Comprehensive Brand Management and the Optimal Mix of Private-Label and National-Brand Products
First written in FY2017. 7 of 15 entries say "Restated". Latest entry: 2026-09-29.
The whole theme swung hardest in 2025: 3 of 19 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- 2026-09-29AdvancedChanges in Directors and Officers
「The Bags & Accessories Division and the Sports & Golf Gear Division will be consolidated to establish the Gear & Accessories Division, with the aim of maximizing the value of private-label products by improving planning capabilities, strengthening the development structure and streamlining production management.」
PB商品の企画・開発・生産管理を一体的に強化する組織再編が示され、ブランド・商品開発施策が実行体制の面で具体化した。 - FY2026RaisedAnnual report
「For national brands, we will deepen partnerships with major brands and significantly expand the rollout of products sold through limited distribution channels and jointly developed products. For private brands (PB), we will move away from a focus on low prices, enhance functionality and design, and deliver products at affordable prices. We will also develop and roll out highly distinctive products targeting specialized areas, while promoting the use of intellectual property and collaborations to enhance uniqueness and add value.」
The former policy of achieving the best mix of national brands and private brands has been expanded to include a significant increase in limited-distribution and jointly developed products, higher functionality and improved design for PB products, and specialization, intellectual property and collaborations. - FY2023RestatedAnnual report
「To enhance its range of distinctive and attractive products, the Group is further deepening its collaborative framework with major national brands and focusing on developing high-quality, reasonably priced private-label products.」
The company continues to differentiate its products by deepening collaboration with major national brands and developing high-quality, reasonably priced private-brand products. - FY2022AdvancedAnnual report
「We will differentiate ourselves from competitors by enhancing the appeal of our proprietary brands centered on Tigora and Ignio and increasing their recognition in the market.」
In addition to refreshing existing private brands and collaborating with national brands, the company clearly stated its intention to raise market awareness of its own brands, centered on TIGORA and IGNIO, and differentiate them from competitors. - FY2022-Q2RestatedAnnual report
「We also advanced the expansion of product lineups exclusive to our company through collaboration with major national brands and launched promotional initiatives, focusing on securing sales.」
We continue to expand product lineups exclusive to our company through collaboration with major national brands and pursue promotional initiatives. - FY2022-Q1AdvancedAnnual report
「We also strengthened our product offering, including by expanding products exclusive to our company through collaboration with major national brands, and focused on securing sales.」
We are putting into practice measures to strengthen our product offering by expanding products exclusive to our company through collaboration with major national brands. - FY2021-Q3AdvancedAnnual report
「We are also deepening our collaborative framework with business partners by jointly developing products exclusive to our company with manufacturers and disseminating information through original content.」
Collaboration with business partners has progressed to specific initiatives, including joint development with manufacturers of products exclusive to our company and information delivery through original content. - FY2021-Q2RestatedAnnual report
「As part of its partnership reforms, the Group has further deepened its collaborative framework with business partners and advanced joint product development and promotional activities. It has also continued to strengthen its product offerings, including by refreshing its private labels, while focusing on securing sales.」
We continue to strengthen our product offering through collaboration with business partners, joint product development and promotional activities, and the renewal of private-label brands. - FY2021-Q1RestatedAnnual report
「As part of its partnership reforms, the Group has further deepened its collaborative framework with business partners and advanced joint product development and promotional activities. It has also continued to strengthen its product offerings, including by refreshing its private labels, while focusing on securing sales.」
We continue to strengthen our product offering through collaboration with business partners, joint product development and promotional activities, and the renewal of private-label brands. - FY2020-Q3AdvancedAnnual report
「The Group also further deepened its collaborative framework with national sports brands, strengthening product-related initiatives such as launching products jointly developed exclusively for the Group and refreshing its private-label brands, while focusing on further increasing its sales share.」
We have made concrete progress on initiatives combining national-brand and private-label products by deepening collaboration with national brands, jointly developing and launching products exclusive to our company, and renewing our private-label brands. - FY2019-Q2RestatedAnnual report
「Under these circumstances, our group has been strengthening proposals for store merchandising by reviewing product ranges and display methods centered on national brands. We have also focused on increasing our sales share by strengthening in-store promotional activities, such as our original campaigns and expanding our club-fitting services, which are unique to physical stores.」
The policy of continuing to review product assortments centered on national brands, strengthen sales-floor proposals, and run proprietary campaigns to enhance the appeal of products and stores has been reiterated. - FY2019-Q1RestatedAnnual report
「Against this backdrop, our group progressively strengthened sales-floor proposals by reviewing product assortments and display methods centered on national brands. We also focused on increasing our sales share by strengthening promotional activities, including campaigns unique to our group.」
We continue to review product assortments centered on national brands, strengthen sales-floor proposals, and pursue promotional activities such as proprietary campaigns. - FY2018-Q2RestatedAnnual report
「Against this backdrop, our Group focused on increasing its sales share by reviewing the product mix centered on national brands and strengthening in-store merchandising proposals, while expanding the range of “sports casual” products under its high-quality, low-priced private labels and strengthening promotional activities such as proprietary campaigns.」
We continue to review product assortments centered on national brands and strengthen sales-floor proposals. The expansion of sports-casual offerings under our private brands was updated in t3. - FY2018-Q1AdvancedAnnual report
「In golfwear, business performed well as we began carrying notable new brands for both men's and women's products and strengthened sales-floor proposals combining them with bags and accessories.」
Specific brand and sales-floor reform initiatives advanced, including the launch of new brands and stronger sales-floor proposals combining them with bags and accessories. - FY2017First statedAnnual report
「② Achieve comprehensive brand management across the business (a) Strengthen brand power as a core competence of the group as a whole by managing the brand concepts of the company, stores, and products in an integrated manner. (b) While aiming to increase profit margins by enhancing the appeal of our proprietary brands, including Ignio, Kismark, and Tigora, and presenting them effectively to customers, we will also actively collaborate with national-brand manufacturers to achieve the optimal mix of private-label and national-brand products.」
A new plan was clearly outlined to strengthen brand power and profit margins by managing the brand concepts of the company, stores, and products in an integrated manner, promoting proprietary brands, and achieving an optimal mix with national brands.