Expanding New Categories Including General Merchandise, Womenswear and Bags
First written in FY2017-Q3. 15 of 27 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2027-H1.
The whole theme swung hardest in 2025: 2 of 14 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In terms of products, the company launched the new trend-focused unisex label "TØRUNE (トルネ)" and worked to attract new customers in their 20s and 30s.」
The development of new categories and customer segments took concrete form in the launch of the unisex label "TØRUNE," targeting customers in their 20s and 30s. - FY2026AdvancedAnnual report
「The company also launched the new brand "オラレ," targeting customers in their 20s and 30s and positioned at a price point approximately two levels below Chichikaka, and began rolling it out in stores in August. "オラレ" helped attract not only existing customers but also new customer segments that had not previously had opportunities to visit its stores.」
The strategy to expand into new categories and customer segments took concrete form in the August rollout of the lower-priced new brand "オラレ," targeting customers in their 20s and 30s, and its effect in attracting new customers was also reported. - FY2026-H1AdvancedAnnual report
「In addition, as a new initiative, the company held POP-UP events targeting inbound demand in central Tokyo and introduced live commerce.」
The development of new customers and demand is expanding into POP-UP events targeting inbound demand in central Tokyo and the introduction of live commerce. - FY2025AdvancedAnnual report
「The company expanded its new customer base by increasing unisex items, proposing general merchandise suitable for various occasions, and collaborating with Calbee, a food manufacturer.」
The development of new categories and customer segments expanded into unisex products, occasion-focused accessories, and a collaboration with Calbee. - FY2025-H1AdvancedAnnual report
「As a customer-attraction initiative, the company sold collaboration goods with a confectionery manufacturer.」
To develop new customers and demand, the company sold collaboration goods with a confectionery manufacturer as a customer-attraction initiative. - FY2025-Q1AdvancedAnnual report
「The company established the new “RICO” category to address rising prices, expanded its range of items suited to higher temperatures, and broadened its selection of unisex products in response to demand for oversized silhouettes.」
At チチカカ, the company established the new “RICO” category and expanded its range of products for warmer temperatures and unisex products to address new demand and customer segments. - FY2024ReframedAnnual report
「At チチカカ, which primarily serves women, the company plans to acquire new customers by developing new categories, including menswear.」
New-category development has been organized into a specific future policy of offering menswear at チチカカ and acquiring new customers. - FY2024-Q3AdvancedAnnual report
「The company sought to cultivate new customers through collaboration projects with outdoor brands.」
The new-category and new-customer development initiative has taken concrete form in collaboration projects with outdoor brands at チチカカ. - FY2024-Q1AdvancedAnnual report
「In the First Business Division, whose principal business is selling mid-priced apparel at suburban shopping centers and malls, we sought to raise selling prices by strengthening branded products. We also pursued measures to attract more female customers, including selling character merchandise in stores and rolling out Chichikaka women’s products at 6 METHOD stores.」
The new-category and customer-segment expansion initiative has progressed into a group-wide program offering character products and チチカカ womenswear at 6 METHOD stores. - FY2023AdvancedAnnual report
「As a new initiative during the consolidated fiscal year, the company promoted the sale of womenswear under its subsidiary チチカカ brand at シーズメン stores, working to strengthen its appeal to female customers.」
The new-category and customer-segment expansion initiative broadened into a group-wide program offering チチカカ womenswear at シーズメン stores. - FY2023-Q2AdvancedAnnual report
「The company developed pet goods, including small-dog apparel and carry bags, as e-commerce-only products, cultivating new customer segments.」
New-category development has taken concrete form in the e-commerce-only offering at チチカカ of pet goods such as small-dog apparel and carry bags. - FY2023-Q1AdvancedAnnual report
「The company launched roomwear at TORNADO MART and a golf line at HIGH STREET to appeal further to existing customers and attract new customer segments.」
New-category development has taken concrete form in the launch of roomwear at TORNADO MART and a golf line at HIGH STREET. - FY2022ReframedAnnual report
「In the short term, as part of its strategy to secure sales, the company will review its merchandise mix, including by strengthening its original brands, develop new product fields such as golfwear, and diversify its sales channels by using events held outside its stores.」
The direction of new-category expansion has been organized into a policy combining the strengthening of original brands, a review of the merchandise mix, development of new fields such as golfwear, and the use of events held outside stores. - FY2021ReframedAnnual report
「The company reviewed its merchandise mix, strengthening its assortment of branded and character products supported by frequent customers with high visit rates, while controlling the introduction of product lines such as casual apparel and fashion accessories that depend on the customer-attracting power of commercial facilities, thereby improving purchasing and inventory efficiency. It also strengthened items such as sweatshirts and fleecewear suited to stay-at-home consumption and introduced special-demand products such as branded and fashion masks in response to expanding demand in new areas.」
The focus has shifted from medium- to long-term expansion of new categories to a demand-adaptive merchandise mix combining branded and character products for frequent customers, products for stay-at-home demand, and special-demand products such as masks. - FY2021-Q2RestatedAnnual report
「We began selling fashion masks, including branded and colored masks, and strengthened the rollout of items intended for use at home and for shopping nearby, including T-shirts, sandals and jinbei, in response to stay-at-home consumption resulting from requests to refrain from going out.」
The company continues to develop products for stay-at-home and nearby consumption, including masks, in addition to its traditional development of categories such as general merchandise and womenswear. - FY2021-Q1ReframedAnnual report
「In response to growing market demand for masks, the company sold branded and colored masks. It also responded to stay-at-home consumption resulting from calls to refrain from going out by offering T-shirts, sandals, jinbei and other items intended for use at home or for shopping nearby, seeking to increase sales.」
The direction of new-category expansion has broadened from medium- to long-term development of categories such as general merchandise and womenswear to addressing near-term changes in demand, including masks and products for stay-at-home and nearby consumption. - FY2020AdvancedAnnual report
「• By broadening the definition of 流儀圧搾 from a specialty store for Japanese-patterned products and offering METHOD products and ピート社 products, the company sought to revitalize its existing customer base and acquire new customers. • The company launched a new line for women to acquire new customer segments.」
At 流儀圧搾, the company offered METHOD products and ピート社 products and launched a new line for women, working to revitalize its existing customer base and acquire new customer segments. - FY2020-Q3AdvancedAnnual report
「(流儀圧搾) • By broadening the definition of 流儀圧搾 from a specialty store for Japanese-patterned products and diversifying the product offering, the company sought to revitalize its existing customer base and acquire new customers. • Branded character products also remained popular and contributed to sales. • The company introduced some popular METHOD products to expand its customer base.」
The company continued to expand 流儀圧搾’s assortment, adding selected character products and popular METHOD products while working to revitalize its existing customer base and acquire new customers. - FY2020-Q2AdvancedAnnual report
「(流儀圧搾) By broadening the definition of 流儀圧搾 from a specialty store for Japanese-patterned products and diversifying the product offering, the company attracted more customers and increased sales.」
For 流儀圧搾, the company broadened its traditional definition as a specialty store for Japanese-patterned products, diversified its assortment, and increased customer traffic and sales. - FY2020-Q1ReframedAnnual report
「From the latter half of May, the company broadened the definition of 流儀圧搾 from a specialty store for Japanese-patterned products, putting popular METHOD products on display so that a wider range of customers would enter the stores.」
In addition to expanding new categories and G-LAND, the company has shifted toward broadening the merchandise offering at 流儀圧搾 by introducing popular METHOD products and expanding its customer base. - FY2019ReframedAnnual report
「G-LAND and the development of suitable locations and consideration of new store openings」
The description of new-category expansion has broadened to include a policy of developing suitable locations and considering new store openings for G-LAND as an independent format. - FY2018ReframedAnnual report
「To diversify its product assortment, the company is primarily strengthening its general-merchandise offering and plans to generate sales in new fields.」
The focus of the next fiscal year’s policy has shifted from offerings including nesting products and womenswear and those developed through the business alliance to primarily strengthening general merchandise. - FY2018-Q3AdvancedAnnual report
「With regard to the business alliance with 株式会社ネクスグループ, the company began initiatives to sell womenswear in November.」
As part of its new-category expansion, the company began selling womenswear in November through its alliance with ネクスグループ. - FY2018-Q2ReframedAnnual report
「With regard to the business alliance with 株式会社ネクスグループ, the company is currently working toward sales of womenswear in the second half of the fiscal year.」
The focus of the new-category expansion initiatives has shifted from a broad range of offerings including nesting products and general merchandise to sales of womenswear in the second half of the fiscal year through the business alliance. - FY2018-Q1ReframedAnnual report
「In terms of merchandise, the company has developed “nesting” products, a collective term for items related to relaxing at home, as a new category, while promoting the introduction of general merchandise, womenswear and other products. It has pursued new fields to develop these into core product lines supporting future sales growth. Sales have remained strong, but they are not yet at a level capable of lifting company-wide sales, and the company plans to strengthen and develop them further.」
The focus has broadened from expanding new categories such as general merchandise and womenswear to developing nesting products as a core product line. Although sales have been strong, the products have not yet reached a scale capable of lifting company-wide sales. - FY2017RestatedAnnual report
「Although the initiatives have not yet reached a scale that affects the company as a whole in the current fiscal year, the company plans to expand them further.」
The company continues to introduce new categories such as general merchandise and womenswear, but they have not yet reached a company-wide scale, and the company has stated its intention to expand them going forward. - FY2017-Q3First statedAnnual report
「In terms of merchandise, in addition to its traditional core range of casual apparel, the company promoted the introduction of products in categories with substantial growth potential, including general merchandise, to increase sales and acquire new customers. Product lines in new areas such as womenswear and bags performed well, but have not yet been sufficient to lift company-wide sales, and the company plans to expand their scale further.」
The company has for the first time provided a consolidated description of its merchandise initiatives, adding general merchandise, womenswear and bags to its traditional casual-apparel-focused range in an effort to increase sales and acquire new customers. Product lines in new areas performed well, but were described as not yet sufficient to lift company-wide sales.