Expanding Osechi Product Sets and the “Teach Me About Osechi” Campaign
First written in FY2022-Q3. 3 of 5 entries say "Advanced", first in FY2023-Q3. Latest entry: FY2024.
15 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「By proposing food occasions and conducting promotions using social media throughout the year, including during the New Year selling season, the company believes it successfully improved awareness and understanding of both the Company and its products.」
We continue to propose food occasions throughout the year, including the New Year shopping season, and promote products through social media, with the aim of increasing awareness of products including osechi and New Year items. - FY2024-Q3AdvancedAnnual report
「During the New Year selling season, the company promoted the “New Year Project” through a dedicated website and social media. Set products combining kamaboko, the No. 1 datemaki by market share, and products such as kamaboko, datemaki and kuri-kinton in a single package, helping reduce preparation time and effort, also achieved steady sales growth.」
During the New Year selling season, the company ran the “New Year Project,” and set products emphasizing shorter preparation time and convenience achieved steady sales growth. - FY2023AdvancedAnnual report
「During the New Year selling season, convenient osechi set products requiring only arrangement on a plate increased sales.」
Sales of osechi set products emphasizing convenience increased, and the results of this initiative were incorporated into the full-year explanation of the domestic food business. - FY2023-Q3AdvancedAnnual report
「In addition to core New Year products such as kamaboko and datemaki, set products that reduce preparation time and effort achieved strong sales, resulting in New Year product sales exceeding the previous year.」
Osechi set products offering shorter preparation time and greater convenience achieved strong sales, and New Year product sales exceeded the previous year. - FY2022-Q3First statedAnnual report
「In addition to standard osechi products such as kamaboko, datemaki and boxed osechi assortments, the company expanded and proposed set products reflecting customer requests. It also launched the “Teach Us About Osechi!” campaign to increase the rates at which customers prepare and eat osechi, and the business performed well.」
The company newly gave concrete shape to measures to increase the rates at which customers prepare and eat osechi by expanding osechi set products tailored to customer requests and running the “Teach Us About Osechi!” campaign.