Strengthening the PARCO Business through ICT Utilization and the Expansion of Urban Commercial Hubs

「店舗の改装効果や訪日外国人客の取り込み効果、キャラクターショップやアニメ・ゲーム関連コンテンツの好調などが寄与し、１５店舗中１３店舗で前年実績を上回り、全店計で対前年11.5％増となった。」

「At Shinsaibashi PARCO, we carried out the first major refurbishment since its opening in 2020 to create new customer experiences, while at Ikebukuro PARCO we pursued the largest refurbishment since its opening, centered on fashion and pop culture. Nagoya PARCO and Sendai PARCO are also undergoing renewal from this autumn through winter.」

「At Shibuya PARCO in particular, we carried out a large-scale renovation covering approximately 80 sections under the theme of “global niche” and opened IP content stores that were the first of their kind in the world and in Japan.」

「At Shibuya PARCO in particular, we carried out a large-scale renovation covering approximately 80 sections under the theme of “global niche” and opened IP content stores that were the first of their kind in the world and in Japan.」

「At Nagoya PARCO, we carried out a renovation themed around sophisticated fashion and diverse entertainment, among the finest in the Tokai region. At Sendai PARCO, we strengthened fashion and entertainment, while at Hiroshima PARCO we carried out a strategic renovation aimed at attracting shops unique to the area.」

「Regarding the enhancement of customer touchpoints, one of the priority strategies in the medium-term management plan, we advanced renovations with the expansion of international/Japan mode and pop-culture shops as key themes, introducing highly discerning fashion brands and creating pop-culture zones at core stores. In the second half, we plan to renovate Nagoya PARCO under the themes of sophisticated FASHION, among the finest in the Tokai region, and diverse ENTERTAINMENT.」

「In the shopping center business, we carried out strategic renovations at Sendai PARCO and Hiroshima PARCO to strengthen fashion and entertainment, and opened a restaurant at Nagoya PARCO based on a popular manga.」

「Based on our priority strategies, to enhance the appeal of our stores, we renovated Ikebukuro PARCO, Nagoya PARCO and Sendai PARCO, which marked the 15th anniversary of the opening of its main building, around the categories of fashion, entertainment, and food and lifestyle. At Urawa PARCO, we introduced large-scale tenants and shops under the keywords “proposing a sophisticated, high-quality lifestyle” and “comfortable everyday living.”」

「At Ikebukuro PARCO, to further evolve the store’s strengths in line with market characteristics, we strengthened the unisex floor and created a zone bringing together highly topical entertainment shops. At Nagoya PARCO, we advanced strategic renovations, strengthening culture and dining in addition to conventional fashion, expanding unisex and women’s elements on the men’s floor, and refreshing shared spaces.」

「At Ikebukuro PARCO, we incorporated highly topical entertainment content and renovated the store into a diverse subculture floor. At Nagoya PARCO, in addition to traditional men’s fashion, we expanded unisex and women’s elements and refreshed the floor’s shared spaces to create a sense of change, thereby enhancing the appeal of the stores. In April this year, we also opened HAB＠Kumamoto, a new community-based commercial facility on the former site of Kumamoto PARCO that contributes to the appeal of the surrounding area.」

「Anticipating changes in the times and lifestyle changes resulting from the COVID-19 pandemic, we advanced renovations at Ikebukuro PARCO, including the ground floor and the expansion of content with strong affinity to the surrounding area, and carried out a large-scale renovation at Nagoya PARCO under the themes of genderless and ageless.」

「Against this backdrop, anticipating changes in the times and changes in lifestyles resulting from the COVID-19 pandemic, we advanced large-scale renovations based on our priority strategies, centered on core stores. As part of the store-structure renovation plan, at Ikebukuro PARCO we reconfigured the ground floor connected directly to the station and expanded content with strong affinity to the surrounding area. At Nagoya PARCO, we carried out a large-scale renovation focused on the west building’s ground floor, using genderless and ageless as key themes. These initiatives brought change to each store, renewed the stores’ image in the market, and increased tenant sales, particularly in the renovated sections.」

「As a new business, we opened ONE SLASH, an art-figure gallery, at Shibuya PARCO to provide customers visiting PARCO with creative new experiential value.」

「Based on our priority strategies, we advanced the expansion of app payment functions to grow the customer base and developed the infrastructure needed to expand synergies between physical and online channels. We also promoted renovations centered on core stores to enhance the appeal of physical locations, including the largest-scale renovation since opening at Urawa PARCO.」

「We advanced the expansion of app payment functions to grow the PARCO brand’s customer base, developed the infrastructure needed to expand synergies between physical and online channels, and promoted store renovations centered on core stores.」

「In addition, as part of efforts to create group synergies, we opened Shinsaibashi PARCO in November.」

「In addition, we opened Shinsaibashi PARCO in November and, as a new business development, opened the first location of SkiiMa, a community-based coworking space, inside Shinsaibashi PARCO.」

「Against this backdrop, Shinsaibashi PARCO will open in November 2020. It will be operated as an integrated facility with the main building of Daimaru Shinsaibashi, which reopened after renovation in September 2019, helping to put the urban-dominant strategy in the Shinsaibashi area into practice.」

「In a milestone year marking the 50th anniversary of the opening of Ikebukuro PARCO in 1969, the newly transformed Shibuya PARCO opened to the public on 22 November with approximately 180 distinctive shops. To create next-generation commercial spaces, we are expanding experiential content, redefining fashion through a mix of luxury, mode and street culture, and developing futuristic sales floors using ICT.」

「In the PARCO business, we opened Kinshicho PARCO in March under the concept of “creating a new community for urban residents whose workplaces and homes are close to each other”; San-A Urasoe West Coast PARCO CITY in June under the concept of “sharing happiness, from here to the future,” with 250 shops including 94 entering Okinawa for the first time; and Kawasaki Zero Gate in August under the concept of “supporting the lifestyles of urban residents and enhancing urban functions.”」

「In the PARCO business, we opened Kinshicho PARCO in March under the concept of “creating a new community for urban residents whose workplaces and homes are close to each other”; San-A Urasoe West Coast PARCO CITY in June under the concept of “sharing happiness, from here to the future,” with 250 shops including 94 entering Okinawa for the first time; and Kawasaki Zero Gate in August under the concept of “supporting the lifestyles of urban residents and enhancing urban functions.”」

「In the PARCO business, we opened Kinshicho PARCO in March under the concept of “creating a new community for urban residents whose workplaces and homes are close to each other.”」

「In the shopping center business, we advanced efforts to expand the value provided in urban areas where we had not previously operated, including the opening of Harajuku Zero Gate in March, the full opening of Kyoto Zero Gate in August, and the partial advance opening of Sannomiya Zero Gate in September.」

「In the Zero Gate business, we opened Harajuku Zero Gate in March, an Apple Store at Kyoto Zero Gate in August, and Sannomiya Zero Gate in September. In addition, we established new space to expand incubation functions for the transformation of next-generation commercial facilities and proposed new shopping experiences using ICT.」

「In the PARCO business, we will renovate 136 sections totaling approximately 13,800 sq. m. at PARCO stores nationwide from spring to early summer 2018. Under the theme of “creating new value added” in response to the increasing diversity of consumption, the renovations will propose fulfilling lifestyles for discerning mature customers. In March, we also opened Harajuku Zero Gate as part of the Zero Gate business, which uses prime urban locations to operate efficiently according to the scale of each business.」

「On 4 November, we opened PARCO_ya in Ueno Frontier Tower. Customer traffic and sales after the opening exceeded expectations and remained strong.」

「In the shopping center business, we opened PARCO_ya in Ueno in November as a new store name and a jointly developed property with Daimaru Matsuzakaya Department Stores, in line with our group’s urban-dominant strategy. At PARCO stores, we also advanced initiatives including events designed to attract attention, renovations addressing the expansion of experience-based consumption, and the introduction of growth-theme products and new service formats.」

「In the PARCO business, we have continued to renovate stores in Fukuoka, Sendai and elsewhere, introducing many shops that propose new lifestyles and new ways to enjoy commercial facilities under this spring’s theme, “New Life, New Culture,” and seeking to provide enjoyment and comfort in response to increasingly diverse lifestyles.」

「We also decided to open a new store in Kinshicho, a high-profile area that has developed in recent years as a secondary urban center in eastern Tokyo, with expanded urban functions including offices and hotels coexisting with the traditional downtown atmosphere and vibrancy. The opening is targeted for the second half of fiscal 2018.」

「We also strengthened our initiatives to use ICT by implementing CRM measures linking the official PARCO smartphone app POCKET PARCO with the PARCO Card.」

「In the PARCO business, we opened the mixed-use commercial complex Sendai PARCO 2 in July and Hiroshima Zero Gate 2 in September, while in spring we renovated Fukuoka PARCO and Nagoya PARCO and in autumn Sendai PARCO and Chofu PARCO, with the aim of creating commercial facilities more strongly supported by customers.」

「In July, we opened Sendai PARCO 2, a mixed-use commercial complex with 84 shops, including 38 making their first appearance in the Tohoku region and 8 new-format shops making their first appearance in Japan.」

「In the PARCO business, this spring we renovated Fukuoka PARCO, Nagoya PARCO and other stores to create properties supported by a broad range of customers. At Fukuoka PARCO in particular, we carried out a renovation involving approximately 50 shops, the largest since the store opened. In March, we also launched a renewed version of the smartphone app Pocket PARCO to strengthen information dissemination. In addition, as part of efforts to expand managed floor space, we opened Sapporo Zero Gate at the end of February.」