Developing New Customer Acquisition Channels Outside Web Advertising
First written in FY2020-Q2. 22 of 24 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-10-15.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「During the current interim consolidated accounting period, we also began initiatives to create new growth opportunities, including developing new advertising placements, launching operations on TikTok Shop as a new sales channel and promoting video posts by TikTok influencers.」
For new customer acquisition channels, including those outside web advertising, we expanded beyond developing new advertising placements to launching TikTok Shop and promoting video posts by TikTok influencers. - FY2026AdvancedAnnual report
「During the consolidated fiscal year, we pursued sales growth through a wide range of measures, including revising marketplace-focused creative materials such as product images and product-description pages, optimizing advertising, participating in sales campaigns on each e-commerce marketplace that have a significant impact on sales, and working to increase participation rates in sales campaigns.」
To expand customer-acquisition channels beyond e-commerce marketplaces, the company expanded its initiatives to include revising product images and product-description pages, optimizing advertising, and increasing participation in sales campaigns. - 2026-04-14AdvancedEarnings
「As a result, Amazon monthly sales exceeded ¥100 million in November 2025, recording the highest monthly sales in the Company’s history. Annual sales across all e-commerce marketplaces during the consolidated fiscal year also reached a record high.」
Following promotional initiatives on e-commerce marketplaces, creative revisions, advertising optimization and higher participation in sales events, Amazon monthly sales and annual sales across all marketplaces reached record highs. - FY2026-H1AdvancedAnnual report
「During the six-month interim consolidated accounting period, we continued marketplace-focused promotional activities, creative production and advertising optimization, participated in sales campaigns on each e-commerce marketplace that have a significant impact on sales, and worked to increase sales participation rates. As a result, sales increased substantially, with monthly sales on Amazon exceeding ¥100 million in July 2025.」
In addition to marketplace-focused promotions, creative production and advertising optimization, the company advanced measures to increase participation in sales campaigns, resulting in Amazon monthly sales exceeding ¥100 million in July 2025. - FY2024-Q3AdvancedAnnual report
「During the nine-month period ended December 2026, we continued marketplace-focused promotional activities, creative production and advertising optimization, participation in sales campaigns on each e-commerce marketplace, and also worked to begin handling new products, resume sales of products whose sales had been suspended due to excess orders, and use marketplace fulfillment services.」
In addition to marketplace promotions and advertising optimization, the company expanded its initiatives to include handling new products, resuming sales of suspended products, and using marketplace fulfillment services. - FY2024-Q2AdvancedAnnual report
「During the six-month period ended September 2026, we continued marketplace-focused promotional activities, creative production and advertising optimization, participation in sales campaigns on each e-commerce marketplace, and expansion of products sold exclusively through marketplaces. As a result, Amazon recorded record monthly sales in August 2023, while sales across e-commerce marketplaces remained firm.」
The company continued marketplace-focused promotions, creative production, advertising optimization, participation in sales campaigns and expansion of exclusive products, recording record monthly sales on Amazon in August 2023. - FY2024-Q1AdvancedAnnual report
「During the three-month period ended June 2026, we continued marketplace-focused promotional activities, creative production and advertising optimization, participated in sales campaigns on each e-commerce marketplace, and worked to expand products sold exclusively through marketplaces.」
The company continued marketplace-focused promotions, creative production, advertising optimization, participation in sales campaigns and expansion of exclusive products, driving record-high sales across its e-commerce marketplaces. - FY2023AdvancedAnnual report
「During the consolidated fiscal year, we conducted marketplace-focused promotional activities, creative production and advertising optimization, participated in sales campaigns on each e-commerce marketplace, and increased dedicated personnel.」
To expand new customer-acquisition channels, including those beyond web advertising, the company implemented marketplace-focused promotions, creative production, advertising optimization, participation in sales campaigns, and increases in dedicated personnel. - FY2023-Q2AdvancedAnnual report
「New customers acquired through e-commerce marketplaces during the three months ended September 2026 expanded to 141% of the first-quarter accounting period, reaching a record high for a quarterly accounting period.」
As a result of marketplace-focused promotions, creative production and advertising optimization, participation in sales campaigns, and increases in dedicated personnel, new customers acquired through e-commerce marketplaces reached 141% of the previous quarter, setting a new record. - FY2023-Q1AdvancedAnnual report
「During the three-month period ended June 2026, customer acquisitions expanded to 147% of the year-earlier period and 131% of the immediately preceding consolidated accounting period, driven by advertising operations using accumulated expertise in optimizing e-commerce marketplace advertising, marketplace-focused promotional activities and creative production, increases in dedicated personnel, and traffic generated by the increase in orders through the company's own website.」
As part of new customer-acquisition initiatives including channels beyond web advertising, new customers acquired through e-commerce marketplaces expanded to 147% of the year-earlier period and 131% of the immediately preceding consolidated accounting period. The company is advancing advertising optimization, marketplace-focused promotions and creative production, and increasing dedicated personnel. - FY2022AdvancedAnnual report
「For Kitanokaiteki Kobo, we had judged that expanding e-commerce marketplaces was a low priority based on their scale and customer characteristics. However, as the number of marketplace users has grown rapidly and marketplaces have shifted from places where users search specifically for and purchase products from major well-known brands to places where they search by product category, compare products regardless of brand recognition and then purchase, we judged that there was significant room for growth and are now strengthening sales through these marketplaces.」
The company raised the priority of e-commerce marketplaces, assigned dedicated personnel, developed products sold exclusively through marketplaces, and expanded promotional activities on Rakuten and Amazon. New customer acquisitions reached 134% of the previous fiscal year. - FY2022-Q3Diverging progress by channel and expansion of new initiativesAnnual report
「However, due to fatigue in the advertising creative that had generated strong customer acquisition, a sharp rise in advertising rates for certain media, and the decline in advertising volume on the media described above, new customers acquired through affiliate marketing during the three months ended December 2025 contracted to 51% of the immediately preceding accounting period.」
For customer acquisition beyond web advertising, new customers acquired through affiliate marketing contracted to 51% of the immediately preceding accounting period, while the company continued developing multiple channels and ordering pathways, including e-commerce marketplaces, product development for Amazon in the United States, telephone orders and customer roundtables. - FY2022-Q2AdvancedAnnual report
「As a result of these initiatives, the number of new customers acquired through affiliate marketing during the three months ended September 2025 expanded sharply to 199% of the year-earlier period, while it contracted to 80% compared with the immediately preceding accounting period.」
The company continued efforts including a dedicated affiliate marketing team, product briefings and exchanges of views on creative materials, bringing new customers acquired through affiliate marketing to 199% of the year-earlier period. However, advertising creative fatigue and soaring advertising rates reduced the figure to 80% of the previous quarter. E-commerce marketplaces expanded to 135% of the year-earlier period and infomercials to 376%. - FY2022-Q1AdvancedAnnual report
「During the three-month period ended June 2025, revenue exceeded forecasts at ¥2,306.738 million because the number of new customers acquired increased substantially more than expected, reaching 134% of the year-earlier period.」
New customer-acquisition initiatives, including those beyond web advertising, progressed, with new customer acquisitions reaching 134% of the year-earlier period. In particular, affiliate marketing expanded to 450%, e-commerce marketplaces to 265% and infomercials to 977%; the company also added call-center lines capable of accepting orders 24 hours a day and began placing advertisements on FM radio. - FY2021AdvancedAnnual report
「New customers acquired through affiliate marketing in the fourth-quarter accounting period increased to 3.8 times the level in the first-quarter accounting period. Total new customer acquisitions in the fourth-quarter accounting period increased to 2.2 times the first-quarter level, steadily attracting an internet purchasing segment different from the traditional one. New customers acquired through infomercials in the fourth-quarter accounting period increased to 8.4 times the first-quarter level.」
For customer acquisition beyond web advertising, affiliate marketing increased to 3.8 times, e-commerce marketplaces to 2.2 times and infomercials to 8.4 times the first-quarter levels. The company is also considering entering Amazon in the United States. - FY2021-Q3AdvancedAnnual report
「The number of customers acquired through affiliate marketing after these initiatives increased substantially to approximately 2.1 times the level before the initiatives. In particular, the number of new customers acquired through Amazon increased to approximately 3.7 times the level before the strengthening measures, steadily attracting an internet purchasing segment different from the traditional one.」
Beyond web advertising, customers acquired through affiliate marketing increased to approximately 2.1 times and new customers acquired through Amazon to approximately 3.7 times. In addition to expanding on Amazon in Japan, the company is considering entering Amazon in the United States and developing products exclusively for Amazon. - FY2021-Q2AdvancedAnnual report
「During the six-month period ended September 2024, we worked through a dedicated team to approach affiliate marketing operators in order to refocus on affiliate marketing, which had been a core customer-acquisition method until several fiscal years ago. The number of customers acquired through affiliate marketing after these initiatives increased to approximately 1.7 times the level before the initiatives began.」
The company strengthened affiliate marketing again as a customer-acquisition channel beyond web advertising, increasing acquisitions to approximately 1.7 times the pre-initiative level through efforts by a dedicated team. It also pursued shopping malls, magazine advertising and terrestrial television advertising. - FY2021-Q1AdvancedAnnual report
「During the three-month period ended June 2024, we worked through a dedicated team to approach affiliate marketing operators in order to refocus on affiliate marketing (Note 7), which had been a core customer-acquisition method until several fiscal years ago. Going forward, we aim to increase the number of new customers acquired by expanding the number of products handled and the advertising media in operation, while capitalizing on the strengths and characteristics of affiliate marketing. In addition, although only in certain regions, we are placing advertisements through methods other than our traditional web advertising, including terrestrial television and magazine advertising, particularly in women's magazines.」
For customer acquisition beyond web advertising, the company is strengthening affiliate marketing again through a dedicated team and is also pursuing terrestrial television and magazine advertising. - FY2020-Q2First statedAnnual report
「In addition, we established a dedicated planning team to explore new customer-acquisition methods, including advertising through methods other than the web advertising we have traditionally used and the engagement of influencers. Specifically, we are gradually expanding infomercial advertising on BS satellite television and other channels to reach customers who do not purchase products online, thereby developing a new market. We are also using advertising featuring newly appointed female image characters to capitalize on publicity and brand awareness.」
We established a planning team dedicated to exploring customer acquisition beyond web advertising and are developing new markets through infomercials on BS satellite television and other channels, as well as through the engagement of influencers and female image characters.