Strengthening Private-Label Product Capabilities, Pricing and Diverse Sales Methods

「We launched more than 800 new products, including low-priced promotional products, and 19 collaborative products with influencers. This helped us acquire new customers, mainly in their 30s. In addition, we added 18 SP-ON items from April and expanded sales through volume discounts and other measures, bringing sales during the fiscal year to 120,000 pairs.」

「In the direct mail-order business, following the spring/summer season, we launched more than 650 new products for the autumn/winter season, including the promotional products “Warm Boa Sabot Sandals,” “Moisture-Absorbing Heat-Generating Shirt,” and “Insulated Mug.” In addition, since April we have launched 14 new items of “SP-ON,” first introduced last year as a shoe that can be put on while standing, bringing the total range to 35 items.」

「To stimulate new orders, we launched approximately 1,000 new spring/summer and autumn/winter products, in addition to low-priced promotional products in the footwear, apparel, and miscellaneous-goods categories. From August, we also sequentially launched 20 designs of “SP-ON (from ¥3,190 including tax),” a hands-free shoe and one of our higher-priced original value-added products, to stimulate orders from a broad range of customers.」

「In the direct mail-order business, we launched low-priced promotional products in the footwear, apparel, and miscellaneous-goods categories, along with approximately 600 new spring/summer and autumn/winter products, to stimulate orders. In August, we also launched the higher-priced, value-added product “SP-O-ON (¥3,190 including tax),” a shoe that can be put on without using one’s hands, to stimulate further orders.」

「For the 2024 spring/summer season, we launched numerous promotional products, including the ultra-low-priced “JOG-Kei Air,” “Bit Loafer,” “Mini Shoulder Bag,” and “Stainless-Steel Bottle,” as well as approximately 350 new spring/summer products, including footwear, apparel, and miscellaneous goods.」

「In terms of products, following the spring/summer season, we launched numerous promotional products for the autumn/winter season, including the ultra-low-priced “Bit Loafer,” “New JOG-Kei,” and “Room Shoes,” as well as apparel-related products and approximately 300 new products, mainly footwear.」

「Under the Medium-Term Management Plan for 2021–2023, the Group adopted “Advancing management from our roots” as its management policy for fiscal 2023 and advanced its businesses to provide “surprise,” “enjoyment,” and “satisfaction” to customers through its direct mail-order, store-based sales, and wholesale businesses by further refining the original products at the core of its business.」

「Against this backdrop, under the Medium-Term Management Plan for 2021–2023, the Group adopted “Advancing management from our roots” as its management policy for fiscal 2023 and advanced its businesses to deliver “surprise,” “enjoyment,” and “satisfaction” to customers through its direct mail-order, store-based sales, and wholesale businesses by further refining the original products at the core of its business.」

「By advancing coordination among these three businesses, we will optimize information, merchandise volumes, and customer traffic, and aim to expand the market share of original products.」

「By advancing coordination among these three businesses, we will optimize information, merchandise volumes, and customer traffic, and aim to expand the market share of original products.」

「In terms of products, we launched the women’s casual shoe “Fuwaritto (¥548 including tax),” which exceeded 500,000 pairs in cumulative sales, along with promotional products in other categories, and worked to increase orders from both new and existing customers.」

「The promotional product and women’s casual shoe series “Fuwaritto (¥499 before tax)” sold more than 400,000 pairs cumulatively, while promotional apparel and miscellaneous-goods products achieved their planned sales volumes.」

「The promotional product and women’s casual shoe “Fuwaritto (¥499 before tax)” sold more than 300,000 pairs cumulatively across the spring/summer and autumn/winter seasons. We also launched appealing apparel, interior, and miscellaneous-goods products to meet stay-at-home demand amid calls to refrain from going out during the COVID-19 pandemic.」

「In our store-based sales business, we worked to strengthen footwear sales, centered on special-price sales of branded sneakers and supported by expanded sales of proprietary original products. We also sought to attract more customers through community-focused operations, including regularly holding large fresh-produce events and working with local vegetable farmers.」

「We worked to increase sales and strengthen profitability, primarily by expanding sales of proprietary products.」

「We also worked to strengthen our product offering, including by increasing the number of new products launched, mainly footwear. As a result, the decline in orders for summer products caused by the prolonged rain and low temperatures in July was covered in August and September, and the number and value of orders in the second quarter exceeded the year-earlier period, although this was insufficient to make up for the decline in orders in the first quarter.」

「Against this backdrop, in the second year of the Medium-Term Management Plan, the Group adopted “Building a new business model based on a user-in perspective” as its annual policy and worked to secure sales and improve profitability, primarily by expanding sales of proprietary products.」

「Under the 2018–2020 Medium-Term Management Plan, our basic policy is to remain a company supported by customers, contributing to society, needed by the public, and serving as a source of support for employees. With “There is nothing like it, and nobody else can do it. That is Hiraki.” as our slogan, we have made “making our strengths even stronger” a strategic priority and will further strengthen our core strengths: our ability to plan and develop proprietary products, centered on footwear; our low prices; and our diverse sales methods, centered on direct mail order.」

「As the mission of the Medium-Term Management Plan beginning this fiscal year, we set the goal of “becoming Japan’s No. 1 comprehensive footwear retailer by aiming to rank No. 1 in footwear sales volume through footwear mail order and individual stores,” and worked to expand sales of Hiraki-developed products, mainly footwear.」

「As the mission of the Medium-Term Management Plan beginning this fiscal year, we set the goal of “becoming Japan’s No. 1 comprehensive footwear retailer by aiming to rank No. 1 in footwear sales volume through footwear mail order and individual stores,” and worked to expand sales of Hiraki-developed products, mainly footwear.」

「We worked to increase the market share of Hiraki-developed products.」

「Under the three-year Medium-Term Management Plan beginning in fiscal 2018, our basic policy is to remain a company supported by customers, contributing to society, needed by the public, and serving as a source of support for employees. With “There is nothing like it, and nobody else can do it. That is Hiraki.” as our slogan, we have made “making our strengths even stronger” a strategic priority and will further strengthen our core strengths: our ability to plan and develop proprietary products, centered on footwear; our low prices; and our diverse sales methods, centered on direct mail order.」

「As the final year of the 2015–2017 Medium-Term Management Plan, we worked to strengthen our low-cost production and sales structure in order to establish our position as a comprehensive footwear retailer aiming to become the No. 1 seller by footwear sales volume.」

「As the final year of the 2015–2017 Medium-Term Management Plan, we worked to strengthen our low-cost production and sales structure in order to establish our position as a comprehensive footwear retailer aiming to become the No. 1 seller by footwear sales volume.」

「As the final year of the 2015–2017 Medium-Term Management Plan, we worked to strengthen our low-cost production and sales structure in order to establish our position as a comprehensive footwear retailer aiming to become the No. 1 seller by footwear sales volume.」

「Against this backdrop, the Group viewed the current fiscal year, which marked the 10th anniversary of its listing, as an opportunity for a major advance. We worked to strengthen our product offering and marketing capabilities and establish a structure for producing and selling at low cost.」

「The Group has worked to strengthen its product and marketing capabilities and build a structure that enables it to produce and sell products at low prices, while pursuing its business.」

「The Group has pursued its business while working to further strengthen its product and marketing capabilities and build a structure that enables it to produce and sell products at low prices.」

「Based on this policy, we will further strengthen our core strengths: “proprietary product development centered on footwear,” “low prices,” and “diverse sales methods centered on mail-order sales.”」