A renewed push for sales growth

「As a result, sales increased by ¥208.5 million from the previous fiscal year to ¥12,898.0 million, up 1.6% from the previous fiscal year.」

「As a result, sales for the interim accounting period were ¥6,506.4 million, up 2.7% year on year.」

「In April 2023, the company opened the new “JOYHON PARK YOSHIOKA” store in Yoshioka, Kitagunma District, Gunma Prefecture, bringing these initiatives to life.」

「As part of its actions to deliver “must-have, must-stock” products, the company continued developing and selling high-value-added premium planned products and expanding its range of large-pack products offering excellent value for money. It also pursued “lifestyle proposals” through sales-area concepts designed to stimulate customers’ curiosity, including sales of uniquely developed, highly rare-value flowers, products such as harnesses suitable for all dog breeds and carefully selected pet food, and the rollout across all stores of workwear first sold at the professional shop Honda-ya. Through these initiatives, the company has evolved into a multifunctional specialty retail format.」

「To implement this policy, we strengthened efforts to create continuously changing sales-floor presentations unlike anything before and establish sales floors that customers can enjoy. We also expanded the development and sale of high-value-added original products, value-priced products that deliver good products affordably at any time, and convenient, cost-effective large-capacity products. In this way, we strengthened initiatives to acquire repeat customers across generations as a dependable presence both in emergencies and in normal times.」

「As an action centered on essential products under the execution of measures based on our corporate mission, we strengthened ongoing sales-floor presentation, established sales floors that customers could enjoy, and expanded EDLP and M&M products. Through these efforts, we advanced initiatives to broaden and deepen our customer base so that we would be a dependable presence both in emergencies and in normal times.」

「As actions centered on essential products, we actively worked to strengthen sales of original products such as daily consumables and general merchandise, as well as promotions for value-priced products. For lifestyle proposals, we also focused on strengthening proposals linked to the online video service Joyful Channel.」

「Under our renewed challenge to grow sales, as lifestyle proposals addressing unplanned consumption in existing stores, we promoted the opening of limited-time pop-up stores and expanded sales floors for garden and camping products using promotional spaces. For planned consumption, we also focused on selling original products developed around daily consumables and general merchandise as essential products that customers should always find.」

「In its “second challenge to drive sales growth,” the company has promoted lifestyle-oriented proposals for unplanned consumption and “must-have, must-stock” products for planned consumption at existing stores, based on its corporate mission of “co-creating joy and dreams with local communities through ‘must-have, must-stock’ products and lifestyle proposals.”」

「Under “Renewed Challenge to Expand Sales,” the company will strengthen its efforts to demonstrate originality not seen in other retail formats, improve sales and margins, and capitalize on its strengths as the leading store in its region through cross-merchandising enabled by integrated sales floors, a wide variety of lifestyle proposals, and a flexible response to both unplanned and planned purchases.」

「Under “Renewed Challenge to Expand Sales,” as consumption trends and lifestyles undergo major changes due to the spread of the novel coronavirus, the company will strengthen merchandising and create new demand through lifestyle proposals in order to evolve in substance and name as the “Living Space Innovator” it aims to become, thereby seeking to expand sales again.」