Communicating the Value of Coffee
First written in FY2016. 6 of 11 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「Propose social products addressing GHG (greenhouse gas) reduction, diversity, and living in harmony with producing countries, and provide sustainable initiatives and their value」
The company continues to position the communication of coffee's value beyond quality and taste, including GHG reduction, diversity, coexistence with producing countries, and proposals for socially oriented products, as an element of competitive advantage. - FY2022ReframedAnnual report
「• Propose products that address social issues and provide sustainable initiatives and their value, including GHG (greenhouse gas) reduction, diversity, and living in harmony with producing countries, reflecting the characteristics of coffee and tea products」
The communication of coffee's value has expanded beyond quality and taste preferences to proposals addressing GHG reduction, diversity, coexistence with producing countries, and social issues. - FY2020-Q2RestatedAnnual report
「Avoiding price competition for standard products reduced sales volumes, while sales volumes also declined for some customer-specific premium products, resulting in lower revenue.」
The company continues to prioritize value and profitability by avoiding price competition in standard products and handling premium products, while noting a decline in sales volumes for some customer-specific products. - FY2020-Q1RestatedAnnual report
「We actively pursued sales of premium products, increasing volumes, but sales declined substantially because of the year-on-year fall in market prices and our avoidance of price competition for standard products. As a result, sales of green coffee beans decreased.」
We continue to prioritize coffee's value and profitability by actively selling premium products and avoiding price competition in standard products. - FY2019AdvancedAnnual report
「For premium products, we captured demand for high-value-added ingredients, particularly quality-focused products, and sales of ingredients for household use were strong. As a result, green coffee bean revenue increased 14.0% year on year.」
We proposed premium ingredients centered on value beyond quality and expanded green coffee bean sales, particularly of ingredients for household use. - FY2019-Q3AdvancedAnnual report
「For premium products, we captured demand for high-value-added ingredients, particularly quality-focused products, and sales of ingredients for commercial and household use were strong. As a result, green coffee bean revenue increased 14.2% year on year.」
Proposals and sales of premium ingredients offering value beyond quality progressed, increasing green coffee bean revenue 14.2% year on year. - FY2019-Q2AdvancedAnnual report
「For premium products, we leveraged our initiatives in producing regions and developed products together with customers, enabling proposals that met customer needs and supporting steady sales.」
We are combining initiatives in producing regions with joint product development with customers to make value propositions for premium coffee tailored to customer needs. - FY2019-Q1AdvancedAnnual report
「We proposed products made with ingredients that deliver overall value, not only through taste but also through traceability, sustainability, stories about the products, and information on initiatives in producing regions, enabling sales tailored to customer needs. As a result, green coffee bean revenue increased 18.4% year on year.」
We made value propositions encompassing not only taste but also traceability, sustainability, and information about producing regions, increasing green coffee bean revenue 18.4% year on year. - FY2018-Q3AdvancedAnnual report
「As a result of actively proposing the development of original premium coffee focused on quality, revenue from green coffee beans increased 2.5% year on year.」
We actively advanced proposals for original premium coffee focused on quality, increasing green coffee bean revenue 2.5% year on year. - FY2018-Q2AdvancedAnnual report
「We are conducting sales activities to broadly promote the quality of our coffee in Japan and overseas, including by exhibiting at trade shows specializing in premium coffee, and to link this to future sales promotion.」
We are undertaking specific activities to promote the quality of our coffee in Japan and overseas through participation in trade shows specializing in premium coffee. - FY2016First statedAnnual report
「We will reassess coffee, the Group's flagship product, from the perspectives of both drinkers and producers, share its value, and elevate it into a business that delivers satisfaction to both.」
The policy is to review every stage from cultivation, processing and preparation through distribution, roasting, brewing, and serving, thereby increasing value for both producers and drinkers.