Raising overseas awareness of Tokyo tonkatsu and tonkatsu sauce

「At the “Local Subsidiary (Shanghai),” proposals for new menu items to existing customers and approaches to new customers began to bear fruit, and revenue increased 44.4% year on year to ¥98 million.」

「“Exports” benefited from stronger sales in western North America, as well as expanded sales in Europe and Asia-Oceania, and revenue increased 2.1% year on year to ¥547 million. At the “Local Subsidiary (Shanghai),” sales to Chinese companies have gradually increased in addition to sales to Japanese companies, and revenue increased 25.2% year on year to ¥150 million.」

「However, awareness of sauces and sauce-based menu items among local consumers remains low, and growth has not yet reached a significant scale. We will therefore intensify discussions with foodservice companies to expand sauce-based menu items at restaurants and build awareness of our brands.」

「“Exports” had been affected by concerns over the impact of the introduction of tariffs in the United States, but the company made progress in acquiring new customers through an active approach to local mass retailers in the western part of North America. Revenue expanded mainly in the United States and Asia, increasing 10.2% year on year to ¥271 million. At the “Local Subsidiary (Shanghai),” approaches to Chinese companies have gradually increased in addition to Japanese companies, and the company’s ability to propose products quickly has also been well received. Revenue increased 26.7% year on year to ¥68 million.」

「“Exports” benefited from the acquisition of new customers, including local mass retailers, driven by strengthened local marketing activities, mainly in the United States. Adoption also expanded in Australia and East Asia, and revenue increased 15.7% year on year to ¥536 million.」

「Despite concerns about a slowdown in the US economy and heightened tensions in the Middle East, we successfully acquired new export customers through initiatives with local trading companies, mainly in North America, and marketing activities, with sales rising 10.7% year on year to ¥246 million. Despite the continuing impact of the ALPS-treated water issue, sales of the Shanghai local subsidiary rose 12.8% year on year to ¥53 million, driven by the acquisition of new customers.」

「Exports to the United States and Europe remained firm, rising 34.0% year on year to ¥337 million. Going forward, we will work closely with local importers and actively pursue marketing activities such as tastings and business meetings.」

「Exports to the United States and Europe remained firm, while local marketing activities in Asia, including tastings and business meetings, progressed, and sales rose 25.8% year on year to ¥222 million. Sales of the Shanghai local subsidiary rose 12.8% year on year to ¥47 million.」

「Exports remained firm to the United States and Europe, while marketing activities focused on Asia also progressed, and sales rose 8.6% year on year to ¥103 million. Sales of the Shanghai local subsidiary rose 2.2% year on year to ¥25 million.」

「With a long-term view, we will undertake initiatives to establish an overseas expansion model. We will develop specific scenarios for overseas expansion by researching target areas, including needs and usage, and gathering information through external organizations.」

「From the first quarter of the current fiscal year, Fuliudeke Food (Shanghai) Co., Ltd. has been included in the scope of consolidation because its importance to the group increased.」

「From the cumulative consolidated period of the first quarter, we newly included the local Chinese company Fuliudeke Food (Shanghai) Co., Ltd. as a consolidated subsidiary. We will continue working to expand the Chinese market and promote the penetration of sauce culture.」

「Sales of products for the ready-to-eat and takeout markets and 1.8 L tonkatsu sauce for export remained strong.」

「Growth in exported products driven by the global recovery in economic activity contributed to higher sales.」

「Sales progressed strongly, helped by factors including a recovery in exports of tonkatsu sauce as the overseas foodservice market recovered from the COVID-19 pandemic.」

「To prepare the group for a new stage, overseas expansion and expansion of its business domains, marking the 120th anniversary of its founding in 2022, we updated the global site on our website, centered on "Easy & Healthy Recipes," and used social media to communicate a broad range of ways to use sauces to more people overseas.」

「In April 2019, we established the Overseas Business Promotion Office to promote new overseas businesses alongside export operations and the China business. In November of the same year, we established a local subsidiary in Shanghai to restructure the China business and expanded the scope of group management.」

「As one initiative to “spread the happiness of food around the world through the deliciousness of nature’s bounty,” the Company held an event from 22 to 30 September on Rue Cler, a popular shopping street in Paris’s 7th arrondissement, introducing the appeal of “japan sauce” in Paris, the capital of gastronomy.」

「We will continue working to raise awareness of "Tokyo Tonkatsu" and tonkatsu sauce in anticipation of an increase in visitors from overseas.」