Enhancing the appeal of low-priced products

「“SP-ON,” a slip-on shoe launched in August 2024, reached sales of 120,000 pairs during the period after we added 18 new items from April onward and expanded sales through bulk-purchase discounts and other measures.」

「In the direct mail-order business, following the spring/summer season, we launched more than 650 new products for the autumn/winter season, including the promotional products “Warm Boa Sabot Sandals,” “Moisture-Absorbing Heat-Generating Shirt,” and “Insulated Mug.” In addition, since April we have launched 14 new items of “SP-ON,” first introduced last year as a shoe that can be put on while standing, bringing the total range to 35 items.」

「In addition, from August we sequentially launched 20 designs of “SP-ON (from ¥3,190 including tax),” a high-priced original product that adds value and can be put on without using one’s hands, in an effort to stimulate orders across a broad customer base. As a result, cumulative orders for “SP-ON” reached 65,000 pairs, producing a meaningful increase in new customers.」

「“SPO-ON,” launched in August, was well received and generated orders for more than 10,000 pairs in 2 months, exceeding the sales plan, with some products placed on back order.」

「Promotional products were not sufficiently accepted by consumers and did not come to drive overall orders.」

「In terms of products, following the spring/summer season, we launched numerous promotional products in the autumn/winter season, including the ultra-low-priced “Bit Loafers,” “New JOG Kei” and “Room Shoes,” as well as apparel-related products, and approximately 300 new products, mainly footwear. However, promotional products did not come to drive overall orders.」

「In terms of products, following the spring/summer season, we launched the autumn/winter season’s “Bit Loafers” and “New JOG Kei,” as well as low-priced apparel-related promotional products. We also offered sandals at promotional prices under the slogan “Let’s make up for three summers.” However, although price revisions resulted in a slight increase in the average purchase price, promotional products did not come to drive overall orders, and the number of orders fell below the same period of the previous year.」

「However, promotional products did not come to drive overall orders. Although revisions to prices raised the average order value, the number of orders fell short of plan, and order value was below the same period of the previous year.」

「“Fuwaritto,” which combines quality and affordability, surpassed cumulative sales of 800,000 pairs. We also won customer support by launching mid-priced products such as the parent-and-child roomwear set “Fuwatorori Mokomoko Two-Piece Set” and “Women’s Bit Loafers,” as well as highly functional, affordably priced products such as the “Warmest Heat-Retaining Rug.”」

「In the mail-order business, we won customer support by launching promotional products priced at ¥1,000 or less, mid-priced products such as the parent-and-child roomwear set “Fuwatorori Mokomoko Two-Piece Set” and “Women’s Bit Loafers,” and highly functional, affordably priced products such as the “Warmest Heat-Retaining Rug.”」

「In terms of products, following the spring/summer season, the company introduced low-priced promotional products for parents and children for the autumn/winter season, including Coat-Type Sneakers (¥858 including tax) and Quilted Moc Shoes (¥748 including tax).」

「In the mail-order business, the company introduced low-priced promotional products for parents and children, including Family EVA Sandals (¥548 including tax) and Big T-Shirts with Pockets (¥548 including tax).」

「The company will seek to optimize price and functionality, delivering strong value for money, by advancing the development of appealing promotional products, products with stand-alone appeal and product branding」

「In terms of products, the Fuwaritto women's casual shoes (¥548 including tax), which surpassed cumulative sales of 600,000 pairs, and promotional products in other apparel and miscellaneous goods categories were introduced to attract new customers and increase orders from existing customers.」

「Fuwaritto women's casual shoes, which surpassed cumulative sales of 500,000 pairs (¥548 including tax)」

「As a result, promotional and school-related products drove orders in April, securing sales well above the previous year. However, from May onward, strong-selling promotional products became scarce, while declining stay-at-home demand for apparel and miscellaneous goods also weighed on orders, which remained sluggish.」

「The Fuwaritto women's casual shoe series (¥499 before tax), a promotional product, achieved cumulative sales of more than 400,000 pairs.」

「The promotional product Fuwaritto women's casual shoes (¥499 before tax) achieved sales of more than 300,000 pairs cumulatively across the spring/summer and autumn/winter seasons.」

「The company introduced appealing promotional footwear and apparel products that drove orders, and social media initiatives also proved effective, contributing to increased acquisition of new customers, mainly in the Kanto region. Orders through July increased by double digits year on year, led by apparel, interior goods and miscellaneous goods.」

「From May onward, promotional footwear and apparel products drove orders, while social media initiatives, timely website updates reflecting customer needs, and the distribution of information emails also proved effective」

「However, orders for the promotional products expected to drive demand declined from the previous fiscal year on a full-year basis. In addition, the pullback in demand following the consumption tax increase and weak sales of winter merchandise due to the mild winter resulted in particularly difficult order conditions in the third quarter.」

「The company also worked to strengthen its product lineup by increasing the number of new products introduced, primarily footwear. However, promotional products that were expected to drive orders remained sluggish, and orders in the third quarter were further affected by the pullback in demand following the consumption tax increase and weak sales of winter merchandise due to the mild winter.」

「The promotional products JOG-Karu and PITT Sandal each secured orders for more than 100,000 pairs, but they did not drive overall orders, and the company struggled to secure total orders.」

「Orders for promotional products, including the latest JOG-Karu Knit model from the JOG-Karu series, which has surpassed cumulative sales of 1.1 million pairs, and the new Light Fleece Turtleneck Shirt, remained solid.」

「Cumulative sales of the JOG-Karu series of lightweight sports sneakers surpassed 890,000 pairs, while Light Fleece Turtleneck Shirts approached sales of 80,000 units within three months of launch. Sales volumes for promotional products increased from the year-earlier period.」

「The JOG-Karu series of lightweight sports sneakers, a promotional product expected to drive orders, became a hit product with cumulative sales exceeding 800,000 pairs since launch. However, sluggish sales of new products launched during the fiscal year affected order volume during the cumulative second-quarter consolidated period, and total orders fell below the previous year.」

「As orders for the promotional products expected to drive demand and for summer products remained sluggish amid unstable weather from May to June, total orders fell below the previous year.」

「JOG-Karu Air (¥780), an exceptionally low-priced promotional product intended to drive orders, received 220,000 orders. PITT Sandal (¥499) also became a hit product with cumulative orders exceeding 410,000 pairs. However, orders for autumn and winter promotional products struggled in August and September, partly because of the lingering hot weather.」

「In the first quarter, the company introduced promotional products including PITT Sandal (¥499) and JOG-Karu Air (¥780), working to attract new customers and improve responses from existing customers, and secured roughly the same number of orders as in the previous year. In the second quarter, however, orders for autumn promotional products remained sluggish, and the number of orders fell below the year-earlier period.」

「The company introduced promotional products including PITT Sandal (¥499) and JOG-Karu Air (¥780), working to attract new customers and increase repeat purchases by existing customers.」

「Specifically, Jog-Karu (¥780) received cumulative orders for more than 400,000 pairs across its spring/summer, autumn/winter and Air series; PITT Sandal (¥499) exceeded 220,000 pairs; and Boa Moka (¥780) exceeded 140,000 pairs. These products became key drivers of orders.」

「In terms of products, the 10th anniversary of the company’s listing commemorative Jog-Karu autumn/winter model (¥780), launched in August, received orders for 110,000 pairs. Famippon (¥499) and Boa Moka (¥780) each received more than 130,000 orders and became hit products that drove orders.」

「In terms of products, the 10th anniversary of the company’s listing commemorative product PITT SANDAL (¥499), launched in March, received cumulative orders for more than 200,000 pairs. The commemorative Famippon (¥499), launched in August, also became a hit product, receiving more than 60,000 orders within two months of launch.」

「The 10th anniversary of the company’s listing commemorative product, PITT SANDAL (¥499), launched in March, became a hit product with sales approaching 200,000 pairs.」

「The company will continue to strengthen its development staff while developing attractive products in terms of both price and quality, thereby increasing its ability to sell footwear.」