Company-Wide Customer Experience Improvements to Enhance Customer Satisfaction
First written in FY2021. 3 of 7 entries say "Advanced", first in FY2022. Latest entry: FY2026.
0 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「For potential customers, we will raise brand awareness through content marketing and social media marketing. For existing customers, we will seek to improve the repeat-purchase rate and develop loyal customers through email newsletters and other initiatives.」
The company has reaffirmed its policy of improving awareness among potential customers and developing repeat and loyal customers among existing customers through content marketing, social media and email newsletters. - FY2025AdvancedAnnual report
「We will also launch social gifting initiatives and a preferred-customer strategy as new touchpoints with customers.」
In its efforts to improve customer satisfaction and develop repeat customers, the company states that it will launch social gifting and a preferred-customer strategy as new customer-touchpoint initiatives. - FY2024-Q3RestatedAnnual report
「As part of our digital strategy, we used a specialist consulting firm to implement measures to improve brand awareness and strengthen systems that drive store visits, while working to develop and retain repeat customers.」
Continuing to implement measures using dedicated consultants to strengthen customer awareness and store visits and develop and retain repeat customers. - FY2024-Q1AdvancedAnnual report
「By using dedicated consultants, we implemented measures to strengthen brand awareness and store-visit initiatives, and worked to develop and retain repeat customers.」
Implemented measures using dedicated consultants to strengthen customer awareness and store visits and develop and retain repeat customers. - FY2023ReframedAnnual report
「We will continue to promote “digital transformation” and “the pursuit of customer satisfaction.” In light of changes in the market environment since COVID-19, we will move from a transactional revenue model to a customer-success model that uses digital tools to continue providing customers with successful experiences after purchase.」
The company is redefining its existing initiatives to improve customer satisfaction and loyalty as a shift toward a revenue model centered on customer success, which provides customers with successful experiences after purchase. - FY2022AdvancedAnnual report
「In addition, to improve customer satisfaction, we conducted customer surveys, shared improvement areas across the organization and worked on those areas.」
Regarding the customer-satisfaction initiatives announced in the previous year, the company conducted customer surveys, shared areas for improvement and advanced improvement activities. - FY2021First statedAnnual report
「To pursue customer satisfaction, we will strengthen initiatives aimed at maximizing customer satisfaction, earning loyalty and increasing customer lifetime value. Specifically, we will establish a company-wide project team to assess the current situation. We will identify gaps between customer expectations and our products and services, allocate the issues between customer support, which is reactive, and customer success, which is proactive, and work to resolve them within each department.」
As initiatives to achieve the existing objectives of customer satisfaction, loyalty and customer lifetime value, the company newly outlines a company-wide project, analysis of gaps against customer expectations, and allocation of issues between customer support and customer success.