Strengthening Wholesale Sales in the Cosmetics and General Merchandise Business

「In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It pursued differentiation from competitors through original promotions using アプライドグループ’s own farm, “ひーな農園,” an expanded lineup of original goods featuring ハウズ’s official character “むにゃむ,” and member-only benefit sales for ハウズプレミアムメンバーズ. Wholesale sales declined, resulting in revenue of ¥10,263 million, down 16.6% year on year.」

「② In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It pursued differentiation through the development of products featuring ハウズ’s official character むにゃむ and expanded its product lineup. Wholesale sales declined, resulting in revenue of ¥3,807 million, down 20.6% year on year.」

「In addition, the company sought to increase revenue by expanding wholesale sales using its store procurement network.」

「In addition, the company sought to increase revenue by expanding wholesale sales using its store procurement network.」

「② In the cosmetics and general merchandise business, the company aims to create “small moments of happiness” through a general merchandise store filled with small discoveries. It held original events, including a harvest festival at the Applied Group’s own farm, “ひーな農園,” cooking classes and workshops, and advanced differentiation through original products. In addition, wholesale sales remained solid, and revenue was ¥8.081 billion, up 49.0% year on year.」

「② In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It increased the number of premium members through locally focused promotions using ひーな農園 (the Company’s own farm), ハウズスクール and ハウズキッチン. In addition, wholesale sales remained firm, resulting in revenue of ¥4,871 million, up 64.6% year on year.」

「② In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It enhanced the appeal of its stores by offering salad buffets using freshly harvested vegetables from ひーな農園 (the Company’s own farm), holding workshops, cooking classes and flower-arranging classes, among other initiatives, and promoted revenue growth through premium member-only sales and other measures. In addition, wholesale sales remained firm, resulting in revenue of ¥2,434 million, up 77.9% year on year.」

「In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It pursued new customer acquisition by holding various classes and distributing video advertisements, while strategically reducing wholesale sales. As a result, revenue was ¥7,853 million, down 53.3% year on year.」

「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." It worked to attract more customers through original events promoted via social media, promoted differentiation through the introduction of products offering proposals to customers, and recorded sales of ¥5,423 million, down 54.4% year on year, due to a reduction in wholesale sales.」

「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." It worked to attract customers by distributing event information and discount coupons through the official Howz app and offering lunch and café items using seasonal ingredients, promoted differentiation through private-label products, and recorded sales of ¥2,959 million, down 61.1% year on year, due to a reduction in wholesale sales.」

「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." It worked to attract more customers through promotions on the Howz Online website and locally focused promotions through workshops and cooking and flower-arrangement classes, promoted differentiation through the development and sale of private-label products, and recorded sales of ¥1,368 million, down 55.2% year on year, due to a reduction in wholesale sales.」

「The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." It worked to attract customers locally by introducing new menu items at its lunch and café business and holding experience-based events such as cooking classes, promoted differentiation through the development and sale of private-label products, and benefited from steady growth in wholesale sales, resulting in sales of ¥16,814 million, compared with ¥13,328 million in the same period of the previous year.」

「② In the cosmetics and general merchandise business, the company aims to create “small moments of happiness” through a general merchandise store filled with small discoveries. By offering lunch and café services in the ハウズキッチン corner, holding cooking classes and tasting events, and launching private-label products such as rice-flour pancake mix, it captured a broad range of customer needs. In addition, export sales remained solid, and revenue was ¥7.605 billion, compared with ¥6.120 billion in the same period of the previous year.」

「② In its cosmetics and general merchandise business, the company sought to become a general merchandise store creating “small moments of happiness” and filled with small discoveries, encouraged visits from a broad range of customers by serving carefully selected seasonal ingredients at ハウズ Kitchen, enhanced its product range centered on differentiated products, focused on export sales, and recorded sales of ¥3.058 billion, compared with ¥2.349 billion in the previous year.」

「In its cosmetics and general merchandise business, the company sought to become a general merchandise store creating “small moments of happiness” and filled with small discoveries. It expanded its customer base by selling private-label products and serving lunch and sweets at ハウズ Kitchen using carefully selected seasonal ingredients based on specific themes, while wholesale and mail-order sales grew steadily against the backdrop of stay-at-home consumption, resulting in sales of ¥13.328 billion, up 78.1% year on year.」

「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." By launching private-label products and expanding its range centered on differentiated products, wholesale and mail-order sales grew steadily against a backdrop of stay-at-home consumption, resulting in sales of ¥10,330 million, up 80.3% year on year.」

「The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." By launching private-label products, expanding its range centered on differentiated products, and strengthening wholesale and mail-order sales, it recorded sales of ¥6,120 million, up 66.6% year on year.」

「In the cosmetics and general merchandise business, the Company strengthened wholesale sales, expanded its product range centered on private-label and differentiated products, and recorded sales of ¥3,672 million, up 93.1% year on year.」