Medium- to Long-Term Growth Strategy Centered on IP

「The Group has formulated a three-year Group medium-term management plan beginning in the fiscal year ending March 2027 to rebuild its business model in the rapidly changing entertainment and content market.」

「The Group is currently considering several strategic initiatives and plans to organize their details before announcing them as a specific Group IP business strategy in May 2026. The Company will continue to make steady preparations to maximize IP value and accelerate global expansion.」

「As its mission for the first year of the “Five-Year Medium-Term Management Plan” announced in May 2024, Tsuburaya Productions Co., Ltd. worked during the fiscal year to establish overseas offices and develop new distribution channels through them, and to strengthen the talent responsible for driving the business.」

「In the Content & Digital Business, centered on Tsuburaya Productions Co., Ltd., the Group formulated and is implementing a five-year medium-term management plan in May as the popularity of Japanese IP continues to grow globally.」

「The Group is further strengthening its multifaceted content business built around powerful characters and aims to make a major leap forward as a “global content company” with the world in view.」

「The Group launched a three-year medium-term management plan ending in the fiscal year ending March 2026. To realize the Group’s corporate philosophy, “The Best Leisure for Everyone,” it is steadily advancing initiatives aimed at “Taking on the Challenge of Becoming a Global Content Business Company.”」

「The Content & Digital Business aims to achieve the medium-term management plan by raising awareness through video productions, expanding opportunities for contact at theme parks, and developing product lines tailored to the cultures of each country, in order to dynamically establish the Tsuburaya brand globally and expand content including Ultraman.」

「As the business environment is expected to emerge in which IP value will rise further, the holding-company structure has dynamically revised the former single-segment business centered on IP (intellectual property) into a business structure with two core segments: the Content & Digital Business segment, responsible for driving growth, and the PS Business segment, responsible for profitability.」

「Having begun with the corporate philosophy “The Best Leisure for Everyone,” the Group integrated its businesses into TSUBURAYA FIELDS HOLDINGS INC. in October 2022 and transitioned to a new structure to realize that philosophy.」

「As a leading IP holder with expertise in digital video production, the Group will transition to a holding-company structure in order to make its business evolve actively and innovatively, with the “IP × Digital” business as a pillar of its growth strategy.」

「As digital technology advances and businesses using virtual spaces such as the metaverse and NFTs are expected to become mainstream, the Group, a leading IP holder with expertise in digital video production, will transition to a holding-company structure in order to make its business evolve actively and innovatively, with the “Content & Digital” business as a pillar of its growth strategy.」

「During the fiscal year, the Group responded positively to changes in the forms of entertainment and leisure sought by people in the post-pandemic and with-pandemic environment. Under its corporate philosophy, “The Best Leisure for Everyone,” it is advancing its business with the IP business and PS business as its two main pillars.」

「Against this backdrop, the Group is responding positively to changes in the forms of entertainment and leisure sought by people in the post-COVID and living-with-COVID era. Under its corporate philosophy, “The Best Leisure for Everyone,” it is restructuring its business domain around two major pillars, the “PS Business” and the “IP Business.” It is currently developing a new medium-term business strategy to strongly and rapidly advance the “establishment of a stable PS business base in a mature market” and the “shift to an IP company.”」

「To realize its corporate philosophy, “The Best Leisure for Everyone,” the Group acquires, holds and creates high-value-added IP (intellectual property), and develops commercially valuable content through its multi-platform expansion. In addition, using IP as a starting point, the Group is expanding its business into the entertainment sector and strives to provide products and services that enrich people’s lives in each field.」

「In addition, using IP as a starting point, the Group is expanding its business into the entertainment sector and striving to provide products and services that enrich people’s lives in each field.」

「Tsuburaya Productions Co., Ltd., the core company of the IP & MD Company, is implementing a medium- to long-term growth plan as a company capable of pursuing business expansion in global markets as well as in Japan.」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot (hereinafter, “PS”).」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot (hereinafter, “PS”).」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot.」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot.」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot.」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot.」

「During the fiscal year, with the aim of enhancing IP value and profitability, the Group concentrated investment in IP portfolios expected to achieve mainstream success, worked with domestic and overseas partners, and accelerated the global deployment of its IP.」

「As a medium- to long-term growth strategy, the Group is pursuing a circular business model in which IP (intellectual property), including characters and stories that form the foundation of entertainment, is deployed across multiple media, from comics, video and games to pachinko and pachislot.」