Marketing and Operational Improvements Through DX
First written in FY2021. 12 of 16 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Other".
- FY2026Company-wide AI adoption added as a new initiativeAnnual report
「The main company-wide initiatives are as follows: ① deepen customer touchpoints by expanding the value of displayed merchandise, increase the sales mix of fabric products, household goods and other products, and expand sales and brand awareness; ② strengthen digital marketing capabilities through collaboration with external consultants; and ③ begin efforts toward company-wide AI adoption.」
In addition to its existing digital transformation and digital marketing initiatives, the company has identified company-wide AI adoption as a new initiative. - FY2026-H1AdvancedAnnual report
「The company also changed the e-commerce site's platform, enabling improvements in SEO measures and more flexible additional development, while further strengthening coordination with physical stores.」
Regarding its digital strategy, the company states that it changed its e-commerce platform and achieved stronger SEO measures, additional development and integration with its stores. - FY2025AdvancedAnnual report
「In e-commerce, the company changed platforms, improved the precision of its SEO measures and promoted the brand to more people through collaborations with influencers.」
Regarding its digital strategy, the company changed its e-commerce platform and implemented SEO measures and collaborations with influencers. - FY2025-Q1AdvancedAnnual report
「As part of our digital strategy, we worked to improve brand awareness through collaborative posts with influencers and other initiatives.」
Regarding its digital strategy, the company implemented a specific marketing initiative involving collaborative posts with influencers. - FY2024RestatedAnnual report
「With respect to digital marketing, the company increased opportunities for more customers to try its actual products by strengthening efforts to direct them to stores.」
The company continues to strengthen efforts to direct customers to its brands and stores through digital marketing and expand points of contact between online channels and physical stores. - FY2024-Q3RestatedAnnual report
「As part of our digital strategy, we used a specialist consulting firm to implement measures to improve brand awareness and strengthen systems that drive store visits, while working to develop and retain repeat customers.」
The company continues to use a specialist consulting firm to improve brand awareness, strengthen systems that drive store visits, and develop and retain repeat customers. - FY2024-Q1AdvancedAnnual report
「As part of our digital strategy, we used a specialist consulting firm to implement measures to improve brand awareness and strengthen systems that drive store visits, while working to develop and retain repeat customers.」
The company used a specialist consulting firm to improve brand awareness and strengthen systems that drive store visits, advancing specific marketing digital transformation initiatives. - FY2023-Q3AdvancedAnnual report
「For operational improvement, as part of our digital transformation strategy, we introduced additional smart devices at stores and developed their functionality, achieving greater sales efficiency and faster customer service. At headquarters, we also sought to improve operational efficiency and accuracy by building a product database management system.」
The company introduced additional smart devices at stores and developed their functionality, achieving greater sales efficiency and faster customer service. It is also advancing the development of a product database management system to improve operations at headquarters. - FY2023-Q2AdvancedAnnual report
「For operational improvement, as part of our second-year digital transformation strategy, we introduced additional smart devices at stores and developed their functionality, achieving greater sales efficiency and faster customer service.」
As part of the second year of its digital transformation strategy, the company introduced additional smart devices at stores and developed their functionality, achieving greater sales efficiency and faster customer service. - FY2023-Q1AdvancedAnnual report
「We also opened a photography studio as part of our efforts to systematize digital marketing and strengthen its strategic capabilities.」
Regarding the enhancement of digital marketing announced in the previous fiscal year, the company opened a photography studio as a specific measure to systematize operations and strengthen strategic capabilities. - FY2022AdvancedAnnual report
「With support from a consulting firm, we also advanced digital transformation by strengthening our e-commerce site and using it for marketing initiatives such as OMO, the integration of our e-commerce site and physical stores. We also pursued operational improvements by developing a customer-service app to improve the efficiency of in-store service and building a system for centralized management of product information.」
Regarding digital transformation, the company moved ahead with strengthening e-commerce and implementing OMO with support from a consulting firm, as well as developing a customer-service app and a centralized product-information management system. - FY2022-Q3AdvancedAnnual report
「As part of our sales strategy, we began marketing digital transformation incorporating expertise from a consulting firm in order to raise the e-commerce penetration rate and establish a more efficient earnings structure, while strengthening our e-commerce site and developing an omnichannel model. We also sought to reduce the time required to prepare quotations through app development, which led to shorter customer-service times. For operational improvement, we advanced digital transformation initiatives based on proposals from the consulting firm, starting with the highest-priority areas.」
Regarding the marketing digital transformation launched in the previous fiscal year, the company advanced efforts to strengthen its e-commerce site and develop an omnichannel model, reduce quotation-preparation time and improve customer-service times through an app, and move operational-improvement digital transformation initiatives into execution based on priority. - FY2022-Q2AdvancedAnnual report
「As part of its sales strategy, the company began marketing digital transformation incorporating the expertise of a consulting firm to increase the e-commerce ratio and achieve a more efficient earnings structure, and advanced efforts to strengthen its e-commerce site and develop an omnichannel operation.」
Regarding the digital transformation policy announced in the previous fiscal year, the company began marketing digital transformation incorporating expertise from a consulting firm and moved ahead with strengthening its e-commerce site and developing an omnichannel model. - FY2021First statedAnnual report
「The Group has identified “promoting digital transformation” and “pursuing customer satisfaction” as priorities for achieving further growth. For digital transformation, we will promote initiatives in both marketing and operational improvement by incorporating external expertise. In marketing, we will build an optimal digital marketing framework based on the market environment and customer needs in the interior and furniture industries since the spread of COVID-19. In operational improvement, we will further deepen the operational improvement project launched in the fiscal year ended January 2020 by incorporating external expertise, identify new areas for improvement and implement those improvements.」
As a medium- to long-term strategy, the company has for the first time clearly stated its policy of promoting digital transformation in both marketing and operational improvement, incorporating external expertise to build digital marketing capabilities and deepen its existing operational improvement project.