Higher-value-added foods and higher average purchase value

「Accordingly, we will continue to develop meals that are delicious in both taste and appearance, as well as fully prepared meals meeting Oisix quality standards, to promote the creation of higher value in the food-service business.」

「Segment profit increased year on year at “Oisix” as a result of higher ARPU following improvements in service and product quality and a revision of shipping fees, a lower proportion of two-package refrigerated and frozen shipments, and a higher in-house manufacturing ratio.」

「Although the company actively invested in new-member acquisition costs for “Purple Carrot,” segment profit increased year on year because an improved cost ratio for in-house-manufactured products at “Oisix” and higher average purchase value reduced fixed logistics-related costs. As a result, performance for the current interim consolidated accounting period was as follows: revenue of ¥48,178 million, down 2.4% year on year; segment profit of ¥4,145 million, up 9.5% year on year.」

「Although membership increased year on year, revenue declined because ARPU fell from the previous year, when it had increased due to the impact of COVID-19. Segment profit also declined year on year, despite the effects of measures to improve profitability, partly due to the impact of lower revenue.」

「Although ARPU (average monthly revenue per member) declined from the previous year, when it had increased due to the impact of COVID-19, revenue increased year on year as membership grew, partly due to the effect of a large-scale promotion conducted in the previous consolidated fiscal year (fiscal year ended March 2023). Segment profit also increased year on year as recovery costs related to the trouble during the relocation of a distribution center in January 2022 were eliminated and measures to improve profitability proved effective.」

「Although ARPU (average monthly revenue per member) declined from the previous year, when it had increased due to the impact of the spread of infectious disease, revenue increased year on year as the number of members continued to grow.」

「For product development, we are strengthening the development of products that recreate the flavors of restaurants and chefs at home, in response to demand for a high-quality dining experience at home. We will strengthen collaboration across the Group to enhance value while drawing on the expertise of 株式会社ウェルカム, an affiliated company that operates DEAN & DELUCA, and 株式会社ゆとりの空間, which became an affiliated company in May 2022 and has a prominent food researcher as an executive.」

「Although ARPU has remained firm against the initial plan as a result of measures including enhanced development of products and services that make it easy to consume vegetables, revenue declined compared with the previous-year revenue, when ARPU had increased due to the impact of the spread of infectious disease and membership had provided support. Segment profit increased compared with the previous year, when ARPU had increased due to the impact of the spread of infectious disease, as a result of rigorous low-cost operations and appropriate pricing of core products.」

「Although ARPU has progressed steadily against the initial plan as a result of measures including enhanced development of products and services that make it easy to consume vegetables, revenue declined compared with the previous-year revenue, when ARPU had increased due to the impact of the spread of infectious disease.」

「Although ARPU has progressed steadily against the initial plan as a result of measures including enhanced development of products and services that make it easy to consume vegetables, revenue declined compared with the previous-year revenue, when ARPU had increased due to the impact of the spread of infectious disease and membership had provided support.」

「We worked to expand the number of subscription members and increase purchase frequency and average purchase value.」

「In addition, revenue increased due to strong sales of high-priced products during the year-end and New Year period and of the core product Kit Oisix.」

「In addition, revenue increased because purchase frequency remained firm amid continued growth in demand for food delivery and sales of the core product Kit Oisix remained strong.」

「Although revenue and segment profit have progressed steadily against the initial plan as a result of measures including enhanced development of products and services that make it easy to consume vegetables, they declined compared with the previous-year revenue and segment profit, which had increased unusually due to the impact of COVID-19.」

「In addition, as the frequency of eating at home increased due to the expansion of working from home and we accelerated the development of products and services addressing stay-at-home demand, purchase frequency and average purchase value both remained above the previous consolidated fiscal year.」

「In addition to continuing to offer products and services that make it easy for seniors to consume vegetables in response to growing health awareness, we implemented sales initiatives aligned with customer needs in response to changes such as restrictions on summer travel and visits to family. As a result, the upward trend in both purchase frequency and average purchase value continued, and revenue and segment profit both increased substantially.」

「In addition, as sales of frozen foods and stock-up items remained strong due to requests to refrain from going out, and as the frequency of eating at home increased, we implemented numerous sales initiatives aligned with customer needs, including a lunch feature and sales supporting eating at home (おうちレストラン). As a result, purchase frequency and average purchase value rose substantially, mainly among existing members, contributing to higher revenue.」

「In the home-delivery business primarily selling food and ingredients directly through catalogs and the internet (大地を守る会), because services have not been sufficiently developed to enable acquired customers to continue purchasing, we have restrained customer acquisition through inefficient channels and focused on evolving products and services in line with user needs under the concept of a “proper diet.” As a result, purchase frequency has increased substantially, but the number of members declined from 40,210 at the end of the previous consolidated fiscal year (March 2019) to 37,257 at the end of the third quarter of the current consolidated fiscal year (December 2019), resulting in declines in both revenue and segment profit. In the home-delivery business primarily selling food and ingredients directly through catalogs and the internet (らでぃっしゅぼーや), efforts to reduce loss-making orders with low average prices have been completed, and we continue to develop services that enable acquired customers to continue purchasing. Under the concept of a “grocery store that makes cooking enjoyable,” we are focusing on evolving our services, including the launch of a new ぱれっと lineup and the development of Kits that parents and children can enjoy cooking together on weekends. As a result, both purchase frequency and average purchase value increased, but the number of members declined from 63,461 at the end of the previous consolidated fiscal year (March 2019) to 58,655 at the end of the third quarter of the current consolidated fiscal year (December 2019), resulting in declines in both revenue and segment profit.」

「Because our services have not been sufficiently developed to enable acquired customers to continue purchasing, we have restrained customer acquisition through inefficient channels and focused on evolving products and services in line with user needs under the concept of a “proper diet.” As a result, both purchase frequency and average purchase value have increased.」

「Segment profit increased substantially, driven not only by higher revenue from an increase in members but also by higher margins resulting from an improved cost ratio and higher average order value.」

「Segment profit increased substantially, driven not only by higher revenue from an increase in members but also by higher margins resulting from an improved cost ratio and higher average order value.」

「Segment profit increased substantially, driven not only by higher revenue from an increase in members but also by higher margins resulting from an improved cost ratio and higher average order value.」

「In addition to identifying and selecting high-quality products based on our close relationships with producers and production regions, we will strengthen our processing and manufacturing capabilities for sourced products to promote the development of more original, higher-value-added products.」

「Although the number of members declined from 46,145 at the end of the previous consolidated fiscal year (March 2017) to 44,848 at the end of the first quarter of the current consolidated fiscal year (June 2017), partly because we restrained promotional spending to acquire new members and focused on enhancing our services, performance has generally been in line with the plan, partly due to factors including higher selling prices.」

「In addition, we continue to offer “Oiチカgourmet,” a service on our website featuring high-value-added branded foods, which was launched to increase customers’ average purchase value.」

「The company is working to increase average purchase value by expanding its range of high-value-added branded foods and strengthening its single-item subscription service, among other initiatives.」