Sales promotion through products and a campaign commemorating the 10th anniversary of the listing
First written in FY2017-Q1. 3 of 5 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2018.
No other company in this theme has enough history to compare yet.
- FY2018DroppedAnnual reportThe business policy and results discussion for the fiscal year did not list the products commemorating the 10th anniversary of the listing or the anniversary appreciation event as separate initiatives.
- FY2017AdvancedAnnual report
「In terms of products, the exceptionally low-priced promotional products launched to commemorate the 10th anniversary of the listing each became a hit, selling more than 100,000 pairs. Specifically, Jog-Karu (¥780) sold more than 400,000 pairs across the spring/summer, autumn/winter and Air series, PITTSandal (¥499) sold more than 220,000 pairs, and Boa Moca (¥780) sold more than 140,000 pairs, making these products key drivers of orders.」
Sales of the products commemorating the 10th anniversary of the listing accumulated throughout the year, with multiple products exceeding 100,000 pairs and the top product reaching 400,000 pairs. - FY2017-Q3AdvancedAnnual report
「In the direct mail-order business, we broadcast television commercials for a total of 4 months, mainly in the Kanto, Kansai, and Tokai regions. Sales promotion measures, including an enhanced web strategy and a coupon giveaway campaign commemorating the 10th anniversary of the listing held from February to November, together with appealing promotional products, contributed to acquiring new customers and increasing orders. Net sales were ¥7,314 million, up 6.5% year on year.」
The 10th anniversary initiatives expanded into coupon giveaway campaigns and highly appealing promotional products, which, together with television commercials and web initiatives, contributed to acquiring new customers and increasing orders. - FY2017-Q2AdvancedAnnual report
「In the direct mail-order business, sales promotion measures, including television commercials broadcast for a total of 3 months mainly in the Kanto and Kansai regions, enhanced web marketing, and a closed-entry sweepstakes campaign commemorating the 10th anniversary of the listing held from February to November, contributed to the increase in new customers. Net sales were ¥4,638 million, up 5.7% year on year.」
Listing-anniversary promotional initiatives were developed into 3 months of cumulative TV commercial and web advertising campaigns and closed-entry sweepstakes, contributing to an increase in new customers and a 5.7% increase in mail-order sales. - FY2017-Q1First statedAnnual report
「The PITTSANDAL (¥499), launched in March as a product commemorating the 10th anniversary of the Company's listing, became a hit product, with sales approaching 200,000 pairs. In the discount business, the Company actively conducted initiatives including a 10th anniversary customer appreciation sale and extended external events, but sales were ¥2,133 million (down 1.6% year on year).」
Products commemorating the 10th anniversary of the listing, the customer appreciation sale and extended external events are described as separate initiatives for the first time. The anniversary product was priced at ¥499 and sold nearly 200,000 pairs.