Nationwide Customer Acquisition Through TV Commercials and Free Catalogs

「As a new sales promotion initiative, the company launched 19 influencer collaboration products, which led to the acquisition of new customers, mainly people in their 30s. As a new sales promotion initiative, the company launched 19 influencer collaboration products, which led to the acquisition of new customers, mainly people in their 30s. As a new sales promotion initiative, the company launched 19 influencer collaboration products, which led to the acquisition of new customers, mainly people in their 30s.」

「In terms of sales promotion, the company expanded its initiatives to include influencer posts, web advertising, campaigns under the slogan “New President’s Greeting Campaign,” free campaigns and coupons, while working to secure orders from new and existing customers. However, sales of the sales promotion products that were expected to drive orders remained sluggish, and the company was unable to clearly communicate the value of other products, including their prices, to customers. As a result, order volume fell below the year-earlier period.」

「In terms of sales promotion, the company conducted product promotions by influencers using Instagram and X, introduced vertical video advertising, and implemented various coupon campaigns, while working to acquire new customers and encourage orders from existing customers.」

「In terms of sales promotion, the company actively rolled out measures including TV commercials, TVer video advertising, promotional posts by influencers, the School Support campaign ahead of the new school term, a campaign commemorating more than 800,000 app downloads, bulk-purchase discounts and coupons, while working to increase order volume.」

「In terms of sales promotion, the company worked to increase order volume through TVer video advertising, TV commercials, promotional posts by influencers, a 2-month Shoe Festival campaign, and the continued implementation of limited-time sales.」

「In terms of sales promotion, the company conducted TV commercials, promotional posts by influencers, and campaigns such as the Shoe Festival campaign featuring coupon giveaways, while working to acquire new customers and increase repeat purchases by existing customers.」

「In terms of sales promotion, the company conducted promotional posts for products by influencers, distributed coupons commemorating more than 600,000 app downloads, and sold weekly limited-time products, while working to acquire new customers and encourage orders from existing customers.」

「In terms of sales promotion, in addition to the campaign commemorating more than 500,000 app downloads, the company continued promotional posts for sales promotion products by influencers and worked to acquire new customers and increase repeat purchases by existing customers.」

「In addition to the 60th anniversary campaign conducted from February through July 2021, the company pursued expanded social media initiatives, including promotional posts for sales promotion products using influencers, as well as sales promotion measures such as TV commercials aired for 6 months a year, a campaign commemorating more than 350,000 app downloads and the School Support campaign.」

「Following the 60th anniversary campaign conducted from February through July 2021, the company strengthened its marketing by implementing various campaigns, including expanded social media posts promoting sales promotion products using influencers and coupons commemorating more than 350,000 app downloads.」

「In the mail-order business, the company continued the 60th anniversary campaign launched in February 2021 and pursued measures including expanded web advertising and social media influencer marketing focused on school products and sales promotion products.」

「In the mail-order business, the company continued the 60th anniversary campaign launched in February 2021 and pursued sales promotion measures including social media initiatives using influencers and Instagram, as well as a campaign commemorating more than 200,000 downloads of the HIRAKI official app.」

「In terms of sales promotion, the rollout of various social media marketing initiatives, the introduction of the HIRAKI official app and related campaigns proved effective, leading to the acquisition of new customers and increased orders from existing customers. In particular, during the third and fourth quarters of the fiscal year, orders exceeded the year-earlier period in every product category, and both order volume and order value grew by double digits year on year.」

「In terms of sales promotion, the rollout of various social media marketing initiatives and the introduction of the HIRAKI official app proved effective, leading to the acquisition of new customers and increased orders from existing customers. In particular, during the third quarter of the fiscal year, orders exceeded the year-earlier period in every product category, and both order volume and order value grew by double digits year on year.」

「In the mail-order business, amid calls for people to refrain from going out during the COVID-19 pandemic, the company introduced attractive shoes, clothing and other sales promotion products capable of driving orders to meet stay-at-home demand. Social media initiatives also proved effective, leading to increased acquisition of new customers, particularly in the Kanto region, while orders through July grew by double digits year on year, led by clothing, interior goods and miscellaneous items.」

「In the mail-order business, the company pursued customer acquisition and higher repeat-purchase rates by intermittently rolling out sales promotion measures, including 6 TV commercial campaigns mainly targeting the three major metropolitan areas, free catalog placement at a total of 20,000 stores, primarily ¥100 shops and food supermarkets, a complete redesign of its e-commerce website aimed at making it more user-friendly for mothers raising children, web campaigns such as the campaigns commemorating the new era name, pre-tax-increase bulk purchases and support for schools, and newspaper advertising.」

「As sales promotion measures, the company continued to implement various campaigns and clearance sales, including expanded mass-market initiatives such as TV commercials and newspaper advertising, expanded web initiatives such as affiliate and social media advertising, and 1-to-1 email and LINE member coupons.」

「As sales promotion measures, following the new era campaign, the company conducted monthly campaigns including web-focused summer clearance sales and Shoe Festival campaigns, and distributed 1.2 million free catalogs, up 30% year on year, while working to increase orders from new and existing customers.」

「In the direct mail-order business, traffic to the website increased steadily as a result of expanded sales promotions, including television advertising, various sales promotions such as a campaign commemorating the new era name, and expanded web affiliate advertising.」

「In the direct mail-order business, we developed television advertising, the free placement of catalogs at 20,000 stores, mainly food supermarkets, school-support campaigns in August and February, and campaigns commemorating LINE@ surpassing 300,000 friends, while working to acquire new customers and improve the repeat-purchase rate among existing customers.」

「To acquire new customers and improve the repeat-purchase rate among existing customers, we implemented sales-enhancement measures including television advertising, school campaigns, LINE and ID integration, and the distribution of coupons commemorating LINE@ surpassing 200,000 friends.」

「In the direct mail-order business, we worked to acquire new customers and improve the repeat-purchase rate among existing customers through television advertising focused on the three major metropolitan areas, school campaigns, the launch of LINE Shopping, and stronger integration between LINE and web members, in addition to further strengthening web orders, which account for more than half of total orders.」

「We worked to acquire new customers and increase the repeat-purchase rate among existing customers through sales promotion measures including television advertising in the Kanto region and 4 other areas, inserting flyers into ¥100 shop shopping bags, and launching LINE Shopping.」

「We broadcast television commercials for a total of 6 months, mainly in the Tokyo metropolitan, Chubu, and Kansai regions, and worked to acquire new customers by placing 2.4 million free catalogs at 27,000 food supermarkets and ¥100 shops nationwide and inserting 7.2 million flyers into shopping bags.」

「In the direct mail-order business, we implemented sales promotion measures including television advertising at the beginning of the spring/summer and autumn/winter seasons, the free placement of catalogs at 17,000 supermarkets and other locations in total, the insertion of 6.5 million flyers into ¥100 shop shopping bags, and expanded customer contact through the web.」

「In the direct mail-order business, we implemented sales promotion measures including television advertising in April, May, and September, the free placement of catalogs at more than 10,000 supermarkets, ¥100 shops, and other locations in total, and the insertion of 2.5 million flyers into ¥100 shop shopping bags.」

「In the direct mail-order business, we implemented sales promotion measures including television advertising in the Kanto, Kansai, and 4 other regions and the free placement of 500,000 catalogs. We also launched promotional products such as “PITT Sandals (¥499)” and “JOG-Kei Air (¥780)” and worked to acquire new customers and increase the repeat-purchase rate among existing customers.」

「To acquire new customers, we ran television commercials for a total of 5 months, mainly in the Tokyo metropolitan, Chubu, and Kansai regions. In conjunction with the commercials, we placed 2 million free catalogs at approximately 16,000 food supermarkets, ¥100 shops, and other locations nationwide, raising awareness of the Company and directing customers to our website.」

「In the direct mail-order business, we broadcast television commercials for a total of 4 months, mainly in the Kanto, Kansai, and Tokai regions. Sales promotion measures, including an enhanced web strategy and a coupon giveaway campaign commemorating the 10th anniversary of the listing held from February to November, together with appealing promotional products, contributed to acquiring new customers and increasing orders. Net sales were ¥7,314 million, up 6.5% year on year.」

「In the direct mail-order business, sales promotion measures, including television commercials broadcast for a total of 3 months mainly in the Kanto and Kansai regions, enhanced web marketing, and a closed-entry sweepstakes campaign commemorating the 10th anniversary of the listing held from February to November, contributed to the increase in new customers. Net sales were ¥4,638 million, up 5.7% year on year.」

「In the direct mail-order business, television advertising in the Kanto, Kansai, and 3 other regions, together with the effect of word-of-mouth spread through social media, helped increase orders. Net sales were ¥2,713 million, up 8.3% year on year.」

「To acquire new customers, we progressively expanded the television commercials launched in October 2014 in Fukuoka and Shizuoka, covering the whole country, including the Kanto region, by October 2015. In conjunction with the television commercials, we placed free catalogs at approximately 15,000 supermarkets, ¥100 shops, and other stores nationwide, raising awareness of the Company and directing customers to our website.」