Promoting Surimi and Noodle Products in Response to Health-Conscious Demand

「In terms of sales, surimi products remained firm, led by crab-flavored surimi products including The SURIMI, for which the company conducted active promotions, and fresh chikuwa products such as the company's original products Chiichiku® and Takefue.」

「We will expand our product lineup to meet customer needs for high protein, low fat, low carbohydrates, health consciousness, convenience and enjoyment, conduct promotions using social media, and strengthen in-store merchandising at retailers.」

「During the New Year's sales campaign, the company conducted promotional activities including in-store promotional initiatives and information sharing through social media, and sales grew from the previous year.」

「In the retail division, the company promoted the appeal of its core surimi products as healthy foods that provide high-quality protein conveniently, through in-store and social media promotions. As a result, the category as a whole grew, led by imitation crab, fresh chikuwa and hanpen.」

「In terms of sales, core seafood surimi products such as imitation crab and hanpen posted significant growth throughout the year.」

「Proposals for meal occasions and promotions using social media were successful, and sales of other seafood surimi products, including chikuwa, hanpen and character kamaboko products made using the company’s proprietary manufacturing process, such as “Sumikko Gurashi Kamaboko” and “Cinnamoroll Pompompurin Kamaboko,” exceeded those in the year-earlier period. During the New Year shopping season, the company launched the “New Year Project” as a promotion through a special website and social media」

「Proposals for meal occasions and promotions using social media were successful, and sales of other seafood surimi products, including chikuwa, hanpen and satsuma-age, exceeded those in the year-earlier period. In addition, character kamaboko products made using the company’s proprietary manufacturing process, including “Sumikko Gurashi Kamaboko” and “Cinnamoroll Pompompurin Kamaboko,” increased sales with support from younger customers.」

「For sales promotion, the company carried out in-store merchandising jointly with retailers throughout the year, as well as promotional initiatives through social media emphasizing the health benefits of seafood surimi products and their suitability as ingredients for time-saving and convenient meals.」

「Promotions using social media and information disseminated through a special website for the New Year shopping season were also successful.」

「In addition to imitation crab and chikuwa, character kamaboko products made using the company’s proprietary manufacturing process, including “Sumikko Gurashi Kamaboko” and “Hello Kitty Pompompurin Kamaboko,” performed well in sales among the next generation of consumers. The company also actively conducted promotional campaigns through social media, contributing to greater product awareness and sales growth.」

「The company used social media to promote its proprietary high-value-added products, including “Chee Chikuwa®” and “Shitaraba®,” as well as its core product “Takefue®,” contributing to sales growth.」

「For its core seafood surimi and prepared food products, the company implemented in-store merchandising jointly with retailers, as well as promotions through social media emphasizing health and convenience」

「In terms of sales, the company successfully promoted its core seafood surimi products by emphasizing convenience, versatility and a healthy image, primarily through social media, in response to food trends such as demand for eating at home and health consciousness. Seafood surimi products such as kamaboko and imitation crab continued to perform well overall. For prepared foods, the company carried out sales promotion activities centered on the strong-performing 0g net-carb noodles, further emphasizing their low carbohydrate content, low calories and high dietary fiber.」

「We launched “High Protein, Delicious as Is” and “Deliciously Reduced Salt” promotions in response to growing demand for home dining and health-oriented foods, and kamaboko and kanikama continued to perform well. Promotional activities for noodle-like products, centered on the strong-performing 0g Carbohydrate Noodles, highlighting their low carbohydrate content, low calorie count and high dietary-fiber content, also proved effective, driving growth in prepared foods year on year.」