Changes in Consumer Preferences and Misalignment of Product Strategy

「However, if the Group is unable to implement timely and appropriate product strategies in response to changes in consumer preferences, excess inventory and declines in selling prices may occur, which could affect the Group’s business results and financial position.」

「Same-store sales of golf products exceeded the previous year. Although overall demand continued to trend cautiously, sales remained firm due to growth in used clubs, whose product range had been expanded, and model changes for popular new clubs.」

「Same-store sales of golf products fell below the previous year's results. Used clubs, whose product range had been expanded, continued to grow steadily, and golf shoes and other products also performed well, but golf clubs were weak because the circumstances surrounding new product launches and price reductions differed from the previous year.」

「Same-store sales of golf products fell below the previous year's results. New golf models sold steadily, while sales of used clubs, whose product range had been expanded, also performed well.」

「Same-store sales of golf products fell below the previous year's results. New models and used clubs performed steadily, but golf apparel and accessories stagnated due to a decline in new buyers and the effects of the climate, including a prolonged hot spell and a warm winter.」

「Same-store sales of golf products fell below the previous year's results. Golf clubs performed relatively steadily due to the launch of new models of popular products, but overall sales stagnated because new demand declined following the end of the COVID-19 pandemic and some customers refrained from playing because of extremely hot summer weather.」

「Same-store sales of golf products fell below the previous year's results. Popular discounted models and new golf products performed steadily, but overall sales stagnated due to a decline in new demand following the end of the COVID-19 pandemic and a trend toward refraining from playing because of extremely hot weather.」

「Same-store sales of golf products were slightly below the previous year's results. The expansion of the golf market triggered by the COVID-19 pandemic began to level off. The company sought to secure demand by expanding its apparel and accessories ranges and strengthening sales promotions, but sales tended to stagnate as travel and other leisure activities recovered.」

「Demand momentum showed signs of slowing as travel and other leisure activities recovered following the easing of activity restrictions, but apparel and related accessories whose product ranges had been expanded sold well and remained firm.」

「Same-store sales of golf products exceeded the previous year's results. Sales of new clubs launched in the autumn were strong, and apparel and related accessories whose product ranges had been expanded also continued to perform well.」

「Same-store sales of golf products were slightly below the previous year's results. Club sales were subdued because the timing of new product launches and price reductions differed from the previous year, but solid demand continued as the number of players, particularly among younger people and women, increased. Apparel and accessories in particular performed well.」

「Same-store sales of golf products exceeded the previous year's results. Favourable market conditions continued as the number of players increased because golf was viewed as a leisure activity with a low risk of infection. Sales of new golf clubs were particularly strong and drove overall performance.」

「By main product category, same-store sales of golf products were slightly below the previous year's results. Although the number of players increased following the COVID-19 pandemic and favourable market conditions continued, sales did not reach the previous year's level because fewer new club products were launched than in the previous year. However, total company golf sales exceeded the previous year as e-commerce sales of clubs continued to expand steadily.」

「Same-store sales of golf products exceeded the previous year's results. Despite the impact of unseasonable weather, sales remained firm due to enhanced support for the beginner segment, which had expanded as a result of the COVID-19 pandemic, and the start of price reductions accompanying model changes for popular clubs.」

「Same-store sales of golf products significantly exceeded the previous year's results. Golf attracted attention as a sport that allowed people to avoid crowded environments during the COVID-19 pandemic, and the market remained strong as the number of relatively young players also increased. In this environment, the company continued to maximise its capture of demand by developing promotional initiatives with major manufacturers, strengthening in-store presentation and further improving service levels at stores.」

「Same-store sales of golf products significantly exceeded the previous year's results. As golf attracted attention as a sport that allowed people to avoid crowded environments during the COVID-19 pandemic and the market became more active, our group captured this demand to the greatest extent possible by working with major manufacturers on promotional initiatives, strengthening in-store presentation and further improving service levels at stores.」

「Same-store sales of golf products exceeded the previous year's results. Sales remained strong, supported by stronger promotional activities at the launch of popular new golf clubs, as golf attracted attention as a sport that allowed people to avoid crowded environments during the COVID-19 pandemic.」

「Same-store sales of golf products exceeded the previous year's results. Performance was supported by stronger joint promotional activities with manufacturers when popular clubs were launched and playing conditions that were better than usual due to the warm winter.」

「Same-store sales of golf products exceeded the previous year's results. Sales remained strong due to the start of price reductions accompanying model changes for leading clubs and a rush in demand ahead of the consumption tax increase.」

「Same-store sales of golf products fell below the previous year's results. The company strengthened sales efforts, including proprietary campaigns, in conjunction with the launch of new-model clubs, but this was not enough to offset the reversal from the previous year's strong performance driven by the launch of popular models. For golf apparel, in-store merchandising proposals were strengthened, but sales remained sluggish due to the significant impact of the warm winter.」

「Same-store sales of golf products fell below the previous year's results. The company strengthened sales efforts in conjunction with the launch of high-profile clubs, but this was not enough to offset the reversal from the previous year's strong performance driven by the launch of popular models. For golf apparel, the company strengthened the introduction of new, high-profile brands for both men and women and in-store merchandising proposals combining apparel with bags and accessories, but sales remained sluggish because temperatures were higher than usual, reducing demand for cold-weather clothing.」

「Same-store sales of golf products fell below the previous year's results. For golf clubs, the group conducted its proprietary advance reservation campaign and strengthened sales in conjunction with the launch of high-profile clubs, but this was not enough to offset the reversal from the previous year's strong performance driven by price reductions on popular models. For golf apparel, the company strengthened the introduction of new, high-profile brands for both men and women and in-store merchandising proposals combining apparel with bags and accessories, but deteriorating playing conditions due to extremely hot and unsettled weather had an impact.」

「Same-store sales of golf products significantly exceeded the previous year's results. The group conducted its proprietary advance reservation campaign before the launch of new products from popular golf club brands and actively strengthened sales after launch, resulting in strong performance. Golf apparel also performed well, supported by the ongoing replacement of brands carried and stronger in-store merchandising proposals.」

「Same-store sales of golf products significantly exceeded the previous year's results. Golf clubs performed well because popular models launched in the spring sold strongly, and the company strengthened sales by conducting its proprietary advance reservation campaign before the launch of highly anticipated new products and a sales promotion campaign after launch. Golf apparel also performed well, supported by the introduction of new, high-profile brands for both men and women and stronger in-store merchandising proposals combining apparel with bags and accessories.」

「Same-store sales of golf products fell below the previous year's results. Sales were strong in the previous period because a new model from a popular brand was launched in December, but this period could not offset that performance, as sales were extremely sluggish from autumn through winter.」

「While golf clubs faced the effects of the reversal from the major brand model change in the previous year, the advance reservation campaign conducted in conjunction with the launch of a popular model had a certain effect, but sales of regular products remained sluggish.」

「Our proprietary “TGF” dial-fit golf shoes performed steadily, but our core golf clubs remained sluggish. The advance reservation campaign conducted in conjunction with the launch of a popular model generated a certain effect, with reservations significantly exceeding those for the previous model, but sales of regular products remained extremely sluggish.」

「As our group handles products with strong hobby appeal, such as golf clubs and ski wear, we are affected by changes in consumer preferences.」