Product Development Pursuing What Makes Us Distinctive

「Against this backdrop, in terms of product strategy, the company launched the RELIO series of power reclining sofas combining design and functionality, and the KINNA series of mirrors made from reclaimed materials. In the fabric category, it also worked to develop new product areas, including the distinctive round MOTORE rug series and its first line of lightweight quilts. In the miscellaneous goods category, it expanded its lineup of in-house-developed baskets and broadened its assortment of flower vases, which customers had frequently requested, thereby strengthening lifestyle proposals extending beyond furniture.」

「The company also worked to contain SG&A expenses by continuing its digital transformation and streamlining headquarters operations through multiskilling. In terms of product initiatives, it expanded its best-selling furniture series and launched the ALKU series of extension tables, which simply highlight the natural texture of wood, and the DWELI series, featuring louvers as a design accent.」

「In terms of product strategy, the company launched the WEEL series, its first slide-out sofa bed in the furniture category, which was well received. In the fabric category, it additionally developed a wide variety of cushion covers alongside its existing rugs and curtains. It also test-launched roomwear and fabric accessories as it explored the development of new categories.」

「In this environment, we have enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「As for new furniture products, the company expanded the range of items in its popular furniture series and introduced the SIRON series of pet-friendly rugs, with enhanced functionality including hand-washability, non-slip backing and mite resistance. It also launched the LFON TWIN curtain series, combining two colors of naturally textured fabric, which was well received.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「As for new furniture products, the company launched the TOVE series, a Nordic vintage style suited to contemporary living, and the PIIVO chair, which offers comfortable seating and a swivel function, both of which were well received. It also prepared pet-friendly upholstery, in response to frequent customer requests, for the long-selling ALBERO sofa.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「For new furniture products, we launched the SOLK series, whose appeal lies in its combination of natural wood grain and rattan, and it was well received. From a sustainability perspective, we also rolled out 2 curtain series, LATLE and REPLIK, made by reusing unwanted plastic bottles. In addition, as collaboration projects, we partnered with illustrator MIDORI NAKAJIMA and Tezuka Productions on product development, focusing on enhancing brand value.」

「For fabric products, we developed products with the global environment, sustainability and functionality in mind, expressing the direction in which the brand aims to move.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「In this environment, in addition to expanding the item range of our strong-performing standard furniture series, we launched the GREIG series of sofas with a relaxed vintage look. We also developed the SOLIBE series of rugs using soft microfiber and environmentally conscious curtains made with recycled polyester, which were well received.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「We have also enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「In this environment, we have enhanced our product lineup and assembled high-value-added products to achieve sustainable, stable growth and differentiate ourselves from other companies.」

「In this environment, we have developed additional items for our standard furniture series and new products through test marketing, enhancing our product lineup with high-value-added products to differentiate ourselves from other companies.」

「We continue to launch new products frequently, providing fresh products that match the latest customer needs, stimulating the purchasing appetite of target customers and acquiring new customer segments.」

「For the new unico loom brand in particular, we have strengthened the development of original products and positioned it as unico's entry-level model with an extensive range of fabric products.」

「We believe a key challenge is to develop products that pursue the company's distinctive strengths more fully than before by making effective use of customer purchase data, improving communication between stores and headquarters, revalidating customer needs, and developing products segmented by target customer, taste, series, item, size and price range.」