explanation that higher selling prices and mortgage rates were making buyers more cautious, and was organized as demand sensitivity to the economy, interest rates, new supply and selling prices overall. - FY2018-Q3WorsenedAnnual report
「The monthly average first-month contract rate was 68.1% in the Tokyo metropolitan area, down 0.7%, and 76.1% in the Kinki region, up 4.2%. In the Tokyo metropolitan area, the rate remained below the 70% level regarded as an indicator of strong market conditions for the second consecutive year.」
The first-month contract rate in the Tokyo metropolitan area fell to 68.1%, remaining below the 70% level regarded as an indicator of strong market conditions for the second consecutive year. Conditions reflecting buyers’ cautious stance continued in the Tokyo metropolitan area. - FY2018-Q2RestatedAnnual report
「The average first-month contract rate was 68.6%, below the 70% level regarded as an indicator of strong market conditions for the second consecutive year (survey by the Real Estate Economic Research Institute, Inc.).」
The first-month contract rate was 68.6%, below 70%, indicating that market conditions reflecting buyers’ cautious stance continued. - FY2018-Q1RestatedAnnual report
「The average first-month contract rate was 67.3%, below the 70% level regarded as an indicator of strong market conditions, indicating that customers continued to take a cautious stance (survey by the Real Estate Economic Research Institute, Inc.).」
The first-month contract rate was below 70%, reiterating the view that customers continued to take a cautious stance. - FY2017-Q3First statedAnnual report
「As selling prices have risen, customers have increasingly taken time to consider their purchases carefully. In addition, amid recent mortgage interest rate conditions and the postponement of the consumption tax increase, customers have increasingly shown a reluctance to rush into purchases.」
Against the backdrop of higher selling prices, mortgage interest rate conditions and the postponement of the consumption tax increase, buyers were taking longer to consider purchases and were less inclined to rush into them.