Further Expansion and Market Establishment of Portioned Seasonings

「Net sales in the hot-pot seasoning category were ¥11,656 million, up 8.1% year on year. Sales exceeded those of the previous fiscal year as sales initiatives for Puchitto Nabe and Nabeshabu strengthened their in-store exposure.」

「The hot-pot seasoning category as a whole exceeded sales for the same period of the previous year, helped by contributions from Puchitto Nabe and other portion seasonings.」

「The portion seasoning Puchitto Nabe increased sales through stronger promotions, including television commercials, and the effect of the price revision also helped sales exceed those of the previous fiscal year.」

「Sukiyaki Sauce and the portion seasoning Puchitto Nabe remained firm, partly because of the effect of the price revision. However, the hot-pot seasoning category as a whole fell below sales for the same period of the previous year, partly because the switch to autumn and winter products was delayed by the extremely hot weather.」

「In addition to strong sales of new Puchitto Nabe products, the company increased sales of Sukiyaki Sauce, whose price was revised in July, helped by the demand-stimulating effect of television commercials.」

「In addition to strong sales of new Puchitto Nabe products, the company increased sales of Sukiyaki Sauce after a price revision by strengthening its exposure through television commercials and other media.」

「In the Other category, Puchitto Udon continued to perform well from the first quarter and exceeded sales for the same period of the previous year.」

「The hot-pot seasoning category exceeded sales for the same period of the previous year, supported by increased demand for Sukiyaki Sauce ahead of a price revision and by the successful promotion of Puchitto Nabe as a year-round staple product. • In the Other category, sales exceeded those of the same period of the previous year, as new Puchitto Udon products performed well despite the impact of a price revision on Yokohama Hakuraitei Curry Flakes.」

「In the hot-pot seasoning category, Puchitto Nabe, whose design was renewed and lineup strengthened, sold well. In addition, Frying Pan Yakiniku Hot-Pot, launched in August of the current fiscal year, contributed to sales through strategic sales activities conducted alongside media exposure, allowing consumers to enjoy the respective flavors of yakiniku and hot-pot dishes.」

「As the market for seasonings for individual servings is expected to expand further, the company will install manufacturing equipment at its Tsuyama Plant as its second in-house production site and aims to establish a production system for market expansion together with its partner plants. This will enable the rapid and stable supply of portion seasonings and help reduce CO₂ emissions by improving delivery efficiency through the dispersion of production sites. Investment amount Approximately ¥3,600 million (planned) Capacity increase Portion seasoning supply capacity up 30% from the previous level Start of operations October 2024 (planned)」

「Puchitto Nabe exceeded sales for the same period of the previous year, helped not only by an expanded lineup but also by successful promotion as a year-round staple product.」

「Household products performed well, including Puchitto Udon, which launched a product with ingredients in February 2022, and Nabeshabu, for which the rate of regular adoption by stores increased further from the previous fiscal year.」

「Puchitto Udon sales increased substantially, mainly in the first half (April to September), as the rate of regular adoption by stores improved. Sales also remained strong in the fourth quarter (January to March) after the company expanded the value offered by launching the series' first product with ingredients in February.」

「“Puchitto Udon” exceeded the previous year’s sales level after increasing sales through a higher store introduction rate and efforts to strengthen customer touchpoints through television commercials, digital advertising, and other initiatives.」

「Puchitto Udon secured the No. 1 manufacturer share in straight udon soup stock※, while the rate of store adoption increased. The company also worked to strengthen points of contact with customers through television commercials, digital advertising and other initiatives, resulting in sales exceeding the level of the same period of the previous year.」

「In the other products category, “Puchitto Udon” exceeded the previous year’s sales level after the store introduction rate improved following its achievement of the No. 1 manufacturer share* in straight udon soup, while the company also worked to strengthen customer touchpoints through television commercials, digital advertising, and other initiatives.」

「Net sales in the hot-pot seasoning category were ¥13,751 million, up 15.9% year on year, as, in addition to contributions from Puchitto Nabe and Nabeshabu, proposals for versatile menus suited to at-home dining demand for Sukiyaki Sauce proved effective.」

「In particular, Puchitto Nabe and Nabeshabu, which are included in the hot-pot seasoning category, strengthened their in-store exposure in conjunction with television commercials highlighting their ease of preparation and convenience. With temperatures also remaining relatively low in December, the peak demand month, sales exceeded those of the same period of the previous year.」

「The hot-pot seasoning category outperformed the same period of the previous year, as Nabeshabu increased sales by expanding the number of stores carrying it and Puchitto Nabe performed well, helped by new products.」

「Portion seasonings performed well after television commercials, websites and social media highlighted their versatility and ease of preparation.」

「The hot-pot seasoning category generated net sales of ¥11,860 million, up 4.7% year on year, as, in addition to Puchitto Nabe's contribution, Nabeshabu and Sukiyaki Sauce increased sales after television commercials highlighted their product characteristics and high convenience.」

「The hot-pot seasoning category outperformed the same period of the previous year as, in addition to Puchitto Nabe's contribution, Nabeshabu and Sukiyaki Sauce increased sales after television commercials highlighted their product characteristics and high convenience.」

「The hot-pot seasoning category outperformed the same period of the previous year, as Puchitto Nabe grew and Sukiyaki Sauce increased sales, partly because temperatures remained low from early spring through summer.」

「The hot-pot seasoning category outperformed the same period of the previous year, as Puchitto Nabe grew and sales of Sukiyaki Sauce and Kimchi Hot-Pot Base also increased, partly because temperatures remained low in April.」

「② Continue to expand the market for portion seasonings, promote menu variety and convenience, and establish them as year-round staple products.」

「The hot-pot seasoning category fell below the same period of the previous year. Although Nabeshabu and Puchitto Nabe contributed to sales, Sukiyaki Sauce, Kimchi Hot-Pot Base and other products failed to reach the level of the same period of the previous year, partly because of the effects of the warm winter, and this was insufficient to offset the overall decline in the category.」

「The hot-pot seasoning category fell below the same period of the previous year. Although Nabeshabu, which created a new hot-pot category as a new product, contributed and Puchitto Nabe increased sales through an expanded lineup, sales of Sukiyaki Sauce and other products struggled, partly because of higher summer temperatures.」

「The category outperformed the same period of the previous year, helped by Puchitto Gohanz portion seasonings, which expanded into the new rice seasoning category.」

「Sales increased after the company added 40-milliliter products to the Puchitto Nabe portion hot-pot seasoning series, expanding the lineup with rich, full-bodied hot-pot flavors, including miso and soy milk, that were difficult to achieve with the conventional 20-milliliter containers. Net sales were ¥11,452 million, up 2.3% year on year.」

「The hot-pot seasoning category outperformed the same period of the previous year, as sales of Sukiyaki Sauce were strong and sales of portion seasonings, including the Puchitto Nabe portion hot-pot seasoning, increased following an expanded lineup.」

「The hot-pot seasoning category outperformed the same period of the previous year, as sales of Sukiyaki Sauce remained firm and sales of portion seasonings, including the Puchitto Nabe portion hot-pot seasoning, increased following an expanded lineup.」

「In hot-pot seasonings, “Sukiyaki Sauce” delivered steady sales, while portioned seasonings such as “Puchitto Nabe” expanded their lineups and grew sales, resulting in performance above the results for the same period of the previous year.」

「Portioned seasonings represented by “Puchitto Nabe,” which address demand for small portions and individual servings, and bottled seasonings, whose quantity can be adjusted according to the number of people sharing a meal and the dining occasion, both increased sales through expanded product lineups.」

「Portioned seasonings represented by “Puchitto Nabe,” which address demand for small portions and individual servings, and bottled seasonings, whose quantity can be adjusted according to the number of people sharing a meal and the dining occasion, both increased sales through expanded product lineups.」

「Portioned seasonings represented by “Puchitto Nabe,” which create new value in response to demand for small portions and individual servings, also grew sales by expanding new categories such as “Puchitto Udon Sauce.”」

「Portioned seasonings, which create new value in response to demand for small portions and individual servings, also contributed to revenue growth. We are strengthening the lineup and expanding the market for portioned seasonings by offering products including “Puchitto Nabe,” “Puchitto Steak,” “Puchitto Hamburg” and “Puchitto Udon Sauce.”」

「② Further expansion of portioned seasonings We will address diversity, including through in-house production, and further expand portioned seasonings, represented by “Puchitto Nabe.”」