Strengthening Brand Power and Developing a Core Brand Following METHOD and 流儀圧搾

「In terms of products, the company launched the new trend-focused unisex label "TØRUNE (トルネ)" and worked to attract new customers in their 20s and 30s.」

「In the second half, in addition to expanding our core product range, we strengthened the product lineup for member customers who support the brand.」

「Specifically, in the apparel and related businesses, we will seek to broaden our customer base and strengthen store traffic by implementing communications initiatives through social media, live commerce and other channels with the aim of enhancing brand strength and awareness.」

「In the apparel and related businesses, we will strengthen communications through SNS and other media to establish a competitive position in the market by improving brand power and recognition, while developing original products and rolling out highly distinctive products through collaboration projects with other companies.」

「As a new initiative, we held an in-store event featuring a popular YouTuber and began selling apparel produced by the YouTuber. We continue to expand the number of stores carrying these products and to sell them.」

「At C's Men, we will strengthen communications through SNS and other media to establish a competitive position in the market by improving brand power and recognition, while developing original products and rolling out highly distinctive products through collaboration projects with other companies.」

「In terms of products, we expanded the assortment of higher-priced product groups, mainly by strengthening the introduction of branded products.」

「In terms of products, both METHOD and 流儀圧搾 strengthened their assortments of highly distinctive national brands and Japanese-patterned branded products, working to increase the average selling price.」

「In the First Business Division, whose principal business is selling mid-priced apparel at suburban shopping centers and malls, we sought to raise selling prices by strengthening branded products. We also pursued measures to attract more female customers, including selling character merchandise in stores and rolling out Chichikaka women’s products at 6 METHOD stores.」

「In terms of merchandise, we sought to expand sales by efficiently managing inventory through precise control over merchandise introductions and expanding our original-brand product range.」

「We sought to minimize inventory through the expansion of high-margin original-brand products, targeted merchandise introductions, and precise order control.」

「The company owns its own in-house-designed brands and has strengths in sales channels at urban fashion buildings. For our Company, which is strong in selling mid-priced apparel at suburban shopping malls, we have determined that these are important management resources that will contribute to future growth.」

「The brands owned by 株式会社スピックインターナショナル, its in-house product planning capabilities, and its sales channels centered on fashion buildings in urban areas are valuable management resources that we do not currently possess. We believe that the synergies generated by combining the businesses will be substantial and contribute to future growth.」

「In August, in addition to selling summer items at discount, we proceeded with the introduction of autumn/winter brand products to increase sales.」

「(Introduction of summer products) From late May, we prominently displayed branded T-shirts at each store to stimulate demand in line with the season, and sales trends remained strong.」

「We strengthened the rollout of character collaboration products from popular brands, popular sports-oriented brands and products from ピート, attracting customers.」

「We strengthened the rollout of popular sports-oriented brands to attract customers.」

「By timely rolling out popular casual-brand products, such as logo T-shirts, and surf-oriented brand products whose offerings had been strengthened through a business alliance since the previous fiscal year, we were able to avoid missed sales opportunities. (Common to both brands) By introducing new autumn/winter brand products in August, we attracted customers even during the off-season, contributing to higher sales.」

「Ongoing strengthening of merchandising, visual merchandising and product appeal, and the introduction of new brands」

「Since November, we have been installing dedicated sections in 18 of our stores to focus on selling ピート brand products. We have also begun developing the franchise business under which we open and operate ピート's G-LAND brand shops as our stores, and have opened 1 store.」

「ピート has entered into contracts for numerous distinctive brands, including “Norton” and “GOTCHA,” and we believe that by leveraging ピート’s brand strength, we can develop a brand strategy unlike those of other companies.」

「We will implement a long-term, stable growth strategy by allocating management resources to areas where we can leverage our strengths, such as consultative sales and high-value-added products, establishing our brand image in those areas, and developing and expanding a core brand following “METHOD” and “流儀圧搾.”」

「We will implement a long-term, stable growth strategy by allocating management resources to areas where we can leverage our strengths, such as consultative sales and high-value-added products, establishing our brand image in those areas, and developing and expanding a core brand following “METHOD” and “流儀圧搾.”」