Lifting Store Demand Through Food Offering Enhancements and Nearby Customer Attraction

「岩岡本店では大規模な青果市や、お子様向けウォーターイベントなど、新たな集客施策を実施いたしました。」

「In our store-based retail business, customer traffic continued to trend upward following the renovation of the food hall at the Iwaoka flagship store, which also had a positive impact on divisions other than food.」

「In our store-based retail business, customer traffic continued to trend upward following the renovation of the food hall at the Iwaoka flagship store, which also had a positive impact on divisions other than food.」

「In our store-based retail business, customer attraction strengthened as foot traffic recovered and the Confectionery Halls at the Iwaoka flagship store, opened the year before last, and the Himeji store, opened in August of the previous year, contributed to customer traffic. Customer visits, average purchase value and items per transaction all remained generally solid.」

「In our store-based retail business, customer traffic, average purchase value and items per transaction all remained generally solid, supported by the recovery in foot traffic and the effect of the Confectionery Halls at the Iwaoka flagship store, which opened in November 2022, and the Himeji store, which opened in August 2023. By division, the footwear division exceeded the same period of the previous year, supported by the opening of 2 new specialty footwear stores in addition to comprehensive-format stores and centered on original products. The food division also exceeded the same period of the previous year as the Confectionery Hall effect spread to categories beyond confectionery. As a result, sales amounted to ¥4,858 million, up 3.6% year on year.」

「In our store-based retail business, customer traffic continued to trend upward in the second quarter, driven by the effect of the Confectionery Hall opened at the Iwaoka flagship store in November of the previous year and at the Himeji store in August of the current year, as well as the transition of COVID-19 to Category 5. Footwear sales for both original and domestic products exceeded the same period of the previous year, supported by solid sales growth at specialty footwear stores, including the Rinoas Yao store, which opened in July. The increase in customer traffic also spread to the apparel and food divisions, enabling us to secure sales above the same period of the previous year. As a result, sales amounted to ¥3,322 million, up 5.5% year on year.」

「In our store-based retail business, customer traffic continued to trend upward, driven by the transition of COVID-19 to Category 5 and the effect of the Confectionery Hall at the Iwaoka flagship store, which opened in November of the previous year. Footwear sales exceeded the same period of the previous year for both original and domestic products, supported by the proactive rollout of original products centered on specialty footwear stores and solid growth in domestic products. Sales of other products, including apparel and food, also exceeded the same period of the previous year. As a result, sales amounted to ¥1,694 million, up 2.7% year on year.」

「In our store-based retail business, customer traffic began to trend upward after restrictions on activity related to COVID-19 were eased and, following the opening of Hiraki Confectionery Hall at the Iwaoka flagship store in November, customer visits increased.」

「As part of measures to increase customer traffic at the Iwaoka flagship store, we opened Hiraki Confectionery Hall in November, contributing to visits by new customers and sales on the existing floors of the flagship store.」

「As a result, the new-store effect at our specialty footwear stores contributed to generally steady footwear sales. Meanwhile, sales in the food and daily goods divisions fell below the same period of the previous year, affected by lower store visit frequency accompanying restrictions on consumer activity due to the prolonged COVID-19 pandemic and a decline in the stay-at-home demand seen in the previous year.」

「In our store-based retail business, we worked to expand customer traffic by strengthening our range of branded sneakers, rolling out original products across the entire sales floor, continuing to hold large fresh-produce markets, and increasing purchases of promotional merchandise. As a result, higher sales at our specialty footwear stores contributed to generally steady footwear sales. Meanwhile, sales in the food division, including beverages and confectionery, and in the daily goods division fell below the previous year, affected by a decline in store visit frequency due to the prolonged state of emergency.」

「In addition, as attracting customers from a wide area cannot be expected amid the COVID-19 environment, we are also working to create sales floors closely connected to the local community. In addition to strengthening the food division by expanding fresh-produce markets, including locally grown vegetables, we will increase our range of locally sourced products.」

「We have worked to expand locally rooted customer attraction initiatives, including holding large fresh-produce markets in cooperation with local vegetable farmers and local agricultural high schools.」

「Going forward, we will prepare for a second wave by strengthening our food offerings and seeking to boost weekday demand by attracting customers from nearby areas.」