Decline in sales of food ingredient delivery sets

「また、食材の選定方法や仕入先の見直しなど原価率の改善に努めた結果、収益性は向上しました。」

「For the flagship food kits for general households, the company sought to increase the number of meals sold by revising its menu and continuing sales activities by dinner advisors specializing in developing new customers. It also sought to secure profit by improving efficiency through a review of delivery routes and reviewing suppliers in response to surging raw material prices.」

「The company continued sales activities by dinner advisors specializing in developing new customers, seeking to increase the number of sets sold. In response to surging raw material prices, it also worked to secure profit by reviewing suppliers and improving delivery routes.」

「Sales of the flagship food sets for general households, “すまいるごはん,” also increased as the number of meals rose following the acquisition of a subsidiary and as the franchisor broadcast television commercials nationwide, raising brand awareness. However, segment profit declined due to higher raw material prices and increased expenses following the merger of a subsidiary.」

「However, although the average selling price increased for the flagship food sets for general households, “すまいるごはん,” the number of sets sold declined as the number of new customers decreased, and sales of gift products such as mid-year and year-end gifts and seasonal products sourced from across Japan also declined from the previous year. As a result, segment sales for the fiscal year were ¥4,809 million, up 5.8% year on year, and the segment recorded a loss of ¥59 million, compared with segment profit of ¥87 million in the previous year.」

「However, although the average selling price increased for the flagship food sets for general households, “すまいるごはん,” the number of new customers fell short of the previous year and the number of sets sold declined.」

「However, although the franchisor broadcast television commercials nationwide to raise awareness of the flagship food sets for general households, “すまいるごはん,” the number of sets sold remained sluggish, and sales of seasonal products such as gifts and mail-order products also declined from the previous year. As a result, segment sales for the cumulative second quarter were ¥2,285 million, up 1.3% year on year, and the segment recorded a loss of ¥26 million, compared with segment profit of ¥69 million in the previous year.」

「However, although the company focused on promoting its flagship food sets for general households, “すまいるごはん,” through promotional leaflet distribution and web advertising, sales fell below the previous year due in part to sluggish new customer acquisition. As a result, segment sales for the cumulative first quarter were ¥1,090 million, down 2.1% year on year, and segment profit was ¥3 million, down 88.7%.」

「However, against the backdrop of recovering demand for eating out, new customer acquisition remained sluggish, and sales fell below the previous year. As a result, segment sales for the fiscal year were ¥4,544 million, down 3.2% year on year, and segment profit was ¥87 million, down 51.5%.」

「New customer acquisition for food sets for general households remained sluggish, and sales fell below the previous year.」

「When the spread of COVID-19 showed signs of settling, the company focused on promotional activities through web advertising, in addition to resuming the distribution of promotional leaflets and customer visits. However, new customer acquisition for food sets for general households remained sluggish, and sales fell below the previous year.」

「Meanwhile, although the number of new customers increased as the company refrained from face-to-face sales activities as a precaution against infectious diseases and promoted its products through leaflet distribution and web advertising, sales of the flagship food sets for general households, “すまいるごはん,” fell below the previous year, affected by growing demand for prepared meals during the prolonged COVID-19 pandemic.」

「Meanwhile, sales of the flagship food sets for general households, “すまいるごはん,” fell below the previous year, affected by demand for prepared meals, which has been expanding during the prolonged COVID-19 pandemic.」

「Sales of “Smile Go-han,” the core food ingredient sets for general households, fell below the previous year’s level as the stay-at-home demand previously captured by the company was affected by demand for prepared meals as the pandemic continued.」

「Sales volumes of “Smile Go-han,” the core food ingredient sets for general households, exceeded the previous year’s level, supported by demand for meals prepared at home, and the number of contract facilities served by “Yoshikei Kitchen,” which sells food ingredients to care houses, welfare facilities and other customers, also increased steadily. As a result, segment sales for the cumulative third quarter of the current consolidated fiscal year were ¥3,646 million, up 7.9% year on year, and segment profit was ¥160 million, up 5.1%.」

「During the COVID-19 pandemic, the company refrained from face-to-face sales activities at individual homes and focused on promotional activities through leaflet distribution. Supported by demand for meals prepared at home, sales volumes of “Smile Go-han” food ingredient sets for general households and individual items sold under the summer campaign substantially exceeded the previous year’s levels. However, profit fell below the previous year’s level owing to higher raw material prices, including produce, resulting from the prolonged rainy season and extreme heat, as well as increased selling expenses.」

「Although face-to-face sales activities at individual homes were difficult during the COVID-19 pandemic, the company focused on promotional activities such as leaflet distribution. Supported by stronger demand for meals prepared at home, sales volumes of the “Smile Go-han” food ingredient sets exceeded the previous year’s level. However, profit fell below the previous year’s level due to higher raw material prices, including produce, and increased selling expenses.」

「Sales volumes began to trend upward in March as the company distributed discount and coupon vouchers to dormant customers and demand for meals prepared at home increased due to the spread of COVID-19, but sales volumes declined year on year for the full year.」

「However, although the company worked to acquire new customers by participating in events supporting households raising children and conducting promotional activities for “Smile Go-han,” its core product of food ingredient sets for general households, sales volumes declined from the previous year and sales also fell below the previous year’s level. As a result, segment sales for the cumulative third quarter of the current consolidated fiscal year were ¥3,378 million, down 3.8% year on year, and segment profit was ¥152 million, down 33.5%.」

「However, although the company worked to acquire new customers through campaigns for “Smile Go-han,” its core product of food ingredient sets for general households, sales volumes declined from the previous year and sales also fell below the previous year’s level. As a result, segment sales for the cumulative second quarter of the current consolidated fiscal year were ¥2,159 million, down 3.4% year on year, and segment profit was ¥87 million, down 32.7%.」

「However, although the company conducted campaigns such as a “10-day Trial Sale” to acquire new customers for “Smile Go-han,” its core product of food ingredient sets for general households, sales volumes declined and sales did not reach the previous year’s level. As a result, segment sales for the cumulative first quarter of the current consolidated fiscal year were ¥1,077 million, down 5.2% year on year, and segment profit was ¥54 million, down 42.4%.」

「For “Smile Go-han,” the core product for general households, the company conducted a sales promotion at its Niigata Branch in October under which customers placing orders on at least 5 days in a week could purchase a popular menu item at a discount for 1 day. Sales of sets increased that month, but cumulative sales volumes did not reach the previous year’s level.」

「In the food ingredient delivery business, the number of facilities served by “Yoshikei Kitchen,” which sells food ingredients to care houses, welfare facilities and other customers, increased. However, despite campaigns to acquire new customers for “Smile Go-han,” the core food ingredient sets for general households, and participation in events for households raising children, sales volumes of the food ingredient sets fell below the previous year’s level.」

「In the food ingredient delivery business, the number of facilities selling food ingredients to care houses, welfare facilities and other customers increased, and the company conducted original promotional sales and campaigns to acquire new customers for “Smile Go-han,” its core food ingredient sets for general households. As a result, sales volumes slightly exceeded the previous year’s level and sales increased.」

「Although the company improved its detailed door-to-door sales service and conducted campaigns to acquire new customers, sales volumes of “Smile Go-han,” its core food ingredient sets for general households, fell below the previous year’s level, resulting in lower sales.」

「Although the company is focusing on the planning and sale of original products and food ingredient sales to corporate customers such as welfare facilities, it has conducted campaigns to acquire new customers for its core “Smile Go-han” food ingredient sets, but sales volumes fell below the previous year’s level.」

「However, although the company conducted campaigns to acquire new customers for its core product, the “Smile Go-han” food ingredient sets for general households, the number of meals sold fell below the previous year’s level.」

「In the food ingredient delivery business, the company conducted promotional activities to acquire new customers, including campaigns offering trial prices with strong value and an original program providing a week’s worth of popular menus at a special price. However, sales of food ingredient sets fell below the previous year’s level.」

「The group also pursued promotions to reactivate dormant members and new campaigns for new customers featuring menus offering good value, but sales of food ingredient sets did not reach the previous year’s level. Expenses were also affected by higher vegetable prices resulting from poor weather from summer through autumn, and segment profit fell below the previous year’s level.」

「The group also pursued new campaigns for new customers featuring menus offering good value, but sales of the sets did not reach the previous year’s level.」

「The group also pursued new campaigns for new customers featuring menus offering good value, as well as the so-called “Selriki (セルフリキデーション)” program, under which customers received stickers with each purchase and could use the number of stickers collected to buy popular cooking utensils at special prices. However, sales of the sets did not reach the previous year’s level.」

「The company worked to acquire customers through promotional activities, including campaigns offering electrical appliances and other gifts, but sales of the sets remained below the previous year’s level and conditions remained challenging.」