Revenue growth in the retail business and a decline in operating profit due to increased advertising investment
First written in FY2017-Q2. 19 of 37 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026Lower retail revenue; higher operating profitAnnual report
「Net sales in the residential lifestyle products retail business were ¥6,848 million (¥7,405 million in the previous fiscal year), and operating profit was ¥1,226 million (¥1,182 million in the previous fiscal year).」
Although the capture of travel and inbound demand at directly operated stores fell below the previous fiscal year, operating profit increased due to sales of air fryers, auto-cook pots, catalog gifts, and other products. - FY2026-H1Lower retail revenue; higher operating profitAnnual report
「② Residential lifestyle products retail business: net sales were ¥3,722 million (¥3,965 million in the same period of the previous year), and operating profit was ¥664 million (¥637 million in the same period of the previous year). Sales of catalog gifts and seasonal products remained strong in e-commerce. Catalog gifts in particular rose to 122% of the same period of the previous year, setting a new record for sales value.」
Although net sales declined due to a decrease in the number of stores and other factors, operating profit increased on strong catalog gift and seasonal product sales and improved profitability. - FY2025AdvancedAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥7,405 million (¥6,454 million in the previous fiscal year), and operating profit was ¥1,182 million (¥847 million in the previous fiscal year).」
The retail business recorded higher revenue and operating profit, driven by catalog gifts and seasonal accessories in e-commerce and the capture of inbound and travel demand at stores. - FY2025-H1AdvancedAnnual report
「In e-commerce sales within the residential lifestyle products retail business, sales through marketplace sites such as Amazon remained strong, as sales of kitchen appliances and catalog gifts grew during the year-end shopping season. At directly operated stores, travel-related products performed well as the company captured inbound and travel demand, while seasonal appliances such as heaters and humidifiers also remained firm. As a result, net sales were ¥3,965 million (¥3,041 million in the same period of the previous year), and operating profit was ¥637 million (¥406 million in the same period of the previous year).」
Marketplace e-commerce, inbound and travel demand, and seasonal appliances contributed to higher revenue and operating profit in the retail business. - FY2024AdvancedAnnual report
「Directly operated store sales captured inbound and travel demand, while sales of travel-related products such as Carry and travel bags expanded, bringing sales to 120% of the previous fiscal year's level. As a result, net sales in the residential lifestyle products retail business were ¥6,454 million, and operating profit was ¥847 million.」
The company captured inbound and travel demand, bringing directly operated store sales to 120% of the previous fiscal year's level. Full-year retail business net sales were ¥6,454 million and operating profit was ¥847 million. - FY2024-Q3Retail business performance amid a recovery in travel demandAnnual report
「Directly operated store sales rose to 124% of the same period of the previous year as the company captured inbound and travel demand and sales of travel-related products such as Carry and travel bags expanded. As a result, net sales in the residential lifestyle products retail business were ¥4,850 million, and operating profit was ¥711 million.」
Directly operated store sales rose to 124% of the same period of the previous year due to the recovery in inbound and travel demand, and the retail business recorded net sales of ¥4,850 million and operating profit of ¥711 million. Total e-commerce sales were 96% of the same period of the previous year. - FY2024-Q2Lower revenue and operating profit continuedAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥3,041 million (¥3,526 million in the same period of the previous year), and operating profit was ¥406 million (¥523 million in the same period of the previous year).」
The retail business recorded lower revenue and operating profit year on year due to lower e-commerce marketplace sales and the fading of stay-at-home demand. Directly operated store sales, however, rose to 123% of the same period of the previous year. - FY2024-Q1Lower Revenue and Operating ProfitAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥1,196 million (¥1,472 million in the same period of the previous year), and operating profit was ¥118 million (¥185 million in the same period of the previous year).」
While MILESTO travel-related products and sales to foreign customers grew, the retail business recorded lower revenue and operating profit due to lower e-commerce sales through marketplace sites and other factors. - FY2023Full-year retail business performance following the transition to a non-consolidated structureAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥5,588 million, and operating profit was ¥725 million.」
Following the transition to a non-consolidated structure, the company disclosed full-year retail business net sales of ¥5,588 million and operating profit of ¥725 million. E-commerce was affected by a decline in marketplace sites, while directly operated stores were affected by a decline in the number of stores. - FY2023-Q3Retail business performance amid lower e-commerce and directly operated store salesAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥4,397 million, and operating profit was ¥611 million.」
The retail business performance is reported amid marketplace e-commerce sales at 89% of the same period of the previous year and directly operated store sales at 91%, including growth in gifts, water bottles and bottles, and MILESTO travel-related products. - FY2023-Q2Lower Revenue and Operating ProfitAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥3,526 million (¥3,668 million in the same period of the previous year), and operating profit was ¥268 million (¥634 million in the same period of the previous year).」
Although some initiatives in the company's e-commerce business and existing MILESTO stores performed well, the retail business recorded lower revenue and operating profit due to the impact of lower sales through marketplace sites and a decline in the number of stores. - FY2023-Q1Lower Revenue and Operating ProfitAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥1,472 million (¥1,542 million in the same period of the previous year), and operating profit was ¥185 million (¥232 million in the same period of the previous year).」
Retail business net sales declined from ¥1,542 million to ¥1,472 million, and operating profit from ¥232 million to ¥185 million. While e-commerce and the decline in the number of stores had an impact, MILESTO's travel-related products grew. - FY2022AdvancedAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥7,043 million (¥6,915 million in the previous fiscal year), and operating profit was ¥1,210 million (¥752 million in the previous fiscal year).」
The retail business exceeded the previous fiscal year in both net sales and operating profit. Steady e-commerce performance, BRUNO product sales, and the recovery in travel demand contributed, while 6 stores were closed. - FY2022-Q3AdvancedAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥5,442 million (¥5,296 million in the same period of the previous year), and operating profit was ¥926 million (¥543 million in the same period of the previous year).」
Retail business net sales increased, and operating profit also rose from ¥543 million to ¥926 million. In e-commerce, the company introduced an app and held a trade-in campaign, while シカタ's retail business also grew. - FY2022-Q2AdvancedAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥3,668 million (¥3,428 million in the same period of the previous year), and operating profit was ¥634 million (¥395 million in the same period of the previous year).」
The retail business exceeded the same period of the previous year in both net sales and operating profit. E-commerce sales were 116% of the same period of the previous year, and シカタ's department-store shops also recovered, while directly operated store sales were 93% due to a decline in the number of stores. - FY2022-Q1Slight revenue decline, operating profit upAnnual report
「As a result, net sales were ¥1,542 million (¥1,546 million in the same period of the previous year), and operating profit was ¥232 million (¥156 million in the same period of the previous year).」
While retail business net sales declined slightly, operating profit increased. Growth in e-commerce sales and strong BRUNO product sales contributed, while the impact of MILESTO stores, closures, and shorter operating hours was noted. - FY2021-Q3AdvancedAnnual report
「As a result, net sales in the residential lifestyle products retail business were ¥5,296 million (¥4,485 million in the same period of the previous year), and operating profit was ¥543 million (¥127 million in the same period of the previous year).」
The retail business recorded higher revenue and operating profit than in the same period of the previous year, driven by e-commerce growth to 203% of the previous year's level and the recovery trend at BRUNO stores. - FY2021-Q2AdvancedAnnual report
「In e-commerce sales within the residential lifestyle products retail business, kitchen appliances, including compact hot plates, performed well, supported by continued tailwinds from stay-at-home demand during the COVID-19 pandemic. In addition, brand awareness increased following the launch of a BRUNO fan site and media exposure, while sales through marketplace sites such as Amazon and Rakuten grew significantly, resulting in e-commerce sales of 194% of the same period of the previous year. At directly operated stores, the travel stores struggled due to the delayed recovery in travel demand, but sales of kitchen appliances and seasonal products such as humidifiers remained strong at BRUNO stores, which mainly sell the company's kitchen appliances, supported by customer acquisition through social media and advertising. The company also opened 1 new store in November. As a result, net sales were ¥3,428 million (¥3,072 million in the same period of the previous year), and operating profit was ¥395 million (¥112 million in the same period of the previous year).」
The retail business recorded higher revenue and operating profit, driven by significant e-commerce growth, strong performance at BRUNO stores, and the opening of 1 new store. - FY2021-Q1Retail business: higher revenue and higher operating profitAnnual report
「As a result, net sales were ¥1,546 million (¥1,531 million in the same period of the previous year), and operating profit was ¥156 million (¥59 million in the same period of the previous year).」
The retail business recorded higher revenue and operating profit, driven by e-commerce growth, strong performance at BRUNO stores, and the opening of 2 new stores. - FY2020Retail business: higher revenue and higher operating profitAnnual report
「For the fiscal year under review, net sales were ¥5,703 million (¥5,346 million in the previous fiscal year), and operating profit was ¥294 million (¥243 million in the previous fiscal year).」
Although directly operated stores were affected by closures, shorter operating hours, and lower travel demand, the retail business recorded higher revenue and operating profit due to e-commerce growth. - FY2020-Q3Retail business: higher revenue and lower operating profitAnnual report
「In the residential lifestyle products retail business, as online retail sales expanded worldwide amid the spread of COVID-19, the company's e-commerce sales grew significantly to 140% of the same period of the previous year. However, sales at directly operated stores declined sharply as commercial facilities were temporarily closed and opening hours were shortened, resulting in net sales of ¥4,485 million and operating profit of ¥127 million.」
E-commerce sales rose to 140% of the same period of the previous year, while directly operated stores were affected by the temporary closure of commercial facilities and shorter operating hours. Retail business net sales increased from ¥3,942 million to ¥4,485 million year on year, while operating profit declined from ¥184 million to ¥127 million. - FY2020-Q2Retail business: higher revenue and lower operating profitAnnual report
「In the residential lifestyle products retail business, e-commerce sales were strong and rose to 150% of the same period of the previous year, reflecting a significant increase in new and repeat customers resulting from the effectiveness of advertising through social media and other channels. At physical stores, the company sought to enhance their appeal through store renovations and improved service for foreign customers, including the introduction of translation devices, contributing to sales growth to 110% of the same period of the previous year. Retail sales of シカタ also remained firm, resulting in net sales of ¥3,072 million and operating profit of ¥112 million.」
E-commerce sales rose to 150% of the same period of the previous year and physical-store sales to 110%, increasing retail business net sales to ¥3,072 million. Operating profit, however, fell from ¥148 million in the same period of the previous year to ¥112 million. - FY2020-Q1AdvancedAnnual report
「In the residential lifestyle products retail business, e-commerce sales were particularly strong, rising to 189% of the same period of the previous year, driven by an increase in repeat customers each year as a result of improved convenience, including shorter delivery lead times, as well as special demand ahead of the tax increase. Retail sales of シカタ also remained firm, resulting in net sales of ¥1,531 million and operating profit of ¥59 million.」
The retail business's e-commerce sales rose to 189% of the same period of the previous year, supported by improved convenience, including shorter delivery lead times, an increase in repeat customers, and special demand ahead of the tax increase. Net sales were ¥1,531 million and operating profit was ¥59 million. - FY2019AdvancedAnnual report
「During the period, the company opened 7 new stores in 6 cities, including Nagoya and Nishinomiya. Sales grew particularly at hybrid-format stores featuring multiple brands, contributing to profit. In addition, e-commerce sales rose sharply to 155% of the previous fiscal year's level, following the integration of membership services for physical stores and the online shop, improvements to the convenience of the company's sales site, including shorter delivery lead times, and the rollout of numerous timely promotions, such as Mother's Day gifts.」
The retail business opened 7 new stores, and e-commerce sales rose to 155% of the previous fiscal year's level following the integration of membership services and shorter delivery times. Net sales were ¥5,346 million and operating profit was ¥243 million. - FY2019-Q3AdvancedAnnual report
「In the residential lifestyle products retail business, in addition to the 4 new stores opened by the second quarter, the company opened highly profitable hybrid-format stores in March at Hankyu Nishinomiya Gardens, LaLaport TOKYO-BAY, and Matsuzakaya Nagoya. E-commerce sales also significantly exceeded those of the same period of the previous year, following the integration of the membership services for physical stores and the online shop in April of the previous year and improvements to the sales site's convenience, including shorter delivery lead times. In addition, retail sales of シカタ were added, resulting in net sales of ¥3,942 million and operating profit of ¥184 million.」
The retail business opened 3 additional stores and recorded net sales of ¥3,942 million and operating profit of ¥184 million, supported by improvements to the sales site, including the integration of membership services and shorter delivery lead times, as well as シカタ's retail sales. - FY2019-Q2AdvancedAnnual report
「In the residential lifestyle products retail business, the company opened 4 new stores during the period. In addition, e-commerce sales, which the company has been strengthening through advertising and sales promotion, significantly exceeded those of the same period of the previous year, and retail sales of シカタ were added. As a result, net sales were ¥2,564 million and operating profit was ¥148 million.」
The retail business recorded net sales of ¥2,564 million and operating profit of ¥148 million, driven by the opening of 4 new stores, growth in e-commerce sales, and the addition of シカタ's retail sales. - FY2019-Q1AdvancedAnnual report
「In the residential lifestyle products retail business, the company opened 3 stores during the first quarter. In addition, e-commerce sales, which the company has been strengthening through advertising, significantly exceeded those of the same period of the previous year, and retail sales of シカタ were added. As a result, net sales were ¥1,161 million and operating profit was ¥43 million.」
The company opened 3 stores in the first quarter and reported retail business net sales of ¥1,161 million and operating profit of ¥43 million, driven by growth in e-commerce sales and the addition of シカタ's retail sales. - FY2018AdvancedAnnual report
「In the residential lifestyle products retail business, the company opened 13 new stores, including highly profitable hybrid-format stores featuring multiple brands, BRUNO shops centered on the BRUNO interior products brand, and new-format gift shops such as Good Gift Go. In addition, e-commerce sales, which the company has been strengthening through advertising, grew significantly from the previous fiscal year, resulting in net sales of ¥3,539 million. Operating profit was ¥120 million, reflecting the strategic investment in advertising and sales promotion expenses for e-commerce, among other factors.」
The retail business posted full-year net sales of ¥3,539 million and operating profit of ¥120 million, driven by the opening of 13 new stores and growth in e-commerce. - FY2018-Q3AdvancedAnnual report
「In the home and lifestyle products retail business, the company opened 4 new stores, including a BRUNO brand store at Haneda Airport in February and GOOD GIFT GO, an experiential gift shop where gift-givers can enjoy the experience, in Zama in March. Sales in e-commerce, where the company is strengthening sales through advertising, also significantly exceeded the same period of the previous year. As a result, revenue was ¥2,618 million (¥1,841 million in the same period of the previous year) and operating profit was ¥82 million (¥33 million).」
The retail business recorded higher revenue and operating profit, driven by the opening of 4 new stores and growth in e-commerce sales. - FY2018-Q2AdvancedAnnual report
「In the lifestyle retail business for home-related products, the company opened 3 new stores, including a hybrid-format store in Ueno carrying multiple brands in November, and sales from e-commerce, where sales promotion was being strengthened through advertising, significantly exceeded the same period of the previous year. As a result, revenue was ¥1,734 million, compared with ¥1,228 million in the same period of the previous year, and operating profit was ¥78 million, compared with ¥43 million.」
The retail business recorded higher revenue and operating profit, driven by the opening of 3 new stores, including hybrid-format stores, and growth in e-commerce sales. - FY2018-Q1AdvancedAnnual report
「In the residential lifestyle products retail business, the company opened a new-format interior goods shop, BRUNO, at LUMINE Shinjuku in September. In addition, sales in e-commerce, where the company has been strengthening sales through advertising, significantly exceeded those of the same period of the previous year, resulting in net sales of ¥751 million (¥572 million in the same period of the previous year) and operating profit of ¥15 million (¥14 million in the same period of the previous year).」
The retail business recorded higher revenue and operating profit, driven by the opening of the new-format BRUNO shop at LUMINE Shinjuku and growth in e-commerce sales. - FY2017AdvancedAnnual report
「In the residential lifestyle products retail business, the company opened highly profitable hybrid-format stores featuring multiple brands one after another at LUMINE Ikebukuro, Terrace Mall Shonan, Nagoya Takashimaya, and Yaesu Chikagai. It also opened 3 trial stores for the new-format gift shop Good Gift Go. In addition, sales in e-commerce, where the company has been strengthening sales through advertising, exceeded those of the previous fiscal year, resulting in net sales of ¥2,535 million (¥2,300 million in the previous fiscal year). Operating profit was ¥62 million (¥71 million in the previous fiscal year), due to the strategic investment in advertising expenses for e-commerce, as described above.」
The company opened 4 hybrid-format stores and 3 trial gift shops, increasing retail sales, while operating profit fell below the previous fiscal year due to advertising expenses. - FY2017-Q3AdvancedAnnual report
「In the residential lifestyle products retail business, the company opened an interior goods shop, IDEA SEVENTH SENSE, at Terrace Mall Shonan, the largest shopping mall in the Shonan area, in March. In addition, sales in e-commerce, where the company has been strengthening sales through advertising, exceeded those of the previous fiscal year, resulting in net sales of ¥1,841 million (¥1,767 million in the same period of the previous year). Operating profit was ¥33 million (¥124 million in the same period of the previous year), as described above, due to the strategic investment in advertising expenses for e-commerce.」
The retail business recorded higher revenue following the opening of a shop at Terrace Mall Shonan and growth in e-commerce sales, while operating profit fell below the same period of the previous year due to advertising expenses. - FY2017-Q2First statedAnnual report
「In the residential lifestyle products retail business, the company opened an interior goods shop, IDEA SEVENTH SENSE, at LUMINE Ikebukuro in August. In addition, sales in e-commerce, where the company has been strengthening sales through advertising, exceeded those of the previous fiscal year, resulting in net sales of ¥1,228 million (¥1,188 million in the same period of the previous year). Operating profit was ¥43 million (¥120 million in the same period of the previous year), as described above, due to the strategic investment in advertising expenses for e-commerce.」
The retail business recorded higher revenue following the opening of a shop at LUMINE Ikebukuro and growth in e-commerce sales, while operating profit fell below the same period of the previous year due to advertising expenses for e-commerce.