Plan to make the fiscal year ending February 2021 a year of rebuilding the internal organizational structure

「During the current interim consolidated accounting period, to prepare for an increase in the number of new products going forward, we reviewed our advertising validation process and production structure in addition to using generative AI. Specifically, we changed some of our methods for validating creative content and reviewed the division of responsibilities in the production process, thereby developing a structure that enables specialised personnel to focus on higher-value planning and validation work.」

「During the current consolidated fiscal year, the company strengthened the structure of the team, including by increasing its staffing, and is working to expand its lineup of hit products by setting and managing KPIs calculated backward from its new-product launch targets.」

「Strengthen the organizational structure by increasing staff in specialist teams and setting and managing KPIs based on new-product launch targets」

「Since the previous fiscal year, we have continuously worked to improve training, establish organizational structures and consider the use of AI in order to create “good creative,” including advertisements with high click-through rates and sales pages with particularly high purchase rates. As a result, during the second quarter from 1 June 2025 to 31 August 2025, the number of new customers acquired through our websites and other channels increased 10% from the first quarter from 1 March 2025 to 31 May 2025.」

「In light of the current situation, the company will work to establish and improve its internal education and training systems and strengthen recruitment for its customer acquisition divisions. It will focus on raising the capabilities of the creative division through measures including building an organizational foundation. In recruitment, it is focusing on acquiring personnel who possess creative skills and design sensibility as well as the entrepreneurial mindset and leadership skills needed to lead the planning and execution of strategy as the person responsible for an individual product.」

「In light of the current situation, the company will work to establish and improve its internal education and training systems and strengthen recruitment for its customer acquisition divisions. It will focus on raising the capabilities of the creative division through measures including building an organizational foundation, with the aim of steadily increasing the number of new customers acquired.」

「Going forward, the company will need to continue producing creative work at a higher level. It will therefore continue to focus on raising the capabilities of the creative division through hiring experienced personnel, internal training and building an organizational foundation, with the aim of steadily increasing the number of new customers acquired.」

「In light of this situation, the company will again strengthen the structure of its creative division. Even within the broad category of creative work, advertising and sales pages require different skills. The company will assign personnel appropriately based on their respective strengths and weaknesses, hire experienced personnel and improve sales-page creation skills. It will also review the objectives and resource allocation of the customer acquisition divisions, first seek to restore current new customer acquisitions, and build an organizational foundation that can pursue expansion measures while maintaining that recovery.」

「In light of this situation, the company will again strengthen the structure of its creative division. Even within the broad category of creative work, advertising and sales pages require different skills. The company will assign personnel appropriately based on their respective strengths and weaknesses, hire experienced personnel and improve sales-page creation skills in order to increase the number of new customers acquired.」

「During the first six months of the current fiscal year, the number of new customers acquired through the company's own websites and other channels increased 411% year on year and 26% from the immediately preceding quarter.」

「As a result, we established a workflow that enables us to maximize the potential of our products and have achieved improvements in the creative division’s skills, including the ability to continuously produce creative with high acquisition efficiency.」

「As a result of ongoing efforts to hire experienced personnel with advanced skills and extensive experience, establish a training system and a dedicated training team, and review the evaluation system, the creative division's improved skills are beginning to bear fruit, and the number of new customer acquisitions recovered during the first six months of the current consolidated fiscal year.」

「We have worked continuously over the long term to improve the shortage of creative resources and training, which was the most significant internal factor. During the cumulative first quarter, signs of improvement finally began to emerge, and new customer acquisitions are recovering.」

「During the current consolidated fiscal year, the company had not fully resolved this issue and was unable to create many advertisements or sales pages capable of acquiring new customers within the cap CPO.」

「In the creative division, which had been an issue for some time, the hiring of highly experienced personnel is beginning to bear fruit. From December 2021, following the end of the third quarter of the current consolidated fiscal year, the company changed the organizational structure of its customer acquisition divisions, including the creative division. As a result, it will focus on raising creative capabilities and acquiring new customers for products aimed at the mass market.」

「The company will continue strengthening its web marketing department to acquire more new customers who will generate future sales and profit. It has revised its organizational structure so that the representative director and president, who has extensive experience and knowledge in web marketing, directly oversees the department. In addition to establishing an internal training system, the company is accelerating the hiring of experienced personnel with strong skills and promoting measures to strengthen creative capabilities and improve LTV.」

「The company has positioned the fiscal year ending February 2021 as a year for resolving current issues and rebuilding its internal organizational structure with a view to medium- to long-term growth. It is focusing in particular on resolving issues that arose in the previous fiscal year and strengthening the creative and product development divisions.」

「The company has positioned the fiscal year ending February 2021 as a year for resolving current issues and rebuilding its internal organizational structure with a view to medium- to long-term growth. It is focusing in particular on resolving issues that arose in the previous fiscal year and strengthening the creative and product development divisions.」