Increasing Osaka Ohsho Brand Awareness Through Shogi Events, Social Media and Other Channels
First written in FY2020-Q4. 4 of 5 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2027-H1.
8 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In terms of sales promotion, the Company worked to expand sales in the Chinese category through nationwide television commercials and the "Spring Osaka Ohsho Festival" giveaway campaign.」
It carried out nationwide television commercials and a giveaway campaign, advancing measures to increase awareness of and sales in the Chinese category, including the Osaka Ohsho brand. - 2026-10-07Advancedprtimes.jp
「This year, we will once again run special-value campaigns at our restaurants and online shop, respectively.」
Specific promotional measures were reported for Taiyo no Tomato Noodles, including the distribution of free vouchers at its restaurants and a sale at its official online shop in October 2026. - FY2025-H1AdvancedAnnual report
「As part of this fiscal year's advertising strategy, in addition to running nationwide television commercials in April 2024 to increase brand awareness, the company announced a new commercial spokesperson in August and will seek to maximise sales growth from September onward.」
Following the nationwide television commercials in April 2024, the company announced a new commercial spokesperson in August. It set out a policy of linking measures to increase brand awareness to sales growth from September onward. - FY2025-Q1AdvancedAnnual report
「As part of this fiscal year's advertising strategy, the company ran nationwide television commercials in April 2024 with the aim of increasing brand awareness.」
Nationwide television commercials were run in April 2024 to increase brand awareness. - FY2020-Q4First statedAnnual report
「As part of the events commemorating the 50th anniversary, the company provides professional shogi players with “shogi meals” at the 大阪王将 Osho Championship, a shogi tournament for which the company is a special sponsor. It is also working to increase awareness of the 大阪王将 brand through various channels, including YouTube and social media.」
As a 50th anniversary commemorative event, the company sponsored a shogi tournament and provided shogi meals, describing for the first time in specific terms its initiative to increase brand awareness through multiple channels, including YouTube and social media.