Expanding Share of the Footwear Market Through Higher-Value Product Development

「“SP-ON,” a slip-on shoe launched in August 2024, reached sales of 120,000 pairs during the period after we added 18 new items from April onward and expanded sales through bulk-purchase discounts and other measures.」

「The hands-free shoe SPO-ON, newly launched last year, was expanded by 14 new items from April onward, bringing the total to 35 items.」

「In addition, from August we sequentially launched 20 designs of “SP-ON (from ¥3,190 including tax),” a high-priced original product that adds value and can be put on without using one’s hands, in an effort to stimulate orders across a broad customer base. As a result, cumulative orders for “SP-ON” reached 65,000 pairs, producing a meaningful increase in new customers.」

「In August, the company also introduced a high-priced, value-added product, the hands-free shoe SPO-ON (¥3,190 including tax), to stimulate further orders. The SPO-ON launched in August was well received, generating more than 10,000 pairs in orders within 2 months, with some customers placed on a waiting list for delivery, and exceeding the sales plan.」

「In addition to its existing low-price strategy, the company will develop products with added value, including functionality, and work to enhance the value of its original products.」

「The company plans to develop these high-value-added products into leading brands in their respective categories.」

「In the mail-order business, we won customer support by launching promotional products priced at ¥1,000 or less, mid-priced products such as the parent-and-child roomwear set “Fuwatorori Mokomoko Two-Piece Set” and “Women’s Bit Loafers,” and highly functional, affordably priced products such as the “Warmest Heat-Retaining Rug.”」

「As part of its footwear enhancement initiatives, the company actively expanded the full-scale rollout of original products and introduced new branded products for men's and women's footwear, while focusing on purchasing special-price products that emphasized the distinctive character of ヒラキ. As a result, footwear revenue exceeded the year-earlier period, supported by sales at specialty stores.」

「MiLK FRAPPE®, launched as a junior girls' brand, drove orders in the kids' and juniors' category.」

「In footwear and apparel, the kids' and juniors' category performed steadily throughout the cumulative consolidated period for the third quarter, led by orders for MiLK FRAPPE, which was launched as a junior girls' brand.」

「In February 2021, the company also launched MiLK FRAPPE, a new brand for juniors with an enhanced design focus, and began targeting a new customer segment.」

「The development concept is to offer high quality at low prices. In February 2020, the company launched the high-performance sports sneaker Super Dash for children and juniors, following the Alcose® series of walking sneakers, which incorporate high-performance insoles and other features designed to reduce stress on the feet, and it has enhanced shock absorption and grip compared with the company's previous products.」

「In addition to its existing low-price strategy, the company will develop higher-quality products and seek to expand its footwear market share. Its concept is to offer high quality at low prices, with plans to strengthen the product ranges at its discount stores and in its mail-order business.」

「The company has worked to expand sales of Hiraki-developed footwear products under the stated goal of becoming Japan's leading comprehensive footwear retailer by achieving the top unit sales in footwear mail-order sales and at individual stores.」

「As the mission of the Medium-Term Management Plan beginning this fiscal year, we set the goal of “becoming Japan’s No. 1 comprehensive footwear retailer by aiming to rank No. 1 in footwear sales volume through footwear mail order and individual stores,” and worked to expand sales of Hiraki-developed products, mainly footwear.」

「We worked to increase the market share of Hiraki-developed products.」

「In addition to its existing low-price strategy, the company will develop higher-quality products and seek to expand its footwear market share. Its concept is to offer high quality at low prices, with plans to strengthen the product ranges at its discount stores and in its mail-order business.」

「In addition to its low-price strategy centered on its mail-order business to date, the company will develop higher-quality products and seek to expand its footwear market share. Its concept is to offer high quality at low prices, with plans to strengthen the product ranges at its discount stores and in its mail-order business.」

「In addition to its low-price strategy centered on its mail-order business to date, the company will develop higher-quality products and seek to expand its footwear market share. Its concept is to offer high quality at low prices, with plans to strengthen the product ranges at its discount stores and in its mail-order business.」