Strengthening E-Commerce and Internet Sales

「To optimize our brand portfolio and improve store-operating efficiency, on 1 September 2026, after the end of the interim consolidated accounting period, we transferred the business relating to the “流儀圧搾” brand operated by Enshin株式会社, including its stores and e-commerce business, to 株式会社SPIC, which is also our wholly owned subsidiary.」

「In addition, holding live commerce sessions twice a week on a regular basis, defined as real-time video sales over the internet, helped retain high-value customers of closed stores and secure new sales channels.」

「On the sales front, we launched different customer-reward initiatives each month and sought to create opportunities for customers to visit, thereby stimulating purchasing interest at both physical stores and the e-commerce site.」

「On the sales front, we introduced “PRAMS ORDER” at every store, worked to prevent missed sales across both physical stores and e-commerce, and pursued higher sales and more efficient inventory management.」

「Regarding PRAMS ORDER, introduced in April, we identified and addressed operational issues to reduce lost sales opportunities caused by store stockouts and improve sales and inventory efficiency.」

「Starting in April, we introduced PRAMS ORDER at some stores, a system that delivers out-of-stock store items from EC inventory to customers' homes. This initiative was intended to reduce lost sales opportunities at stores, thereby improving sales and inventory efficiency.」

「In July, we strengthened sales of midsummer products and sale merchandise, while holding reservation events at each store and on the EC site for brand-exclusive autumn products to secure sales in August after the sale period.」

「We also launched a consignment sales business for products from domestic manufacturers, advancing a sales model designed to limit inventory risk.」

「In the EC business, we added new content such as staff columns to increase customer numbers and improve CVR. We also offered pet products, including clothing and carrying bags for small dogs, as EC-exclusive products, thereby developing new customer segments.」

「In the EC business, we introduced carrier billing on our own EC site to improve customer convenience. We also sought to improve CVR by conducting internal campaigns to encourage posts on the online customer service app. In addition, we offered high-priced products imported directly from Mexico exclusively through EC, responding to strong demand from our fan base.」

「In the EC business, we launched a new EC site for “METHOD” this spring and revamped the existing “流儀圧搾” EC site.」

「In the EC business, we launched a new EC site for “METHOD” this spring and revamped the existing “流儀圧搾” EC site to achieve further growth. We also distributed tablet devices to each store and established a system enabling customers to purchase online products not stocked at the store, strengthening coordination with our physical stores.」

「As part of integrating and strengthening EC and our existing physical stores, we launched a new EC site for “METHOD” this spring and revamped the existing “流儀圧搾” EC site to achieve further growth in the EC business. We also distributed tablet devices to each store and established a system enabling customers to purchase products online even when they are not stocked at the store.」

「To respond to growing demand in the EC market, we substantially increased the volume of products launched and expanded the product range by introducing branded products other than 流儀圧搾.」

「Taking advantage of growing demand in the expanding EC market, we substantially increased the volume of products launched and expanded the product range by introducing branded products other than 流儀圧搾.」

「(Strengthening the online shop)\nWe expanded the range of products handled by launching branded products other than 流儀圧搾, thereby responding to growing demand for purchases over the internet.」

「We have centralized and streamlined inventory management, which had been conducted separately for each sales channel, including our own website and online marketplaces, by introducing a system. We have also increased the volume of products launched through the EC business and are advancing efforts to strengthen the business.」

「We centralized and streamlined inventory management, which had been conducted separately for each sales channel, including our own website and online marketplaces, by introducing a system. We also increased the volume of products launched through the EC business and worked to strengthen the business.」

「To strengthen EC sales, we increased the number of email newsletters, acquired new customers through advertising that displays our own website based on Google search history, and secured inventory dedicated to EC to reduce lost opportunities caused by stockouts. During the first nine months of the current fiscal year, the EC business as a whole did not achieve a substantial increase in sales, but sales on our official website showed growth, which we believe will support future progress.」

「To improve the inefficiency caused by managing inventory separately for each sales channel, including our own website and online marketplaces, we introduced a system to centralize inventory management. We also increased the volume of products launched through the EC business and worked to strengthen the business.」

「We will also strengthen our EC initiatives as a means of developing new businesses.」

「In May, we entered into a capital and business alliance agreement with 株式会社ネクスグループ and are currently advancing initiatives centered on strengthening our product offering and expanding the EC business. We will clarify responsibility for driving the initiative so that concrete results can be achieved promptly.」

「We will also strengthen our EC initiatives as a means of developing new businesses.」