Overseas Expansion of Japanese Culture and Products

「During the cumulative first-quarter period for overseas stores, from 1 January 2026 to 31 March 2026, sales and profit remained firm due to continued structural reform at the Singapore base, strong closing sales at the Serangoon store and increased customer traffic at Mitsukoshi USA against a backdrop of expanding domestic demand.」

「We are refining existing stores built around Japanese food, which is popular with customers overseas, and participating in a large-scale mixed-use real estate development in Manila, the Philippines, combining retail and residences, and in Bangkok, Thailand, combining retail and offices. At Mitsukoshi USA, we are also sharing Japan’s traditions and culture with customers from around the world, including by serving authentic kaiseki cuisine at our restaurants and stores.」

「At Mitsukoshi USA, Japanese food restaurants, the food stand renovated and reopened in December 2025, and Japanese character merchandise at retail stores performed well, leading to a significant improvement in profitability.」

「In the overseas business, we will shift from the “selection and transformation” phase to the “expansion and deepening” phase and rebuild our business portfolio by advancing structural reforms suited to conditions in each region and exploring new business models in food and beverage and other areas.」

「In the overseas business for the period from 1 January to 30 June 2024, sales and operating profit both substantially exceeded the plan because the restaurants remodeled and reopened in the United States last fiscal year performed well.」

「During the cumulative consolidated third-quarter period for overseas stores, from 1 January to 30 September 2023, performance remained steady, centered on Mitsukoshi Orlando in the United States, where the sushi restaurant that opened in August has performed well, and the Gardens store at Isetan Kuala Lumpur in Malaysia, where a newly introduced restaurant floor focused on Japanese cuisine has contributed to attracting customers.」

「In the overseas business for the period from 1 January to 30 June 2023, sales at each store in China turned positive year on year following the shift away from the zero-COVID policy. Stores in Malaysia and the United States also exceeded the previous-year results, helped by remodeling, and the business performed generally steadily.」

「In the overseas business, although consumer trends were beginning to stabilize in some areas, the ASEAN stores as a whole performed well, resulting in higher sales and higher profit.」

「We entered into a strategic business partnership with JD.com, China’s largest retailer, and in September fully opened a store on the cross-border e-commerce site operated by JD.com.」

「Overseas, Chengdu ISETAN Supermarket opened in Chengdu, China, in April and has performed well. We will continue considering specialty stores that leverage competitive merchandising and proprietary content.」

「In overseas markets, where digitalization is more advanced, we will test new models combining the strengths cultivated in Japan, such as food and cosmetics merchandising, with digital technology.」

「In October last year, specialty stores opened in Paris and Kuala Lumpur to showcase outstanding Japanese products and culture to customers overseas.」

「In the overseas department-store business, we held the “& TOKYO” promotional campaign at ISETAN The Japan Store Kuala Lumpur, which opened in Kuala Lumpur, Malaysia, in October, showcasing Tokyo brands under the theme “tokyo exclusive.” We also plan to hold a Tokyo-themed campaign at The Japan Store ISETAN MITSUKOSHI Paris, which opened in Paris, France. We will share with the world the special character of Tokyo, where tradition and cutting-edge innovation coexist.」

「In the overseas department-store business, amid growing global interest in Japan, we opened specialty stores with a new concept in Paris, France, and Kuala Lumpur, Malaysia, in October to showcase authentic Japan to customers overseas. The Japan Store ISETAN MITSUKOSHI Paris is located on the ground floor of the Maison de la culture du Japon à Paris and presents the essence, novelty, appeal and diversity of Japanese culture. At ISETAN The Japan Store Kuala Lumpur, all 6 floors feature high-quality products originating in Japan and its regions. With more than 200 brands, the store delivers “authentic Japan.” The approximately 11,000 m² store is designed as a walk-through Japanese garden, with gazebos arranged throughout, making it the first store design of its kind among our overseas stores.」

「In the overseas department-store business, we are preparing to open new specialty stores, The Japan Store, in Kuala Lumpur and Paris this autumn to bring Japanese lifestyles and craftsmanship to customers overseas.」

「We will promote the expansion and promotion of Japanese culture and products through initiatives with Cool Japan Fund in Kuala Lumpur, Malaysia, and the opening of a shop in Paris, France.」