Hybrid Marketing Combining Digital and Offline Channels
First written in FY2021. 8 of 14 entries say "Restated". Latest entry: FY2027-H1.
7 other companies' latest entry also says "Restated".
- FY2027-H1RestatedAnnual report
「In marketing, we built an efficient customer-acquisition system by developing our own digital strategy using thematic social media and websites, enabling us to approach a broad range of potential customers in higher price bands as well as digital-native consumers.」
We plan to continue digital marketing using social media and websites, approaching not only digital-native customers but also prospective customers in the higher-price segment. - 2026-06-09AdvancedFinancial results briefing materials
「Approximately 80% of customer acquisition comes through the web」
The company reported that approximately 80% of customer acquisition came through the web and that its web response rate was 77.5%, based on a combination of websites, social media, video and TV commercials. - FY2026AdvancedAnnual report
「The number of followers of our Instagram account exceeded 50,000 in April 2025, and the number of followers of our TikTok account exceeded 10,000 in November 2025.」
We disclosed that the number of social media followers exceeded 50,000 for Instagram in April 2025 and 10,000 for TikTok in November 2025. This represents tangible progress in awareness and branding initiatives through digital marketing and video content. - FY2026-H1RestatedAnnual report
「The Company is conducting proprietary digital marketing using themed websites, social media and video content to ensure that information about the Group reaches customers with a high level of interest, while efficiently attracting a broad range of prospective customers considering purchasing a home.」
We continue to pursue customer-acquisition initiatives combining digital media and video content to approach both interested and prospective customers. - FY2025-H1RestatedAnnual report
「The Company is conducting proprietary digital marketing using themed websites, social media and video content to ensure that information about the Group reaches customers with a high level of interest, while efficiently attracting a broad range of prospective customers considering purchasing a home.」
We continue to pursue customer-acquisition initiatives using digital media and video content to approach both interested and prospective customers. - FY2024-Q2RestatedAnnual report
「The Company is conducting proprietary digital marketing using themed websites, social media and video content to ensure that information about the Group reaches customers with a high level of interest, while efficiently attracting a broad range of prospective customers considering purchasing a home.」
We continue to pursue customer-acquisition initiatives using digital media and video content to approach both interested and prospective customers. - FY2024-Q1RestatedAnnual report
「The Company is conducting proprietary digital marketing using themed websites, social media and video content to ensure that information about the Group reaches customers with a high level of interest, while efficiently attracting a broad range of prospective customers considering purchasing a home.」
We continue to pursue customer acquisition using a combination of digital media and video content to approach both interested and prospective customers. - FY2023AdvancedAnnual report
「We are deploying digital marketing through themed websites and social media, including the website for our custom-home brand Ｆの家, which was renewed in December 2022, to build an efficient customer-acquisition system by reliably delivering content to customers with strong interest and broadly approaching prospective customers considering purchasing a home. We are also strengthening the distribution of video content on social media and video-sharing websites to raise awareness and strengthen our branding.」
The renewal of the website and stronger distribution of video content advanced customer-acquisition initiatives combining digital and mass media. - FY2023-Q3AdvancedAnnual report
「From August 2022, we began airing new commercials in the Tokai and Tokyo metropolitan areas to raise awareness and strengthen our brand.」
We began airing new commercials in the Tokai and Tokyo metropolitan areas in August 2022 and implemented initiatives to raise awareness and strengthen our brand in addition to our previous digital marketing centered on websites and social media. - FY2023-Q2RestatedAnnual report
「Furthermore, we are conducting efficient customer acquisition by deploying our proprietary digital marketing through themed websites and social media, ensuring that information about our Group reaches customers with strong interest while also broadly approaching prospective customers considering purchasing a home」
We continue to implement customer-acquisition initiatives targeting both interested and prospective customers through websites and social media. - FY2022-Q3AdvancedAnnual report
「Furthermore, amid the COVID-19 era, in which lifestyles and consumer behavior are changing through such trends as staying at home and teleworking, demand for detached homes, particularly in suburban areas, continues to increase. We are strengthening an efficient customer-acquisition system by deploying our proprietary digital marketing through themed websites and social media, including the website for our custom-home brand アールギャラリー, which was renewed in October 2021, ensuring that information about our Group reaches customers with strong interest while also broadly approaching prospective customers considering purchasing a home」
The website for our custom-home brand アールギャラリー was renewed in October 2021, strengthening our customer-acquisition system through websites and social media. - FY2022-Q2RestatedAnnual report
「We are strengthening an efficient customer-acquisition system by deploying our proprietary digital marketing through themed websites and social media, ensuring that information about our Group reaches customers with strong interest while also broadly approaching prospective customers considering purchasing a home」
We continue to implement customer-acquisition initiatives targeting both interested and prospective customers through digital marketing using websites and social media. - FY2022-Q1RestatedAnnual report
「The Company is also conducting a broad range of efficient advertising activities to reach a wide customer base, including the use of its own themed websites and social media, television commercials and web advertising.」
The Company continues advertising using its own websites, social media, television commercials and web advertising. - FY2021First statedAnnual report
「Marketing that combines digital marketing centered on websites and social media with physical marketing through traditional media such as television commercials and magazines, as well as stores」
The Company attracts customers by combining the websites and social media of multiple brands with television commercials, magazines and stores.