D2C business collaborating with individuals: “YOUR BRAND PROJECT Powered by ZOZO”
First written in FY2021-Q2. 2 of 3 entries say "Advanced", first in FY2021-Q3. Latest entry: FY2021.
No other company in this theme has enough history to compare yet.
- FY2021AdvancedAnnual report
「A new prominent influencer joined in March 2021, and sales of spring/summer items also began.」
The D2C business operated with individuals and influencers progressed through the participation of a new influencer and the launch of spring/summer product sales. - FY2021-Q3AdvancedAnnual report
「The number of shops newly opened during the third quarter consolidated accounting period was 47, a net increase of 29 from the previous quarter. The main new shop was ZOZOMARKET, which sells D2C brands launched by the company with influencers」
ZOZOMARKET, a sales channel for D2C brands launched with individuals and influencers, was developed as a newly opened shop. This confirms the expansion of sales channels after the launch of the D2C business. - FY2021-Q2First statedAnnual report
「As part of expanding our product offerings, we were preparing the D2C business YOUR BRAND PROJECT Powered by ZOZO, which creates fashion brands with talented and creative individuals, and began selling 18 brands sequentially from 22 October 2020.」
The company launched a new D2C business creating fashion brands with individuals and announced plans to begin selling 18 brands sequentially from 22 October 2020.