Brand and cultural initiatives commemorating the 300th anniversary of Daimaru's founding
First written in FY2018-Q2. 2 of 4 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2019-Q3.
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- FY2019-Q3AdvancedAnnual report
「At Matsuzakaya Nagoya, we held the fashion magazine VOGUE's shopping event, "VOGUE FASHION'S NIGHT OUT 2018 NAGOYA in Matsuzakaya Nagoya," for the first time. This was the second store to host the event, following Daimaru Kobe, which had held it since the previous year.」
Against the backdrop of Daimaru's 300th anniversary and other factors, held a VOGUE shopping event at Matsuzakaya Nagoya for the first time, making it the second store after Kobe. - FY2018RestatedAnnual report
「To mark the 300th anniversary year of Daimaru's founding, we undertook various commemorative sales promotions and projects.」
Throughout the year, conducted brand and cultural outreach measures, including events marking Daimaru's 300th anniversary, the Kyoto machiya project and VOGUE's shopping event. - FY2018-Q3AdvancedAnnual report
「To mark the 300th anniversary of Daimaru's founding, we developed various commemorative projects. At the "Daimaru Autumn 300th Anniversary Festival," we held numerous events under the theme "People, Art and Heart," including "THE SAPEUR: Photo Exhibition," which conveyed a message of peace from the Congo in Africa, and a talk show commemorating Emma Ferrer's visit to Japan, Emma Ferrer being Audrey Hepburn's granddaughter.」
For the 300th anniversary of Daimaru's founding, held the Autumn 300th Anniversary Festival and conducted multiple brand and cultural outreach events, including a photo exhibition and talk show. - FY2018-Q2First statedAnnual report
「To mark the 300th anniversary of Daimaru's founding, we developed various anniversary projects. In March, we held the "Vogue Fashion's Night Out" shopping event, a globally renowned Vogue event, in Kobe's former foreign settlement district, making it the first such event in the world to be held in spring. We also displayed in stores a miniature world, centered on fashion and condensing the appeal of manufacturing and creators' ideas into a 1/6 scale, and distributed the web drama "Her 1/6 Doll."」
Taking the 300th anniversary of Daimaru's founding as an opportunity, explicitly identified brand and cultural outreach measures combining an international shopping event, in-store exhibitions and web drama distribution.