Acquiring new customers and attracting customers to existing stores through promotional measures

「We worked to attract customers through events including the franchisor KOBE BUSSAN CO.,LTD.'s "Total Power Festival," our monthly special offers and chocolate fairs. We also worked to increase the number of items purchased and differentiate ourselves from other companies by selling and expanding sales of KOBE BUSSAN CO.,LTD.'s private-label products at the best prices. As a result, both customer traffic and average spending per customer exceeded the same period of the previous year.」

「販売政策として、小回りの良さを生かしたスポット商品やお買得品の限定販売、鮮度や美味しさにこだわった生鮮品、フェアイベントの開催、徳用パックやまとめ買いセール、月間特売の強化や試食会を開催して集客を図り、来客数は前年同期比で微減となったものの、客単価の上昇により売上高は増加しました。」

「Customer traffic and average spending per customer both exceeded the same period of the previous year as a result of holding tasting events and events such as the "Produce Festival" and "Meat Festival," and making limited-time monthly special offers a regular feature.」

「Measures to increase visit frequency, including tasting sales in the nonperishables division, one of our strengths, and events such as the "Produce Festival," "Meat Festival" and "Asian Fair," together with low-price initiatives, proved effective, and customer traffic remained steady.」

「In the supermarket business, customer traffic remained steady as we worked to acquire customers through stronger weekend in-store promotions and various event-based promotions, while pricing initiatives such as EDLP (Everyday Low Price), which addressed consumer needs, proved effective in response to repeated increases in procurement prices caused by soaring raw material prices and other factors.」

「In the supermarket business, we strengthened weekend in-store promotions and focused on promotional activities, including resuming numerous events that had been suspended during the COVID-19 pandemic, such as tuna-cutting shows at Challenger Maki's relocation anniversary festival and the December anniversary sale.」

「In the supermarket business, customer traffic remained steady as a result of strengthening weekend in-store promotions as a measure against competing stores and focusing on promotional activities.」

「We focused on promotional activities by actively introducing limited-time products aligned with seasonal ingredients and occasions such as Mother's Day, and strengthening weekend in-store promotions as a measure against competing stores.」

「In addition, in-store signage was introduced at some stores and used as more visually engaging advertising for seasonal products and limited-time announcements.」

「Although there were concerns about a decline following the increase in stay-at-home demand, average spending per customer increased due to the franchisor's "Total Power Festival" sale held in April, continued frequent media coverage of Gyomu Super products, and the synergistic effects of the company's own promotional initiatives, including the "European Fair" and "Refreshing Flavors Fair."」

「The distribution area and circulation of inserted flyers, which had been limited in the previous fiscal year, were gradually expanded while taking measures to prevent the 3 Cs, resulting in customer traffic exceeding the previous year's level.」

「In the Gyomu Super business, although sales continued to be affected by declines following the cancellation of events, sales increased as brand recognition improved through features in numerous media outlets and the popularity of Gyomu Super private-label products on social media. Contributing factors also included the two-month "Grand Total Power Festival" sale held from September, attracting LINE members, and door-to-door promotions using inserted flyers and other materials.」

「In terms of costs, the cost ratio rose and promotional expenses increased because inserted flyers and special-offer sales, which had been restricted as measures to prevent customer congestion, were resumed.」

「In terms of costs, the cost ratio rose and advertising expenses increased because promotional activities such as flyers and special offers, which had been restricted to prevent overcrowding among visitors, were resumed.」

「Advertising expenses decreased because promotional activities such as flyers were restricted to prevent overcrowding among visitors.」

「Advertising expenses decreased because promotional activities such as flyers were voluntarily suspended to prevent overcrowding among visitors.」

「In the Gyomu Super business, repeated coverage by numerous media outlets nationwide improved brand recognition and substantially increased the number of first-time visitors. In addition, sales increased as a result of efforts to improve customer attraction by distributing information on special offers and other savings through email newsletters, as well as rising demand for large-volume commercial products and frozen products, with sales exceeding the previous year's level at most stores.」

「In addition, continued frequent media coverage increased the number of first-time visitors, while the distribution of information on special offers and other savings through email newsletters improved customer attraction. As a result, sales grew substantially and exceeded the previous year's level at almost all stores. Consequently, segment sales for the 9-month period ended in the third quarter were ¥18,858 million, up 17.2% year on year, and segment profit was ¥663 million, up 77.1%.」

「In addition, we worked to improve the convenience of shopping by improving product displays and to attract customers by distributing information on bargains and other savings through email newsletters. As a result, sales exceeded the previous year's level at almost all stores.」

「In the Gyomu Super business, the number of first-time visitors increased after television coverage at the end of the previous fiscal year, and a trend of substantial growth has continued.」

「In addition to continuing flyer distribution and inserted flyers to acquire new customers at restaurants and other establishments, the campaign conducted in September by the franchisor, KOBE BUSSAN CO.,LTD., titled "Gyomu Super × KOBE BUSSAN Total Power Festival," also contributed to an increase in sales at existing stores from the same period of the previous year.」

「In addition to continuing flyer distribution and inserted flyers to acquire new customers at restaurants and other establishments, the nationwide television advertising campaign for the "Spring Customer Appreciation Sale" by the franchisor, KOBE BUSSAN CO.,LTD., also contributed to an increase in sales at existing stores from the same period of the previous year.」

「In addition, we worked to acquire new customers through hand-distributed flyers and newspaper inserts to restaurants and other establishments, mainly at underperforming stores, and distributed information on bargains and other savings to existing customers through email newsletters. As a result, sales at existing stores increased 4.1% from the same period of the previous year.」

「In addition, sales at existing stores increased 4.0% from the same period of the previous year as a result of continuing efforts to acquire new customers through flyer distribution and inserted flyers, mainly at underperforming stores.」

「In addition, sales at existing stores increased 3.9% from the same period of the previous year as a result of efforts to acquire new customers through hand-distributed flyers and inserted flyers, mainly at underperforming stores.」

「However, although we have sought to attract customers by continuing advertising through flyers and distributing email newsletters, sales at existing stores decreased 0.1% from the same period of the previous year at some stores due to the opening of competing stores.」

「As in the previous fiscal year, we worked to acquire new customers and strengthen customer attraction by distributing hand-delivered flyers and newspaper inserts to restaurants and other establishments, mainly around new stores, and information on special offers and tasting events through email newsletters. In addition, employees conducted in-store promotions, including point-of-purchase displays and tastings, primarily for Gyomu Super original products, as part of an internal initiative, and held a merchandising contest to develop store-specific displays. The resulting improvement in employee motivation also led to higher customer satisfaction, and sales at existing stores increased 3.3% from the same period of the previous year.」

「As in the previous fiscal year, we continued distributing hand-delivered flyers and newspaper inserts to restaurants and other establishments, mainly around new stores, as well as information on special offers and tasting events through email newsletters, working to acquire new customers and strengthen customer attraction.」

「As in the previous fiscal year, we worked to acquire new customers through hand-distributed flyers and newspaper inserts delivered mainly to new restaurants and other establishments, while also working to improve customer attraction by distributing information on special offers and tasting events through email newsletters. As a result, sales at existing stores increased 3.6% from the same period of the previous year.」

「As in the previous fiscal year, we actively worked to acquire new customers, mainly at new stores, by distributing flyers by hand and through newspaper inserts to restaurants and other establishments. We also worked to improve customer attraction by distributing information on special offers and other savings to existing customers through email newsletters.」