Proactive Investment for the Future

「In addition to the conventional Joyful Honda building materials store format, the company plans to open the new-format “Joyful Honda Building Materials Store FARM GARDEN+ Tochigi Hakomorimachi Store” in April 2026, combining agricultural and gardening supplies.」

「Investment in 株式会社本田 is also progressing smoothly.」

「During the consolidated fiscal year, we opened the Pet’s CLOVER Kashiwa-no-ha store, a specialty pet retailer, in August 2025 and Honda-ya Ageo Hinode, a specialty store for professional tools and workwear, in September 2025. In addition, new stores including Honda-ya Yashio Nishibukuro and Joyful Honda Materials Center Chiba Hamanocho have been approved for opening from the third quarter onward, and we will continue accelerating our specialty-store opening strategy. We are also preparing to open a new-format store at the Joyful Honda Materials Center offering agricultural materials and equipment, gardening products and other items to meet a broad range of needs, from home gardening to professional farmers. Alongside deepening our existing businesses, we will continue advancing new initiatives.」

「During the fiscal year, we opened the second Pet’s CLOVER specialty pet store and the new-format Joyful Honda Materials Center in Isesaki, Gunma Prefecture, in June 2025.」

「As a further strategic growth investment, the company acquired all shares of 和工房, a residential repair and maintenance business based in Saitama, Saitama Prefecture.」

「Total capital investment during the fiscal year was ¥8,830 million. Of this amount, ¥8,649 million was invested in tangible fixed assets, mainly the construction of the Joyful Park Yoshioka store, which opened in April 2023, and the renewal of store facilities.」

「As an action under “Lifestyle Proposals,” the company entered into a corner licensing agreement with The Walt Disney Company (Japan) Ltd. as part of its initiative to evolve into a “multi-purpose, multifunctional specialty retailer,” and is rolling out the original key visual “MAGIC FOREST” at all 16 stores.」

「In April, we opened Oyama Ekimae, the first store under our new JOYHON store brand, in Oyama, Tochigi Prefecture. It was developed from our first repurposed existing property, excluding standalone specialty stores, and is also our first store located in front of a railway station.」

「Under “proactive investment for the future,” the company prepared to open new stores under a new store brand using fitted-out premises.」

「The company promoted lifestyle proposals aimed at stimulating discretionary consumption and launched its first alliance project with 株式会社円谷プロダクション, a limited-time pop-up store at 9 locations. This increased sales of hobby- and craft-related products, while sales of rechargeable tools and other products also grew through lifestyle proposals involving the review and expansion of displays.」

「As a new promotional campaign, the company collaborated in August with Tsuburaya Productions on a campaign featuring the popular Ultraman series, beloved by three generations of families, and opened the “ULTRAMAN&JOYFUL HONDA” pop-up store. The campaign had opened at 6 stores by the end of September, with plans to expand to 9 stores in stages, as well as run social media and collaboration campaigns.」

「Under “proactive investment for the future,” the company is pursuing broad-based growth not limited to new store openings and investment in existing stores. In “business format and property development,” it is standardizing business formats in anticipation of continued store openings and developing properties, primarily through fitted-out premises. In “pursuing alliance synergies and non-consolidated growth,” it is expanding its business scope and creating new added value through alliances and other measures.」