Creating New Value through Distinctive Products and Services

「In the domestic department store business, centered on Isetan Shinjuku Main Store, Mitsukoshi Nihombashi Main Store and Mitsukoshi Ginza Store, we worked to create reasons to visit and enhance the appeal of our stores through proposals for high-value-added products and distinctive content.」

「In fiscal 2026, we newly established and began operating the “Zero MD Group,” which creates new products and services without being constrained by conventional product categories.」

「“Peace de Mirai” was well received and held at multiple stores, including Isetan Shinjuku Main Store, Mitsukoshi Nihombashi Main Store and Iwataya Main Store. To date, more than 150 brands and more than 50 students in total have participated.」

「At the “Tanseikai” event held in August, a fashion show featuring a mix of brands, sophisticated art and limited food and beverage menus won strong customer support. At the “Ippinkai” event held in September, we brought together sophisticated, high-quality products in the fields of tradition, culture, art and lifestyles to commemorate the department store’s 120th anniversary. In addition to exclusive and advance-sale products unique to Ippinkai, offerings not normally available at department stores, including custom cars, musical instruments and limited-edition package tours, were well received.」

「From October through December, we extensively promoted campaigns in stores and online, including “THE STORIES,” which presents distinctive Mitsukoshi Isetan products together with the “stories” behind their assortments, and “think good” (*), which introduces sustainable products and initiatives. We also offered a broad lineup of special products responding to the needs of long-standing customers as part of the “350th Anniversary of Mitsukoshi’s Founding,” which was well received.」

「At our department stores in Japan, against a backdrop of strong growth in customer traffic, particularly at stores in the Tokyo metropolitan area, we worked to enhance our product assortments and services to meet the broad interests of individual customers from Japan and overseas. As a result, a wide range of items, including cosmetics and food products, sold well in addition to high-priced goods such as jewelry and luxury brands.」

「We developed high-quality content that capitalizes on the appeal of physical stores, centered on the two main stores, held special experiential events and created distinctive spaces, working to provide memorable experiences.」

「Specifically, under the initiative to build “sophisticated, high-quality stores,” we began planning store formats focused on fashion at Isetan Shinjuku Main Store and on tradition, culture and lifestyles at Mitsukoshi Nihombashi Main Store.」

「Building on this, we will pursue a strategy of small and medium-sized stores anchored by department stores in Japan and overseas, providing a seamless customer experience by integrating physical stores and online channels. In terms of merchandising, we will create products that convey “aspiration and empathy,” as well as sophisticated, high-quality products, services and environments.」

「In October 2019, we launched “Hi TAILOR,” an online custom-order service for dress shirts; “MOO:D MARK by ISETAN,” an online gift boutique that enables gifts to be sent via social media and email; and “三越伊勢丹ふるさと納税,” which brings together products meeting Mitsukoshi Isetan quality standards. In March 2020, we launched “DROBE,” a service through which stylists provide consultations via chat and regularly deliver clothing.」

「At Isetan Shinjuku Main Store, we have been gradually reopening the main building following refurbishment since spring 2019. As part of this process, we expanded the cosmetics floor, whose sales had grown rapidly in recent years, and the 1st and 2nd floors grand-opened on 20 November. We will also link the store with the meeco online cosmetics store to attract new customers.」

「We are also focusing on online businesses using digital technology. Sales at “meeco,” the online cosmetics store launched in February 2019, have been growing steadily. In addition, in the autumn we launched “Hi TAILOR,” a service that allows men of the millennial generation to easily place custom orders for dress shirts online using digital measurements, thereby expanding product categories and diversifying sales methods.」

「We are also focusing on online businesses using digital technology. In February this year, we launched “meeco,” an online store dedicated to cosmetics, and in March we launched the online-only brand “arm in arm.” By expanding the range of products offered, we have worked to improve customer convenience and propose new value. Going forward, we will strengthen these businesses by expanding product categories and diversifying sales methods.」

「We are also pursuing new online businesses to expand our points of contact with customers. In June 2018, we launched the subscription delivery service “ISETAN DOOR.” In February 2019, we launched “meeco,” an online cosmetics store leveraging the strengths of Isetan Shinjuku Main Store, followed in March by “arm in arm,” an online-only business that uses social media and other channels to develop products and make goods jointly with customers.」

「By bringing together the expertise and resources we have developed over many years, we have worked to create new value by changing and transforming ourselves so that we can serve customers in a wide range of situations in their daily lives, with the aim of realizing the Mitsukoshi Isetan Group that connects people and the times.」

「Mitsukoshi Ginza Store continues to see customer numbers increase through new initiatives, including the launch of the sharing service CARITE.」

「In May, Shizuoka Isetan opened Wellness Park Shizuoka, newly incorporating a range of health-related content aimed at extending healthy life expectancy, thereby expanding customer usage and points of contact.」

「In overseas markets, where digitalization is more advanced, we will test new models combining the strengths cultivated in Japan, such as food and cosmetics merchandising, with digital technology.」

「We will continue proposing new value unique to the Mitsukoshi Isetan Group, securing products steadily, expanding distinctiveness, and improving profitability through our original product development. However, we have discontinued pursuing quantitative expansion first and will focus on successful brands such as <Number Twenty-One> and <BPQC>, while advancing our SPA initiatives and continuing successful item-level initiatives for rollout inside and outside the Group.」

「We have expanded products developed by connecting traditional techniques and materials with creators’ new sensibilities into women’s accessories, apparel, home goods, food, and other areas of daily life. Among these, women’s shoes under the flagship “Number Twenty-One” brand recorded sales of ¥1.1 billion, up 20% year on year, and distribution has been expanded beyond our Group stores to department stores in Japan and overseas.」

「In the department-store business, our Group has been promoting the appeal of Japan throughout the Group through “JAPAN SENSES” as an activity conducted through our core business. From 2016, the campaign was expanded from 2 to 4 times a year. This autumn, under the theme “The Beauty of the Sea,” we focused on Kitakyushu and Setouchi, introducing inherited traditions and outstanding craftsmanship. We also launched “STAND FORTY SEVEN” with BEAMS Co., Ltd. as a project introducing the appeal of Japan, creating and proposing new value from little-known products and inherited skills in Japan’s 47 prefectures. Around the year-end and New Year holidays, “The Great Good-Luck Items Fair” was held at 4 stores: Isetan Shinjuku Main Store, Mitsukoshi Nihombashi Main Store, Mitsukoshi Ginza Store, and BEAMS JAPAN, featuring unique good-luck items unavailable elsewhere. The project aims to make Japan more enjoyable, starting from the companies’ unique ideas.」

「In the department-store business, as part of our procurement structure reform, we launched “ISETAN MITSUKOSHI THE FOOD,” the food division’s first original brand. While responding to customers’ curiosity about food and valuing the thoughts of producers and food culture, as well as careful consideration of ingredients and production methods, we are assembling products to pass on to future generations and aiming to establish standards that customers can enjoy for many years.」

「In “JAPAN SENSES,” a campaign based on our corporate message “this is japan.” that was expanded to 4 times a year from this year, we introduced a variety of products and cultural offerings under the spring theme “The Beauty of Blue,” in sync with the Setouchi International Art Festival 2016 held during the same period.」

「Since last year, we have adopted the more developed “this is japan.” as our corporate message, refined the distinctiveness of our products and services, and advanced initiatives to create new value recognized around the world.」