Strengthening the profitability of existing household products
First written in FY2016. 22 of 40 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-08-07.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Household product sales were ¥30,866 million, up 4.9% from the previous fiscal year. ・Sales of hot-pot seasonings were ¥11,656 million, up 8.1% from the previous fiscal year. ・Sales of the Other category were ¥4,413 million, up 17.6% from the previous fiscal year.」
Household product sales overall increased 4.9% from the previous fiscal year. Hot-pot seasonings benefited from sales initiatives for “Puchitto Nabe” and “Nabe-shabu,” while the Other category benefited from the addition of products such as “Puchitto Udon” and “Puchitto Chinese.” - FY2026-H1AdvancedAnnual report
「Household product sales were ¥14,910 million, up 3.1% year on year. ・In meat-related seasonings, sales were at the same level as the previous year, partly because the “Grated Daikon Sauce” revamped in February of the previous fiscal year remained steady despite persistently high fresh meat prices. ・In hot-pot seasonings, sales overall exceeded those of the same period of the previous year, driven by portioned seasonings such as “Puchitto Nabe.” ・In vegetable-related seasonings, sales exceeded those of the same period of the previous year due in part to stable vegetable prices.」
Household product sales increased 3.1% year on year. The company specifically cited the “Grated Daikon Sauce” revamp, contributions from “Puchitto Nabe” and other products, and growth in each seasoning category due to stable vegetable prices. - FY2025AdvancedAnnual report
「Household product sales were ¥29,419 million, up 2.2% from the previous fiscal year.」
Household product sales increased 2.2% from the previous fiscal year due to the effects of price revisions and expanded lineups in the hot-pot seasonings and Other categories. - FY2025-H1AdvancedAnnual report
「Household product sales increased as the meat-related seasonings and Other categories expanded their product lineups. Household product sales were ¥14,459 million, up 2.1% year on year.」
Household product sales grew as the product lineup was expanded, with sales increasing 2.1% year on year. - FY2024AdvancedAnnual report
「Household product sales were ¥28,798 million, up 2.0% from the previous fiscal year.」
Household product sales increased 2.0% from the previous fiscal year, supported by the revamp of products such as “Yakitori Sauce,” the new “Yakiniku Zaku Sauce Salt & Garlic,” and “Puchitto Udon.” - FY2024-Q3AdvancedAnnual report
「Although hot-pot and vegetable-related seasonings recorded revenue declines, household product sales overall increased year on year, helped by a recovery in sales as the prices of products subject to revisions became established. Meat-related seasonings grew, and the Other category, including “Puchitto Udon,” also increased sales.」
After household products overall had continued to fall below the same period of the previous year through the prior quarter, total sales for the first 3 quarters increased year on year, supported by the establishment of revised product prices, meat-related seasonings and products such as “Puchitto Udon.” - FY2024-Q2Household products overall continued to fall below the same period of the previous yearAnnual report
「Meanwhile, sales of household products fell below the same period of the previous year as meat-related, hot-pot and vegetable-related seasonings all recorded revenue declines.」
Household products overall fell below the sales of the same period of the previous year. While meat-related, hot-pot and vegetable-related seasonings all recorded revenue declines, the company also reported growth in some products due to product revamps and products such as “Puchitto Udon.” - FY2024-Q1AdvancedAnnual report
「(Household products) Sales increased year on year ・In meat-related seasonings, sales fell below the same period of the previous year due to the impact of the price revision for “Yakiniku Sauce” and other factors. ・In hot-pot seasonings, sales exceeded the same period of the previous year due to increased demand ahead of the price revision for “Sukiyaki Sauce,” as well as the results of promoting “Puchitto Nabe” as a year-round staple product.」
After household products overall had continued to fall below the previous year through the previous fiscal year, household product sales overall increased year on year in the first quarter. Higher sales of hot-pot seasonings contributed, while meat-related seasonings fell below the same period of the previous year due to the impact of price revisions and other factors. - FY2023Household product revenue decline partly offset by new productsAnnual report
「Household product sales were ¥28,231 million, down 1.4% from the previous fiscal year.」
While new “Golden Taste” products and filled “Puchitto Udon” products made some contribution, household product sales overall declined 1.4% from the previous fiscal year. - FY2023-Q3Household product revenue decline due to soaring fresh meat prices and other factorsAnnual report
「Sales of meat-related seasonings fell below the same period of the previous year, partly due to the impact of soaring fresh meat prices and price revisions for some products.」
While working to strengthen the earnings power of existing household products, the company reported that meat-related seasonings fell below the sales of the same period of the previous year due to the impact of soaring fresh meat prices and price revisions for some products. - FY2023-Q2Core products continued to fall below the previous year due to soaring fresh meat pricesAnnual report
「In meat-related seasonings, “Golden Taste” and “Grated Daikon Sauce” fell below the sales of the same period of the previous year due to reduced purchasing caused by soaring fresh meat prices, particularly imported beef, amid foreign-exchange effects and other factors.」
The impact of soaring fresh meat prices, particularly for imported beef, and reduced purchasing continued to affect core meat-related seasonings, with “Golden Taste” and “Grated Daikon Sauce” falling below the same period of the previous year. - FY2023-Q1Core meat-related seasonings fell below the same period of the previous yearAnnual report
「In meat-related seasonings, “Golden Taste,” “Grated Daikon Sauce” and other products fell below the sales of the same period of the previous year due to reduced purchasing caused by rising fresh meat prices, particularly imported beef.」
Core products “Golden Taste” and “Grated Daikon Sauce” fell below the same period of the previous year due to reduced purchasing caused by soaring fresh meat prices. - FY2022Household products overall fell below the previous yearAnnual report
「Household product sales fell below the previous fiscal year’s level. In meat-related seasonings, the company worked to strengthen its points of contact with customers for “Golden Taste” through advertising initiatives and other measures, but sales did not make up for the results when new products were launched in the previous fiscal year, resulting in sales of ¥12,755 million.」
The company explained that, despite strengthening customer contact through advertising initiatives and other measures, household products overall, including “Golden Taste,” remained below the previous fiscal year’s sales level. - FY2022-Q3RestatedAnnual report
「Household product sales fell below the sales level of the same period of the previous year. In meat-related seasonings, the company worked to strengthen its points of contact with customers for “Golden Taste” through advertising initiatives and other measures, but sales did not make up for the previous fiscal year’s results and fell below the sales level of the same period of the previous year.」
The company reaffirmed that household products overall and meat-related seasonings, including core product “Golden Taste,” remained below the sales level of the same period of the previous year. No significant change in the policy of strengthening earning power was indicated. - FY2022-Q2RestatedAnnual report
「Household product sales fell below the sales level of the same period of the previous year.」
Although the company reported household product sales below the same period of the previous year, it did not indicate any change in its policy of strengthening the earnings power of existing products. - FY2022-Q1Household products overall and core meat-related seasonings fell below the same period of the previous yearAnnual report
「Sales of household products fell below the sales level of the same period of the previous year. In meat-related seasonings, “Golden Taste,” “Yakiniku Sauce” and “Grated Daikon Sauce,” among others, did not reach the level of the same period of the previous year, partly because consumption driven by staying at home had stabilized, and sales fell below that level.」
Household products overall and core meat-related seasonings fell below the sales level of the same period of the previous year. The company explained that core products such as “Golden Taste” were affected by the stabilization of consumption driven by staying at home. - FY2021AdvancedAnnual report
「In meat-related seasonings, sales reached ¥16,220 million, up 4.6% from the previous fiscal year, due to the contribution of “Refreshing Lemon,” launched in the previous fiscal year as part of “Golden Taste,” together with communication initiatives through television commercials, web and social media for the new “Savory Garlic” flavor launched in February 2021, and increased in-store exposure leveraging the broad product lineup.」
“Golden Taste” introduced the new “Savory Garlic” flavor, combining television commercials, web and social media with in-store exposure, raising sales of meat-related seasonings by 4.6% year on year. Household products overall also increased 6.5% year on year. - FY2021-Q3AdvancedAnnual report
「Sales of household products exceeded the same period of the previous year. “Golden Taste” strengthened its exposure in stores, on television commercials, and through web and social media channels by sponsoring a large cross-company project. “Premium Yakiniku Sauce” and “Grated Daikon Sauce” also grew sales, helped by expanding demand for eating at home and increased meat consumption, resulting in sales exceeding the results for the same period of the previous year.」
The company specifically reported that household products overall exceeded the same period of the previous year, with sales of “Golden Taste,” “Premium Yakiniku Sauce” and “Grated Daikon Sauce” increasing. - FY2021-Q2AdvancedAnnual report
「Sales of household products exceeded the same period of the previous year. In meat-related seasonings, “Golden Taste” performed well, while “Premium Yakiniku Sauce” and “Grated Daikon Sauce” also grew sales, causing the category to exceed the results for the same period of the previous year.」
The company explained that household products overall exceeded the same period of the previous year, with “Golden Taste,” “Premium Yakiniku Sauce” and “Grated Daikon Sauce” contributing to sales growth. - FY2021-Q1AdvancedAnnual report
「In particular, “Golden Taste,” which introduced its first new flavor in 32 years in February 2020 and strengthened its lineup, increased sales significantly, helped by higher household consumption of meat. Portioned seasonings also performed well after communicating their versatility and ease of preparation through television commercials, the web, and social media.」
The company has shown concrete progress in strengthening the earnings power of existing household products through new flavors and a stronger lineup for “Golden Taste,” as well as sales growth. - FY2020AdvancedAnnual report
「As a general trend for household products, sales in February and March remained above the level of the previous fiscal year, reflecting factors including increased demand for eating at home amid the spread of COVID-19.」
Household products exceeded the previous fiscal year’s level, partly due to increased demand for eating at home in February and March. Full-year sales of household products were ¥34,540 million, up 0.9% year on year. - FY2020-Q2RestatedAnnual report
「Sales of household products fell below the same period of the previous year. In meat-related seasonings, sales of “Premium Yakiniku Sauce” increased, but “Golden Taste” and “Grated Daikon Sauce” did not reach the level of the same period of the previous year, and sales fell below the results for that period.」
While the new “Premium Yakiniku Sauce” grew, core products “Golden Taste” and “Grated Daikon Sauce” did not reach the results for the same period of the previous year, reaffirming the company’s continuing situation of household product sales falling below the previous year. - FY2020-Q1New and revamped products made some contribution, but core products fell below the previous yearAnnual report
「In meat-related seasonings, sales of the new “Premium Yakiniku Sauce” and “Steak Gozen,” whose quality and packaging design were revamped, increased. However, “Golden Taste” and “Grated Daikon Sauce” did not reach the level of the same period of the previous year, and sales fell below the results for that period.」
While the launch of new products and the revamp of existing products’ quality and packaging contributed to sales of some products, the meat-related seasonings category overall, including core products such as “Golden Taste,” fell below the same period of the previous year. - FY2019ReframedAnnual report
「① We will strengthen our points of contact with customers through sales growth and value-oriented initiatives for “Golden Taste,” and promote the development of passionate fans of “Golden Taste.”」
In the first phase of the new medium-term plan, the focus has shifted from strengthening the earnings power of existing household products to growing sales of “Golden Taste” and developing passionate fans. - FY2019-Q3Sales showing signs of recovery but still below the same period of the previous yearAnnual report
「In meat-related seasonings, the retail promotion strategy, including in-store demonstrators coordinated with television commercials, was successful and “Grated Daikon Sauce” performed well. Meanwhile, although “Golden Taste” showed signs of sales recovery through coordinated cross-selling and web initiatives, sales did not reach the level of the same period of the previous year and fell below the results for that period.」
“Golden Taste” showed signs of sales recovery through coordinated cross-selling and web initiatives, but did not reach the results for the same period of the previous year. The company explained that in-store promotions for “Grated Daikon Sauce” were successful. - FY2019-Q2AdvancedAnnual report
「Sales of household products fell below the same period of the previous year. In meat-related seasonings, the retail promotion strategy, including in-store demonstrators coordinated with television commercials, was successful and “Grated Daikon Sauce” performed well. Meanwhile, although “Golden Taste” generated profit-related results from the revamp, sales did not reach the level of the same period of the previous year and fell below the results for that period.」
While highlighting the profit-related results of “Grated Daikon Sauce,” where in-store promotions were successful, and “Golden Taste,” which benefited from the revamp, the company reported that sales of household products overall and “Golden Taste” fell below the same period of the previous year. - FY2019-Q1Profit improvement coexisting with sales below the previous yearAnnual report
「Although “Golden Taste,” which was revamped in the previous fiscal year, generated results in terms of profit through value penetration, sales did not reach the level of the same period of the previous year and fell below the results for that period.」
The company reported that “Golden Taste” delivered profit-related results through value penetration, while sales fell below the same period of the previous year, indicating that progress in strengthening earning power coexisted with weak short-term sales. - FY2018RestatedAnnual report
「From the latter half of the second quarter onward, the impact of inventories of the former product decreased. We are working to achieve market penetration with appropriate margins, and results aimed at securing a medium- to long-term earnings base through the revamp are steadily beginning to emerge.」
While continuing to report the delayed market penetration and year-on-year decline of “Golden Taste” for the full year, the company continues to describe market penetration with appropriate margins and medium- to long-term results. - FY2018-Q3Delayed market penetration of the renewed productAnnual report
「As the most important initiative under the Group’s “Evolution 60” strategy to improve medium- to long-term profitability, we substantially revamped “Golden Taste,” our long-standing core household product, in July 2017. In carrying out the revamp, we made ensuring product supply before and after the change our top priority and worked to establish the sales structure. However, the transition at retail stores took longer than initially expected, causing shipments of the revamped product to remain below the initial plan. Market penetration of the revamped product was also delayed, and sales of “Golden Taste” fell below the results for the same period of the previous year.」
The company explicitly noted that the transition at retail stores continued to take longer than expected and that market penetration was delayed after the major revamp, causing “Golden Taste” to fall below the results for the same period of the previous year. Meanwhile, the impact of inventories of the former product decreased, and the company explained that results aimed at securing a medium- to long-term earnings base were beginning to emerge. - FY2018-Q2AdvancedAnnual report
「However, the changeover of products in stores took longer than initially expected, and shipments of the renewed product consequently remained below the initial plan, causing “Golden Taste” to fall below the previous year’s level. In the latter half of the second quarter, the impact of inventory of the former product declined, while the effects of securing a medium- to long-term earnings base through the renewal began to emerge.」
The company explains that, although short-term sales fell below the previous year’s level because of delays in the changeover following the renewal of the core product, the declining impact of inventory of the former product and the effects of securing a medium- to long-term earnings base are beginning to emerge. - FY2018-Q1AdvancedAnnual report
「The main factor was that sales of the core product “Golden Taste,” ahead of its major renewal on 10 July, fell below the previous year’s level because of the effects of establishing the sales structure before launch and inventory adjustments associated with the product changeover.」
As a measure to strengthen the profitability of existing household products, the company is establishing a sales structure and changing over products in preparation for the major renewal of “Golden Taste.” Inventory adjustments before launch caused sales of the product in the quarter to fall below the previous year’s level. - FY2017AdvancedAnnual report
「In the meat-seasoning category, “Golden Taste,” for which the company thoroughly promoted the appeal of yakiniku and rice and pursued effective promotional activities, generated strong sales, while “Yakiniku Sauce” also performed steadily. In addition, sales of bottled menu-specific seasonings in the “Sauce Plus” series, including “Ginger Pork Sauce” and “Pork Kabayaki Sauce,” increased, and “Puchitto Hamburg” and other portioned seasonings contributed. As a result, sales in the meat-seasoning category were ¥17,468 million, up 2.1% from the previous fiscal year.」
Measures centered on existing core household products resulted in a 2.1% year-on-year increase in the meat-seasoning category, with additional specific contributing products identified. - FY2017-Q3AdvancedAnnual report
「Household product sales exceeded the previous year’s level. In the meat-seasoning category, “Golden Taste,” for which the company thoroughly promoted the appeal of yakiniku and rice and pursued effective promotional activities, generated strong sales, while “Yakiniku Sauce” also performed steadily. In addition, bottled menu-specific seasonings in the “Sauce Plus” series, including “Ginger Pork Sauce” and “Pork Kabayaki Sauce,” increased sales, and “Puchitto Steak” and other portioned seasonings also contributed, resulting in the meat-seasoning category exceeding the previous year’s level.」
The company reports that household products and the meat-seasoning category exceeded the previous year’s level, and additionally identifies specific contributing products, including bottled menu-specific seasonings and “Puchitto Steak.” - FY2017-Q2RestatedAnnual report
「Household product sales exceeded the previous year’s level. In the meat-seasoning category, “Golden Taste,” for which the company thoroughly promoted the appeal of yakiniku and rice and pursued effective promotional activities, generated strong sales, while “Yakiniku Sauce” also performed steadily. In addition, the category exceeded the previous year’s level, helped by sales growth for bottled menu-specific seasonings such as “Ginger Pork Sauce” and “Pork Kabayaki Sauce” in the “Sauce Plus” series, as well as contributions from “Puchitto Steak” and other products.」
The company reports that household products and the meat-seasoning category exceeded the previous year’s level, but does not indicate any new changes to the measures themselves for strengthening the profitability of existing products. - FY2017-Q1AdvancedAnnual report
「Household product sales exceeded the previous year’s level. In the meat-seasoning category, “Golden Taste,” for which the company promoted ways to enjoy yakiniku more easily by focusing on the compatibility of yakiniku and rice, generated strong sales.」
Household products exceeded the previous year’s level, indicating progress in strengthening the profitability of core products by name. - FY2016First statedAnnual report
「During the fiscal years ended March 2017 and March 2018, the second stage of “Evolution 60,” we worked on the following challenges based on the recognition that future corporate growth would require a fundamental response to diversity and stronger corporate resilience to withstand change. ① Strengthening the profitability of existing household products: We will work to strengthen profitability by renewing the lineup of existing core products.」
The company explicitly identified renewal of the lineup of core household products as a challenge for the second stage.